{"id":8553,"date":"2024-05-09T09:03:32","date_gmt":"2024-05-09T07:03:32","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8553"},"modified":"2024-05-09T09:03:32","modified_gmt":"2024-05-09T07:03:32","slug":"lapplication-contre-la-vie-chere","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/09\/lapplication-contre-la-vie-chere\/","title":{"rendered":"L\u2019application contre la vie ch\u00e8re"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Pour avoir de la visibilit\u00e9 et de l&rsquo;int\u00e9r\u00eat, les marques doivent se faire voir et savoir se diff\u00e9rencier sur le fond et la forme. Prenons <\/span><span style=\"color: #000000;\">Intermarch\u00e9 par exemple qui met en avant ses offres et promotions personnalis\u00e9es via son application et pour nous le faire savoir (justement) fait passer l&rsquo;information aux c\u00f4t\u00e9s de son agence Romance. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8553-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/fa6cec81-e439-9126-da19-e31fdba1fac6.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/fa6cec81-e439-9126-da19-e31fdba1fac6.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/fa6cec81-e439-9126-da19-e31fdba1fac6.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ici, pas besoin d&rsquo;en faire trop : en 4 formats courts produits par Grand Bazar et r\u00e9alis\u00e9es par Katia Lewkowicz, le message est pass\u00e9 via des situations explicites et qui pourraient nous arriver. Le storytelling est \u00ab\u00a0simple\u00a0\u00bb et efficace : acheter<\/span><span style=\"color: #000000;\"> un chemisier au design douteux, une bougie qu\u2019on n\u2019allumera qu&rsquo;une fois, une brume pour le visage tr\u00e8s agressive ou encore des gaufrettes \u00e0 la vanille qu\u2019on partagerait bien juste pour s\u2019en d\u00e9barrasser.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8555 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-2-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-2-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-2-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/2-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8558 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-2-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-2-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-2-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/4-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8560 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/6-1-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/6-1-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/6-1-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/6-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Mais avec les objets que vous pouvez voir dans ces 4 formats, il y a un effet d\u00e9ceptif fort et face \u00e0 cela la conclusion est \u00e9vidente : \u00ab\u00a0les prix bas, c\u2019est souvent sur les produits qu\u2019on n\u2019aime pas\u00a0\u00bb. Avec son application, Intermarch\u00e9 propose \u00e0 ses clients des offres et r\u00e9ductions sur les produits et marques qu\u2019ils ach\u00e8tent le plus souvent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8563 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/9-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/9-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/9-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/9-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8559 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/5-1-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/5-1-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/5-1-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/5-1-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8561 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/7-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/7-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/7-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/05\/7-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ainsi, \u00ab\u00a0plus jamais vous ne rentrerez chez vous avec un paquet de muesli pas cher, alors que vous, vous avez toujours pr\u00e9f\u00e9r\u00e9 les c\u00e9r\u00e9ales fourr\u00e9es au chocolat\u00a0\u00bb, continue la marque dans ce m\u00eame communiqu\u00e9. La campagne TV, diffus\u00e9e depuis le 28 avril, est compl\u00e9t\u00e9e par un dispositif digital sur les autres fonctionnalit\u00e9s de l\u2019application, qui viennent nourrir son positionnement de \u00ab\u00a0L\u2019application contre la vie ch\u00e8re\u00a0\u00bb.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WsZlnntqBoU?si=jENzj3428Uy3U7kc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4xV5WtXqMVY?si=iUhRM_rnxilw477j\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gL1ihvQLhZE?si=3JwwQLwcR2O0SYtT\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Q153QFLAtZM?si=NG9XMig_zGD5ANHZ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Pour avoir de la visibilit\u00e9 et de l&rsquo;int\u00e9r\u00eat, les marques doivent se faire voir et savoir se diff\u00e9rencier sur le fond et la forme. Prenons Intermarch\u00e9 par exemple qui met en avant ses offres et promotions personnalis\u00e9es via son application et pour nous le faire savoir (justement) fait [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1379,2918,1691,716,2916,2917],"class_list":["post-8553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-agence-romance","tag-deception","tag-grand-bazar","tag-intermarche","tag-katia-lewkowicz","tag-prix-bas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019application contre la vie ch\u00e8re - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/05\/09\/lapplication-contre-la-vie-chere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019application contre la vie ch\u00e8re - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Pour avoir de la visibilit\u00e9 et de l&rsquo;int\u00e9r\u00eat, les marques doivent se faire voir et savoir se diff\u00e9rencier sur le fond et la forme. 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