{"id":8607,"date":"2024-05-21T06:12:03","date_gmt":"2024-05-21T04:12:03","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8607"},"modified":"2024-05-21T06:12:03","modified_gmt":"2024-05-21T04:12:03","slug":"uncrush","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/21\/uncrush\/","title":{"rendered":"UnCrush"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Il y a quelques jours de cela, un de mes podcasts portait sur la derni\u00e8re publicit\u00e9 de la marque Apple et de son dernier iPad. Cette derni\u00e8re n&rsquo;avait laiss\u00e9 personne indiff\u00e9rent&#8230;..Samsung vient de lui r\u00e9pondre et le moins que l&rsquo;on puisse dire c&rsquo;est qu&rsquo;en publicit\u00e9 aussi, on rend coup pour coup&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8607-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/378269666-44100-2-4da30a7e94dd4.m4a?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/378269666-44100-2-4da30a7e94dd4.m4a\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/378269666-44100-2-4da30a7e94dd4.m4a<\/a><\/audio>\n<p style=\"text-align: justify;\">Dans cette fameuse publicit\u00e9 en question de chez Apple, l&rsquo;id\u00e9e \u00e9tait de d\u00e9montrer la puissance de son dernier iPad et ses capacit\u00e9s cr\u00e9atives. \u201cCrush\u201d mettait en sc\u00e8ne une presse hydraulique \u00e9crasant une dizaine d\u2019objets repr\u00e9sentant la cr\u00e9ativit\u00e9 humaine, des instruments de musique \u00e0 la peinture en passant par les jeux vid\u00e9o et bien plus.<\/p>\n<p style=\"text-align: justify;\">Un message qui ne partait pas d\u2019un mauvais sentiment mais qui a \u00e9t\u00e9 transmis tr\u00e8s maladroitement et qui n\u2019est pas pass\u00e9 du tout aupr\u00e8s des cr\u00e9atifs du monde entier. D\u00e8s la diffusion de la publicit\u00e9, une pluie de critiques n\u00e9gatives est tomb\u00e9e via les r\u00e9seaux sociaux, poussant m\u00eame Apple a ferm\u00e9 les commentaires sur la vid\u00e9o YouTube.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8608 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-5-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-5-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-5-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-5-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8609 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-5-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-5-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-5-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-5-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Saisissant l&rsquo;occasion, Samsung et l\u2019agence BBH en ont profit\u00e9 pour r\u00e9pondre \u00e0 Apple et ainsi promouvoir sa propre tablette : la Samsung Galaxy Tab S9 Ultra. La semaine derni\u00e8re, la marque sud-cor\u00e9enne a publi\u00e9 sur son compte X une courte publicit\u00e9 intitul\u00e9e \u201cUnCrush\u201d en clin d\u2019\u0153il au nom de la pub Apple.. Ok, je vois le genre&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8610 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-5-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-5-1024x571.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-5-980x546.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-5-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8611 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-5-1024x584.png\" alt=\"\" width=\"1024\" height=\"584\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-5-1024x584.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-5-980x559.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-5-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Samsung nous d\u00e9livre la continuit\u00e9 de la publicit\u00e9 d\u2019Apple et un joli tacle au passage pour d\u00e9montrer que ces appareils technologiques ne brident pas la cr\u00e9ativit\u00e9 mais permettent, au contraire, de la soutenir et de la laisser s\u2019exprimer davantage et au plus grand nombre. Un message d\u2019ailleurs, accentu\u00e9 par l\u2019accroche finale : \u201cLa cr\u00e9ativit\u00e9 ne peut \u00eatre \u00e9cras\u00e9e\u201d. Et comme disait le grand Albert Einstein \u00ab\u00a0l&rsquo;intelligence vous m\u00e8nera d&rsquo;un point A \u00e0 un point B, la cr\u00e9ativit\u00e9 vous m\u00e8nera de partout.\u00a0\u00bb<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6eqDLa-nSwg?si=SLwMV9B8Sg2hQBn6\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Il y a quelques jours de cela, un de mes podcasts portait sur la derni\u00e8re publicit\u00e9 de la marque Apple et de son dernier iPad. Cette derni\u00e8re n&rsquo;avait laiss\u00e9 personne indiff\u00e9rent&#8230;..Samsung vient de lui r\u00e9pondre et le moins que l&rsquo;on puisse dire c&rsquo;est qu&rsquo;en publicit\u00e9 aussi, on rend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[198,2450,2932,395,2369,2931],"class_list":["post-8607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-apple","tag-bbh","tag-galaxy-tab-s9-ultra","tag-ipad","tag-samsung","tag-uncrush"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UnCrush - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/21\/uncrush\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UnCrush - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Il y a quelques jours de cela, un de mes podcasts portait sur la derni\u00e8re publicit\u00e9 de la marque Apple et de son dernier iPad. 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