{"id":8578,"date":"2024-05-13T07:00:12","date_gmt":"2024-05-13T05:00:12","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8578"},"modified":"2024-05-13T07:00:12","modified_gmt":"2024-05-13T05:00:12","slug":"crush","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/13\/crush\/","title":{"rendered":"Crush!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Vous connaissez certainement cette c\u00e9l\u00e8bre phrase de feu L\u00e9on Zitrone \u00ab\u00a0Qu&rsquo;on parle de moi en bien ou en mal, peu importe\u00a0\u00bb. C&rsquo;est d&rsquo;ailleurs un principe fort du monde de la communication et de la publicit\u00e9. C&rsquo;est exactement ce qu&rsquo;il est en train de se passer en ce moment avec la derni\u00e8re publicit\u00e9 pour l&rsquo;Ipad pro. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8578-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/377417031-44100-2-ed8b6b8aa115b.m4a?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/377417031-44100-2-ed8b6b8aa115b.m4a\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/377417031-44100-2-ed8b6b8aa115b.m4a<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Apple a r\u00e9cemment d\u00e9voil\u00e9 son nouvel iPad, \u00e0 grand renfort de publicit\u00e9s propres, souvent simples et cr\u00e9atives. Pourtant le film publicitaire associ\u00e9 \u00e0 ce lancement ne restera pas en m\u00e9moire pour les bonnes raisons en ce qui concerne la marque Apple\u2026 et les internautes. C&rsquo;est assez rare pour \u00eatre signal\u00e9 et expliqu\u00e9&#8230;\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8579 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-3-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-3-1024x571.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-3-980x546.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/1-3-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00ab\u00a0Crush!\u00a0\u00bb (c&rsquo;est le nom du film) dure un peu moins d\u2019une minute et \u00e0 \u00e9t\u00e9 con\u00e7u en interne avec un axe cr\u00e9atif simple : valoriser la puissance combin\u00e9e \u00e0 l\u2019extr\u00eame finesse du nouvel iPad et ses 5,3 mm d\u2019\u00e9paisseur. Et comment faire pour trouver \u00ab\u00a0Ze\u00a0\u00bb id\u00e9e ? Tout simplement en \u00e9crasant \u00e0 la presse hydraulique une bonne dizaine d\u2019objets repr\u00e9sentant la cr\u00e9ativit\u00e9 humaine (instruments de musique, peinture, jeux vid\u00e9o, \u2026).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8580 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-3-1024x565.png\" alt=\"\" width=\"1024\" height=\"565\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-3-1024x565.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-3-980x541.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-3-480x265.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8581 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-3-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-3-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-3-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/3-3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ce qui ne passe pas, c\u2019est l\u2019image, le symbole. En \u00e9crasant une multitude d\u2019objets repr\u00e9sentant de la cr\u00e9ativit\u00e9 humaine, Apple semble offrir un symbole assez d\u00e9vastateur. De nombreux internautes se sont insurg\u00e9s sur les r\u00e9seaux sociaux estimant que si l\u2019iPad remplace de nombreux outils cr\u00e9atifs traditionnels, le visuel de destruction est maladroit\u2026 et se veut m\u00eame une insulte aux cr\u00e9atifs. Affaire \u00e0 suivre&#8230;.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8582 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-3-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-3-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-3-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-3-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"color: #000000;\">Pour info, Apple a pr\u00e9sent\u00e9 ses excuses en fin de semaine derni\u00e8re et je terminerais l\u00e0-dessus \u00ab\u00a0Nous avons rat\u00e9 le coche avec cette vid\u00e9o et nous en sommes d\u00e9sol\u00e9s.\u00a0\u00bb Et vous : quelle est votre opinion ?<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ntjkwIXWtrc?si=j30UmLeGQJpT-AIt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Vous connaissez certainement cette c\u00e9l\u00e8bre phrase de feu L\u00e9on Zitrone \u00ab\u00a0Qu&rsquo;on parle de moi en bien ou en mal, peu importe\u00a0\u00bb. C&rsquo;est d&rsquo;ailleurs un principe fort du monde de la communication et de la publicit\u00e9. C&rsquo;est exactement ce qu&rsquo;il est en train de se passer en ce moment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[198,345,455,2921,2922,2919,2923,2268,2920],"class_list":["post-8578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-apple","tag-buzz","tag-creativite","tag-ecraser","tag-instruments-de-musique","tag-ipad-pro","tag-livres","tag-pop-culture","tag-presse-hydraulique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crush! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/13\/crush\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crush! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Vous connaissez certainement cette c\u00e9l\u00e8bre phrase de feu L\u00e9on Zitrone \u00ab\u00a0Qu&rsquo;on parle de moi en bien ou en mal, peu importe\u00a0\u00bb. C&rsquo;est d&rsquo;ailleurs un principe fort du monde de la communication et de la publicit\u00e9. 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