{"id":8905,"date":"2024-07-24T06:15:12","date_gmt":"2024-07-24T04:15:12","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8905"},"modified":"2024-07-24T06:15:12","modified_gmt":"2024-07-24T04:15:12","slug":"bienvenue-comme-vous-etes","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/07\/24\/bienvenue-comme-vous-etes\/","title":{"rendered":"Bienvenue comme vous \u00eates"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! J-2. H-48&#8230;.le compte \u00e0 rebours est bient\u00f4t termin\u00e9 et on va enfin voir ce que cela va donner. Dans 2 jours, d\u00e9but des jeux Olympiques et Paralympiques de Paris 2024 ! Pour \u00eatre tout \u00e0 fait, honn\u00eates, les commer\u00e7ants parisiens ne se rendent pas encore compte \u00e0 quel point ces J.O. vont \u00eatre un chiffres d&rsquo;affaire monstrueux MAIS la France se pr\u00e9pare \u00e0 accueillir des touristes venus des quatre coins de la plan\u00e8te. Chacun amenant avec lui une partie de ses habitudes, ses coutumes et sa mentalit\u00e9&#8230;.cela McDonald\u2019s l&rsquo;a bien compris. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8905-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/mcdo-ok.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/mcdo-ok.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/mcdo-ok.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u00abMcdo\u00bb comme on l&rsquo;appelle tr\u00e8s souvent aime faire en sorte que ses clients se sentent comme \u00e0 la maison. Pour faire en sorte que les fran\u00e7ais et les touristes se sentent bien dans les restaurants franchis\u00e9s, la marque accompagn\u00e9e de l\u2019agence DDB revisite, pour cet \u00e9t\u00e9, sa signature de marque en \u00ab Bienvenue comme vous \u00eates \u00bb. Connu sous le surnom \u00abMcdo\u00bb \u00e0 l\u2019\u00e9tranger la marque a un surnom diff\u00e9rent pour parler de son enseigne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8906 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/1-6-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/1-6-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/1-6-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/1-6-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8907 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/2-6-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/2-6-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/2-6-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/2-6-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8908 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/3-6-1024x569.png\" alt=\"\" width=\"1024\" height=\"569\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/3-6-1024x569.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/3-6-980x544.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/3-6-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8909 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/4-2-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/4-2-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/4-2-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/4-2-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ce sont ces noms que le grand public va d\u00e9couvrir \u00e0 travers un film TV de 30\u2019s r\u00e9alis\u00e9 par le duo de La Pac : Bradley &amp; Pablo. En affichage et digital, la campagne est d\u00e9ploy\u00e9e dans plus de 10 langues. Pour faire voyager \u00e9galement tous les Fran\u00e7ais, sept produits des McDonald\u2019s du monde entier d\u00e9barquent en France : burgers, glaces et sauces in\u00e9dites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8910 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/5-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/5-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/5-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/5-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8911 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/6-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/6-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/6-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/6-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8912 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/7-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/7-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/7-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/07\/7-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Un volet produit \u00e9v\u00e9nementiel est aussi mis en place en social, digital, affichage et TV \u00e0 travers un film 15\u2019s et \u00e0 retrouver dans tous les restaurants pour une dur\u00e9e limit\u00e9e. Le dispositif 360 est visible partout en France depuis hier.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/t2XwZARTLLM?si=FrIc5zYLpvzqi7vY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_cTgYaIqYaQ?si=-4FoBUInFlC9RH6H\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! J-2. H-48&#8230;.le compte \u00e0 rebours est bient\u00f4t termin\u00e9 et on va enfin voir ce que cela va donner. Dans 2 jours, d\u00e9but des jeux Olympiques et Paralympiques de Paris 2024 ! Pour \u00eatre tout \u00e0 fait, honn\u00eates, les commer\u00e7ants parisiens ne se rendent pas encore compte \u00e0 quel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2997,88,234,2933,119,2900],"class_list":["post-8905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-bradley-pablo","tag-ddb","tag-jeux-olympiques","tag-jeux-paralympiques","tag-mcdonalds","tag-paris-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bienvenue comme vous \u00eates - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/07\/24\/bienvenue-comme-vous-etes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bienvenue comme vous \u00eates - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! J-2. H-48&#8230;.le compte \u00e0 rebours est bient\u00f4t termin\u00e9 et on va enfin voir ce que cela va donner. Dans 2 jours, d\u00e9but des jeux Olympiques et Paralympiques de Paris 2024 ! 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