{"id":8347,"date":"2024-03-19T07:29:30","date_gmt":"2024-03-19T06:29:30","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8347"},"modified":"2024-03-19T07:31:52","modified_gmt":"2024-03-19T06:31:52","slug":"modtheveg","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/03\/19\/modtheveg\/","title":{"rendered":"#ModTheVeg"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Cela ne vous aura pas \u00e9chapp\u00e9, depuis quelques ann\u00e9es, les marques investissent les jeux vid\u00e9o (surtout ceux online) pour d\u00e9livrer messages, exp\u00e9riences immersives et surtout, pour \u00eatre au plus pr\u00e8s de leurs consommateurs. R\u00e9cemment c&rsquo;est la marque de produits alimentaires Knorr qui s\u2019est immisc\u00e9e dans les jeux Minecraft, GTA IV, Skyrim ou encore Fortnite pour promouvoir les l\u00e9gumes. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8347-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/6af5324c-8ef3-6cd3-0a84-549a43a3775a.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/6af5324c-8ef3-6cd3-0a84-549a43a3775a.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/6af5324c-8ef3-6cd3-0a84-549a43a3775a.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Rassurez-moi : \u00ab\u00a0Manger cinq fruits et l\u00e9gumes par jour\u00a0\u00bb c&rsquo;est bon pour l&rsquo;avez compris non ? Ce slogan valable dans la vraie vie vaut aussi dans la vie virtuelle. Avec l\u2019agence MullenLowe UK, Knorr a cr\u00e9\u00e9 la campagne #ModTheVeg en lan\u00e7ant des mods v\u00e9g\u00e9tariens.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8348 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/1-4-1024x582.png\" alt=\"\" width=\"1024\" height=\"582\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/1-4-1024x582.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/1-4-980x557.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/1-4-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8349 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/2-4-1024x586.png\" alt=\"\" width=\"1024\" height=\"586\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/2-4-1024x586.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/2-4-980x561.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/2-4-480x275.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u2019est donc tout naturellement que Knorr a d\u00e9velopp\u00e9 un mod des plus insolites o\u00f9 les l\u00e9gumes sont les meilleurs. Ils permettraient ainsi aux joueurs d\u2019obtenir de la vie plus facilement tandis que les sols de Minecraft pourraient \u00eatre utilis\u00e9s en guise de potager pour faire pousser des l\u00e9gumes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8350 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/3-4-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/3-4-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/3-4-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/3-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8351 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/4-3-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/4-3-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/4-3-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/03\/4-3-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Et ce n\u2019est pas tout, les fans harcore de Fortnite pourront relever le premier d\u00e9fi \u00e0 base de plantes alors que les fans de \u201cThe Elder Scrolls V : Skyrim\u201d pourront s\u2019allier aux l\u00e9gumes qui se transformeront en v\u00e9ritables soldats de combat. <\/span><span style=\"color: #000000;\">Une op\u00e9ration marketing d\u00e9cal\u00e9e et cr\u00e9ative qui tend \u00e0 faire \u00e9voluer les m\u0153urs et les id\u00e9es re\u00e7ues en sensibilisant les joueurs du monde entier.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5eDv4OhYzDc?si=ozGmWKaokig7LsL4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Cela ne vous aura pas \u00e9chapp\u00e9, depuis quelques ann\u00e9es, les marques investissent les jeux vid\u00e9o (surtout ceux online) pour d\u00e9livrer messages, exp\u00e9riences immersives et surtout, pour \u00eatre au plus pr\u00e8s de leurs consommateurs. R\u00e9cemment c&rsquo;est la marque de produits alimentaires Knorr qui s\u2019est immisc\u00e9e dans les jeux Minecraft, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[861,2880,989,2878,2879],"class_list":["post-8347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-jeux-video","tag-knorr","tag-legumes","tag-mod","tag-mullenlowe-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#ModTheVeg - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/03\/19\/modtheveg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#ModTheVeg - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Cela ne vous aura pas \u00e9chapp\u00e9, depuis quelques ann\u00e9es, les marques investissent les jeux vid\u00e9o (surtout ceux online) pour d\u00e9livrer messages, exp\u00e9riences immersives et surtout, pour \u00eatre au plus pr\u00e8s de leurs consommateurs. 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