{"id":8403,"date":"2024-04-01T09:27:20","date_gmt":"2024-04-01T07:27:20","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8403"},"modified":"2024-04-01T09:28:00","modified_gmt":"2024-04-01T07:28:00","slug":"calvo-drive-thru","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/04\/01\/calvo-drive-thru\/","title":{"rendered":"Calvo Drive-Thru"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Dans la soci\u00e9t\u00e9 dans laquelle nous vivons, l&rsquo;apparence joue pour beaucoup sur notre confiance et notre estime de soi vous ne trouvez-pas ? Etre toujours au top quand la nature ou l&rsquo;ADN ne sont pas au rdv, cela peut \u00eatre compliqu\u00e9&#8230;Pourtant, quelques fois, cela a du bon&#8230;.c&rsquo;est en tout ce que Burger King au Br\u00e9sil a voulu faire passer comme message. Mesdames et surtout messieurs, venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8403-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/8cbbc1f7-ec61-cf4c-f56d-929e9daa4495.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/8cbbc1f7-ec61-cf4c-f56d-929e9daa4495.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/8cbbc1f7-ec61-cf4c-f56d-929e9daa4495.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C&rsquo;est le mal du XXI\u00e8 si\u00e8cle pour les hommes : la calvitie. Entre nous, que cela soit au bureau, dans les vestiaires, entre potes, la calvitie fait r\u00e9agir sur les r\u00e9seaux sociaux et \u00e7a donne des id\u00e9es aux marques pour s\u2019int\u00e9grer dans les conversations et profiter d\u2019une viralit\u00e9 assez facile.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8404 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/1-1024x569.png\" alt=\"\" width=\"1024\" height=\"569\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/1-1024x569.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/1-980x545.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/1-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8405 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/2-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/2-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/2-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/2-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8408 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/5-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/5-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/5-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/5-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Direction le Br\u00e9sil o\u00f9 Burger King \u00e0 d\u00e9voil\u00e9 la semaine derni\u00e8re sa derni\u00e8re op\u00e9ration marketing baptis\u00e9e Calvo Drive-Thru. Le principe ? Tout homme qui se pr\u00e9sente au Drive d\u2019un restaurant du pays avec une calvitie se verra offrir un Whopper. Oui, vous avez bien lu..<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8406 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/3-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/3-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/3-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8409 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/04\/burger-king-calvitie-chauve-bresil-G12-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Pour appuyer cette campagne insolite d\u00e9velopp\u00e9e par l\u2019agence DAVID, la marque a d\u00e9voil\u00e9 un film relay\u00e9 sur les r\u00e9seaux sociaux. Et sans surprise, le\u00a0post Instagram de la marque fait partie des plus lik\u00e9s de la page avec beaucoup de likes et des milliers de commentaires. <\/span><span style=\"color: #000000;\">La campagne Calvo Drive-Thru qui s&rsquo;est donc d\u00e9roul\u00e9e du 27 au 31 mars dernier a peut-\u00eatre permis de cr\u00e9er une tendance mais surtout de d\u00e9dramatiser la perte de cheveux et pour cela : merci !!!!<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eBI4vwkXXYc?si=qZBfL912ABMTpTJy\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Dans la soci\u00e9t\u00e9 dans laquelle nous vivons, l&rsquo;apparence joue pour beaucoup sur notre confiance et notre estime de soi vous ne trouvez-pas ? Etre toujours au top quand la nature ou l&rsquo;ADN ne sont pas au rdv, cela peut \u00eatre compliqu\u00e9&#8230;Pourtant, quelques fois, cela a du bon&#8230;.c&rsquo;est en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[571,94,2886,2887,93],"class_list":["post-8403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-bresil","tag-burger-king","tag-calvitie","tag-david","tag-whopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calvo Drive-Thru - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/04\/01\/calvo-drive-thru\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvo Drive-Thru - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Dans la soci\u00e9t\u00e9 dans laquelle nous vivons, l&rsquo;apparence joue pour beaucoup sur notre confiance et notre estime de soi vous ne trouvez-pas ? 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