{"id":8590,"date":"2024-05-16T06:55:29","date_gmt":"2024-05-16T04:55:29","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8590"},"modified":"2024-05-16T06:55:29","modified_gmt":"2024-05-16T04:55:29","slug":"mountain-of-youth","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/16\/mountain-of-youth\/","title":{"rendered":"Mountain of Youth"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Chaque histoire a une fin vous le savez et pour Evian, c&rsquo;est la fin (temporaire?) de son histoire et du storytelling avec les b\u00e9b\u00e9s. Allez : on repart sur un nouveau concept : le fantastique&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8590-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/377768567-44100-2-67042672e167f.m4a?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/377768567-44100-2-67042672e167f.m4a\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/377768567-44100-2-67042672e167f.m4a<\/a><\/audio>\n<p style=\"text-align: justify;\">\nCelle nouvelle th\u00e9matique est donc sign\u00e9e BETC Paris, qui nous entra\u00eene dans un voyage fantasque au c\u0153ur des Alpes fran\u00e7aises, \u00e0 la source de l\u2019eau Evian. C&rsquo;est \u00e0 travers ce film, produit par Wanda et r\u00e9alis\u00e9 par Henry Scholfield, que le duo nous invite \u00e0 d\u00e9couvrir la \u00ab\u00a0Mountain of Youth\u00a0\u00bb, tout en redonnant vie \u00e0 sa c\u00e9l\u00e8bre signature de marque \u201cLive Young\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8591 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-4-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-4-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-4-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8592 size-large aligncenter\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-4-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-4-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-4-980x549.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-4-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Nous y d\u00e9couvrons un paysage immacul\u00e9, couronn\u00e9 de trois majestueux sommets protecteurs de l\u2019eau Evian, o\u00f9 vivent les \u00ab\u00a0Evianers\u00a0\u00bb, ces habitants de la montagne. Nous suivons alors un explorateur qui progresse \u00e0 travers les Alpes \u00e0 la recherche de la pr\u00e9cieuse source de la Mountain of Youth. L&rsquo;univers de la publicit\u00e9 est rythm\u00e9 par le morceau \u00ab\u00a0JOY\u00a0\u00bb de Pharrell Williams.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8593 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-4-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-4-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-4-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-4-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8594 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-4-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-4-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-4-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour les prints, l&rsquo;agence a collabor\u00e9 avec le photographe de mode Dario Catellani, qui a captur\u00e9 des moments de vie de la tribu des Evianers. La plateforme prend \u00e9galement vie \u00e0 travers une s\u00e9rie de prints et OOH mettant en sc\u00e8ne les ambassadeurs Evian. On y retrouve les joueurs de tennis Emma Raducanu, Frances Tiafoe et Stan Wawrinka.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/k9Sq1U7lAQs?si=nDaBcyoTTbLI86aK\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Chaque histoire a une fin vous le savez et pour Evian, c&rsquo;est la fin (temporaire?) de son histoire et du storytelling avec les b\u00e9b\u00e9s. Allez : on repart sur un nouveau concept : le fantastique&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 with me ! Celle nouvelle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1771,2927,2928,190,2924,2929,2925,2926,2930,1888],"class_list":["post-8590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-betc-paris","tag-dario-catellani","tag-emma-raducanu","tag-evian","tag-fantastique","tag-frances-tiafoe","tag-henry-scholfield","tag-pharrell-williams","tag-stan-wawrinka","tag-wanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mountain of Youth - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/16\/mountain-of-youth\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mountain of Youth - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Chaque histoire a une fin vous le savez et pour Evian, c&rsquo;est la fin (temporaire?) de son histoire et du storytelling avec les b\u00e9b\u00e9s. Allez : on repart sur un nouveau concept : le fantastique&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 with me ! 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