{"id":8244,"date":"2024-02-22T07:49:46","date_gmt":"2024-02-22T06:49:46","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8244"},"modified":"2024-02-23T07:01:34","modified_gmt":"2024-02-23T06:01:34","slug":"8244","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/02\/22\/8244\/","title":{"rendered":"Find your summer"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Et si aujourd&rsquo;hui, je vous disais qu&rsquo;\u00e0 chaque saison son plaisir, vous me r\u00e9pondriez quoi ? Par exemple, le printemps, c&rsquo;est l&rsquo;amour, le renouveau, les temp\u00e9ratures qui remontent et <\/span><span style=\"color: #000000;\">l&rsquo;hiver c&rsquo;est la neige, les plaids, les soupes, etc&#8230; justement, <\/span><span style=\"color: #000000;\">durant les mois d\u2019hiver, les plaisirs simples comme d\u00e9guster une glace sont mis de c\u00f4t\u00e9., C&rsquo;est pour cette raison que l\u2019agence LOLA MullenLowe encourage le public \u00e0 d\u00e9fier la saisonnalit\u00e9 et \u00e0 savourer les joies d\u2019une glace Magnum toute l\u2019ann\u00e9e. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !\u00a0<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8244-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/58a85b61-1649-f105-0809-8df4ce330119.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/58a85b61-1649-f105-0809-8df4ce330119.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/58a85b61-1649-f105-0809-8df4ce330119.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cette campagne mise en avant \u00e0 travers un court-m\u00e9trage intitul\u00e9 \u00ab\u00a0Find your summer\u00a0\u00bb (Trouvez votre \u00e9t\u00e9), met en lumi\u00e8re ces moments uniques de l\u2019\u00e9t\u00e9 qui peuvent encore \u00eatre trouv\u00e9s au c\u0153ur de l\u2019hiver. La vid\u00e9o transporte le public dans une ville hivernale, dans laquelle les individus cherchent \u00e0 capturer l\u2019esprit estival afin de d\u00e9guster une glace\u00a0Magnum. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8245 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/1-5-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/1-5-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/1-5-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/1-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8246 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/2-5-1024x584.png\" alt=\"\" width=\"1024\" height=\"584\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/2-5-1024x584.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/2-5-980x559.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/2-5-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8247 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/3-5-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/3-5-1024x571.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/3-5-980x547.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/3-5-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Que ce soit en trouvant un rayon de soleil \u00e0 travers une fen\u00eatre ou en se relaxant dans un bain chaud, chaque instant est propice \u00e0 savourer une glace. <\/span><span style=\"color: #000000;\">La diffusion du spot est pr\u00e9vue au Royaume-Uni et en Turquie tout au long du mois de f\u00e9vrier dans le but de briser les barri\u00e8res saisonni\u00e8res associ\u00e9es \u00e0 la cr\u00e8me glac\u00e9e.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8248 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/4-5-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/4-5-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/4-5-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/4-5-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8249 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/5-2-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/5-2-1024x571.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/5-2-980x546.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/5-2-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8250 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/6-1-1024x467.png\" alt=\"\" width=\"1024\" height=\"467\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/6-1-1024x467.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/6-1-980x447.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/02\/6-1-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Outre le film de la campagne, l\u2019affichage digital est une priorit\u00e9 \u00e0 Glasgow, avec des panneaux identifiant des lieux sp\u00e9cifiques o\u00f9 l\u2019on peut retrouver des moments de soleil, bas\u00e9s sur les donn\u00e9es m\u00e9t\u00e9orologiques en temps r\u00e9el. De plus, les consommateurs peuvent d\u00e9couvrir leurs propres coins d\u2019\u00e9t\u00e9 sur le site\u00a0<a href=\"https:\/\/shademap.app\/@48.88548,2.26562,16.26574z,1708447050381t,0b,0p,0m!1708411986903!1708449559098,qTmV1aWxseSBzdXIgU2VpbmU=!48.88483!2.26851\" target=\"_blank\" rel=\"noopener\">findyoursummer.app<\/a>\u00a0\u2013 un site permettant de voir les zones ombrag\u00e9es afin de vous permettre de trouver un rayon de soleil pour d\u00e9guster votre glace\u00a0Magnum.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uH1PXkG8qD8?si=VdVgBMdHkOSnB46Z\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Et si aujourd&rsquo;hui, je vous disais qu&rsquo;\u00e0 chaque saison son plaisir, vous me r\u00e9pondriez quoi ? Par exemple, le printemps, c&rsquo;est l&rsquo;amour, le renouveau, les temp\u00e9ratures qui remontent et l&rsquo;hiver c&rsquo;est la neige, les plaids, les soupes, etc&#8230; justement, durant les mois d\u2019hiver, les plaisirs simples comme d\u00e9guster [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2860,2862,2861,2858,2859],"class_list":["post-8244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-find-your-summer","tag-glace","tag-hiver","tag-lola-mullenlowe","tag-magnum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Find your summer - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/02\/22\/8244\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Find your summer - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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