{"id":8694,"date":"2024-06-10T06:48:01","date_gmt":"2024-06-10T04:48:01","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8694"},"modified":"2024-06-10T06:48:01","modified_gmt":"2024-06-10T04:48:01","slug":"enjoy-the-smoothness","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/06\/10\/enjoy-the-smoothness\/","title":{"rendered":"Enjoy the Smoothness"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Pour promouvoir sa gamme de bi\u00e8res Silver, \u00e0 la fois rafra\u00eechissante et plus l\u00e9g\u00e8re en alcool, la marque Heineken a lanc\u00e9 une initiative pour le coup, totalement insolite pour les fans de football, et \u00e7a se passe au Vietnam. Accrochez-vous bien : les supporters re\u00e7oivent des remises imm\u00e9diates sur les Heineken Silver \u00e0 chaque but c\u00e9l\u00e9br\u00e9 par les joueurs en temps r\u00e9el. Eeeet oui, vous avez bien lu&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8694-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/heineken-ok.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/heineken-ok.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/heineken-ok.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Vous avez sans doute d\u00e9j\u00e0 remarqu\u00e9 que pour t\u00e9moigner un \u00e9lan de joie, les joueurs n\u2019h\u00e9sitent pas \u00e0 glisser \u00e0 genoux sur le terrain en direction de leurs supporters. Quelque fois m\u00eame, ils se plantent les genoux dans le sol. Cette c\u00e9l\u00e9bration a inspir\u00e9 Heineken qui s\u2019est amus\u00e9 \u00e0 la d\u00e9tourner de mani\u00e8re maligne durant la derni\u00e8re UEFA Champions League qui s\u2019est achev\u00e9e il y a quelques jours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8695 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/1-2-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/1-2-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/1-2-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/1-2-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">A chaque fois qu\u2019un joueur c\u00e9l\u00e8bre son but, un dispositif d\u00e9velopp\u00e9 pour l\u2019occasion va mesurer la distance qu\u2019il parcourt pendant sa glissade (qui peut parfois \u00eatre \u00e9tonnamment longue). Par la suite, cette distance va \u00eatre convertie et donner lieu \u00e0 des r\u00e9ductions instantan\u00e9es sur les bi\u00e8res de la gamme Silver pour tous les fans via l\u2019application de livraison GrabMart. Ainsi, une glissade de 2,30 m\u00e8tres permettra alors de b\u00e9n\u00e9ficier de 23% de r\u00e9duction !<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8696 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/2-2-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/2-2-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/2-2-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/2-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Imagin\u00e9e en collaboration avec les agences Le Pub Singapore et Leo Burnett Vietnam, la campagne intitul\u00e9e \u201cEnjoy the Smoothness\u201d permet \u00e0 Heineken de renforcer son engagement aupr\u00e8s des fans et de leur offrir une exp\u00e9rience footballistique interactive et innovante qui a d\u2019ailleurs g\u00e9n\u00e9r\u00e9 plus de 10 000 commentaires durant l\u2019op\u00e9ration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8697 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/3-2-1024x584.png\" alt=\"\" width=\"1024\" height=\"584\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/3-2-1024x584.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/3-2-980x559.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/3-2-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8698 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/4-2-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/4-2-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/4-2-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/06\/4-2-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ce dispositif marketing permet \u00e9galement \u00e0 Heineken de se positionner comme leader et d\u2019accentuer sa pr\u00e9sence sur le march\u00e9 vietnamien en faisant preuve de cr\u00e9ativit\u00e9 pour toucher davantage sa cible de consommateurs.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6w_lkTSm91s?si=IDMuF8uqWQ0WuSCM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Pour promouvoir sa gamme de bi\u00e8res Silver, \u00e0 la fois rafra\u00eechissante et plus l\u00e9g\u00e8re en alcool, la marque Heineken a lanc\u00e9 une initiative pour le coup, totalement insolite pour les fans de football, et \u00e7a se passe au Vietnam. Accrochez-vous bien : les supporters re\u00e7oivent des remises imm\u00e9diates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2957,2955,491,2954,2952,2950,2951],"class_list":["post-8694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-glissade","tag-grabmart","tag-heineken","tag-le-pub-singapore","tag-leo-burnett-vietnam","tag-silver","tag-uefa-champions-league"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enjoy the Smoothness - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/06\/10\/enjoy-the-smoothness\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enjoy the Smoothness - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Pour promouvoir sa gamme de bi\u00e8res Silver, \u00e0 la fois rafra\u00eechissante et plus l\u00e9g\u00e8re en alcool, la marque Heineken a lanc\u00e9 une initiative pour le coup, totalement insolite pour les fans de football, et \u00e7a se passe au Vietnam. 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