{"id":878,"date":"2019-10-11T06:20:44","date_gmt":"2019-10-11T04:20:44","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=878"},"modified":"2019-10-11T06:20:44","modified_gmt":"2019-10-11T04:20:44","slug":"ils-sont-fous-ces-gaulois","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/10\/11\/ils-sont-fous-ces-gaulois\/","title":{"rendered":"Ils sont fous ces gaulois !"},"content":{"rendered":"

Bien le bonjour le monde digital ! Le saviez-vous ? Ast\u00e9rix a 60 ans ! Et pour c\u00e9l\u00e9brer cet anniversaire, le gaulois pr\u00e9f\u00e9r\u00e9 des Fran\u00e7ais s\u2019est associ\u00e9 \u00e0 la RATP pour une op\u00e9ration marketing amusante dans les couloirs du m\u00e9tro parisien. L\u2019id\u00e9e ? Renommer les stations de m\u00e9tro en s\u2019inspirant de l\u2019univers imagin\u00e9 par Ren\u00e9 Goscinny et Albert Uderzo.<\/p>\n

\"\"<\/p>\n

Ainsi Gare de Lyon devient Gare de Lugdunum ou encore Garibaldi transform\u00e9 en Garibaldix en passant par M\u00e9nilmontant qui devient Menhirmontant. Au total\u00a012 stations de m\u00e9tro\u00a0ont ainsi \u00e9t\u00e9 transform\u00e9es et certaines, comme Rome, ont m\u00eame \u00e9t\u00e9 am\u00e9nag\u00e9es sp\u00e9cialement en rempla\u00e7ant les traditionnelles publicit\u00e9s 4\u00d73 sur le quai par des extraits de la bande dessin\u00e9e.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

D\u2019autres animations vont \u00e9galement \u00eatre mises en place, notamment \u00e0 Gare de Lyon (Gare de Lygdunum, si vous suivez) une\u00a0distribution de potion magique\u00a0par Panoramix en personne.<\/p>\n

\"\"<\/p>\n

Une petite note d\u2019humour qui va ravir les fans d\u2019Ast\u00e9rix\u2026 et sans doute perdre les touristes qui risquent de ne pas saisir tous les jeux de mots. Une initiative que la RATP affectionne beaucoup : chaque 1er avril, les \u00e9quipes marketing transforment les noms des stations avec d\u2019amusants jeux de mots\u2026 Souvenez-vous, m\u00eame un\u00a0hommage \u00e0\u00a0Johnny Hallyday\u00a0a \u00e9t\u00e9 rendu en renommant la station Duroc\u2026 en Durock.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien le bonjour le monde digital ! Le saviez-vous ? Ast\u00e9rix a 60 ans ! Et pour c\u00e9l\u00e9brer cet anniversaire, le gaulois pr\u00e9f\u00e9r\u00e9 des Fran\u00e7ais s\u2019est associ\u00e9 \u00e0 la RATP pour une op\u00e9ration marketing amusante dans les couloirs du m\u00e9tro parisien. L\u2019id\u00e9e ? Renommer les stations de m\u00e9tro en s\u2019inspirant de l\u2019univers imagin\u00e9 par Ren\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[340,338,336,337,341,339],"class_list":["post-878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-albert-uderzo","tag-anniversaire","tag-asterix","tag-obelix","tag-ratp","tag-rene-goscinny"],"yoast_head":"\nIls sont fous ces gaulois ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/10\/11\/ils-sont-fous-ces-gaulois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ils sont fous ces gaulois ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Le saviez-vous ? Ast\u00e9rix a 60 ans ! Et pour c\u00e9l\u00e9brer cet anniversaire, le gaulois pr\u00e9f\u00e9r\u00e9 des Fran\u00e7ais s\u2019est associ\u00e9 \u00e0 la RATP pour une op\u00e9ration marketing amusante dans les couloirs du m\u00e9tro parisien. L\u2019id\u00e9e ? 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