{"id":929,"date":"2019-11-12T06:00:23","date_gmt":"2019-11-12T05:00:23","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=929"},"modified":"2019-11-12T06:14:25","modified_gmt":"2019-11-12T05:14:25","slug":"929","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/11\/12\/929\/","title":{"rendered":"Attention au chien"},"content":{"rendered":"

Bien le bonjour le monde digital ! Lorsque les soci\u00e9t\u00e9s offrent leur aide pour une cause, certaines id\u00e9es cr\u00e9atives semblent \u00e9merger pour le bien commun. Des id\u00e9es marketing, qui ont le m\u00e9rite de bien fonctionner, comme ici : une marque de bi\u00e8re qui a d\u00e9cid\u00e9 d\u2019aider les chiens abandonn\u00e9s \u00e0 trouver un foyer. Et quoi de mieux comme initiative, que d\u2019utiliser les packagings \u00e0 bon escient ?<\/p>\n

\"\"<\/p>\n

Dans le Dakota du Nord, dans la ville de Fargo, se trouve la brasserie locale \u00e9ponyme. La soci\u00e9t\u00e9\u00a0Fargo, qui est d\u00e9sormais partenaire d\u2019un refuge animal de la r\u00e9gion, a donc cr\u00e9\u00e9 des canettes de bi\u00e8re qui comportent dessus d\u2019adorables chiens en photo ; des animaux qui cherchent tous \u00e0 \u00eatre adopt\u00e9s. Une id\u00e9e de communication, du moins, originale, on peut le dire. Cette collaboration, \u00e9tait d\u2019ailleurs l\u2019id\u00e9e de\u00a0Jerad Ryan, un b\u00e9n\u00e9vole du refuge, qui travaille \u00e9galement dans une soci\u00e9t\u00e9 de production\u2026 d\u2019\u00e9tiquettes de bi\u00e8res !<\/p>\n

\"\"<\/p>\n

Et justement, \u00e0 l\u2019occasion d\u2019un \u00e9v\u00e9nement du refuge\u00a04 Luv of Dog Rescue, la marque vient tout juste de d\u00e9voiler son tout nouveau design de canette pour sa fameuse Original Lager. Un \u00e9v\u00e9nement d\u00e9di\u00e9 aux 6 chiens affich\u00e9s sur les canettes : choisis en particulier car ils ont du mal \u00e0 se socialiser avec les autres chiens. Une sorte de handicap, qui ne facilite pas leur adoption.<\/p>\n

Ces bi\u00e8res en \u00e9dition limit\u00e9e seront disponibles jusqu\u2019\u00e0 rupture de stock, \u00e0 la brasserie Fargo. Pour plus d\u2019informations, rendez-vous sur le site officiel du refuge 4 Luv of Dog Rescue<\/a> et sur leur compte Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien le bonjour le monde digital ! Lorsque les soci\u00e9t\u00e9s offrent leur aide pour une cause, certaines id\u00e9es cr\u00e9atives semblent \u00e9merger pour le bien commun. Des id\u00e9es marketing, qui ont le m\u00e9rite de bien fonctionner, comme ici : une marque de bi\u00e8re qui a d\u00e9cid\u00e9 d\u2019aider les chiens abandonn\u00e9s \u00e0 trouver un foyer. Et quoi […]<\/p>\n","protected":false},"author":1,"featured_media":930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[373,209,73,370,371,372,369],"class_list":["post-929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-4-luv-of-dog-rescue","tag-animaux","tag-biere","tag-fargo","tag-jerad-ryan","tag-original-lager","tag-packagings"],"yoast_head":"\nAttention au chien - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/11\/12\/929\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention au chien - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Lorsque les soci\u00e9t\u00e9s offrent leur aide pour une cause, certaines id\u00e9es cr\u00e9atives semblent \u00e9merger pour le bien commun. Des id\u00e9es marketing, qui ont le m\u00e9rite de bien fonctionner, comme ici : une marque de bi\u00e8re qui a d\u00e9cid\u00e9 d\u2019aider les chiens abandonn\u00e9s \u00e0 trouver un foyer. 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