{"id":966,"date":"2019-11-25T06:26:39","date_gmt":"2019-11-25T05:26:39","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=966"},"modified":"2019-11-25T06:26:39","modified_gmt":"2019-11-25T05:26:39","slug":"on-sfait-le-maillot","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/11\/25\/on-sfait-le-maillot\/","title":{"rendered":"On s&rsquo;fait le maillot ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! \u00c0 l\u2019approche des f\u00eates, les annonceurs tentent d\u2019\u00e9merger et de se diff\u00e9rencier face au grand nombre de campagnes festives, bas\u00e9es sur les traditions de No\u00ebl. Center Parcs et son agence DDB Paris ont prit le parti de casser quelque peu ses codes en lan\u00e7ant #No\u00eblEnMaillot le 19 novembre dernier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-968 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/cp2.jpg\" alt=\"\" width=\"391\" height=\"285\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/cp2.jpg 391w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/cp2-300x219.jpg 300w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/p>\n<p style=\"text-align: justify;\">Le principe est simple, m\u00e9langer les genres : mi-vacances au soleil, mi-vacances traditionnelles de fin d\u2019ann\u00e9e. On d\u00e9couvre une collection de maillots de bain de No\u00ebl dans une campagne d\u2019affichage m\u00e9tro, un plan presse et un volet digital. Les mod\u00e8les pour adultes et enfants, con\u00e7us gr\u00e2ce \u00e0 la marque fran\u00e7aise Kiwami, reprennent les motifs caract\u00e9ristiques de No\u00ebl.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-969 size-large\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1-1024x359.jpg\" alt=\"\" width=\"1024\" height=\"359\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1-1024x359.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1-300x105.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1-768x269.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1-1536x539.jpg 1536w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1-780x273.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1-1120x393.jpg 1120w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/11\/ddbparis-centerparcs-1600x561-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\">Les articles sont en vente en boutique et sur un site sp\u00e9cialement imagin\u00e9 pour l\u2019occasion, et pour chaque achat, une r\u00e9duction allant jusqu\u2019\u00e0 35% est offerte sur une s\u00e9lection de s\u00e9jours. Center Parcs promeut cette collection comme un lancement de produit, mettant en avant la promesse que dans leurs domaines, vous pouvez v\u00e9ritablement passer No\u00ebl en maillot de bain.<\/p>\n<p>Source : www.lareclame.fr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u00c0 l\u2019approche des f\u00eates, les annonceurs tentent d\u2019\u00e9merger et de se diff\u00e9rencier face au grand nombre de campagnes festives, bas\u00e9es sur les traditions de No\u00ebl. Center Parcs et son agence DDB Paris ont prit le parti de casser quelque peu ses codes en lan\u00e7ant #No\u00eblEnMaillot le 19 novembre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[392,388,391,389,390],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","tag-noelenmaillot","tag-center-parcs","tag-kiwami","tag-maillot-de-bain","tag-noel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On s&#039;fait le maillot ? - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/11\/25\/on-sfait-le-maillot\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On s&#039;fait le maillot ? - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u00c0 l\u2019approche des f\u00eates, les annonceurs tentent d\u2019\u00e9merger et de se diff\u00e9rencier face au grand nombre de campagnes festives, bas\u00e9es sur les traditions de No\u00ebl. 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