{"id":8118,"date":"2024-01-25T06:54:52","date_gmt":"2024-01-25T05:54:52","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8118"},"modified":"2024-01-25T06:55:36","modified_gmt":"2024-01-25T05:55:36","slug":"8118","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/01\/25\/8118\/","title":{"rendered":"Le prix \u00e0 tout prix"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Je vous offre une information en ce jeudi que vous pourrez \u00e9changer \u00e0 la machine \u00e0 caf\u00e9 : l<\/span><span style=\"color: #000000;\">e Festival de l\u2019Alpe d\u2019Huez, c&rsquo;est un \u00e9v\u00e9nement qui se produit chaque ann\u00e9e, mettant \u00e0 l\u2019honneur les films comiques quelques fois avant leur succ\u00e8s : \u00ab Bienvenue chez les Ch\u2019tis \u00bb, \u00ab Tout ce qui brille \u00bb, \u00ab L\u2019Arnaco\u0153ur \u00bb, \u00ab Les Tuches \u00bb et bien d\u2019autres. La question \u00e0 se poser est la suivante : quand on s&rsquo;appelle \u0160koda et que l&rsquo;on s&rsquo;associe au festival : quelle publicit\u00e9 r\u00e9alisons-nous ? R\u00e9ponse simple : un grand format, une id\u00e9e bien r\u00e9alis\u00e9e bref. Venez je vais tout vous expliquer, allez : Com&rsquo; with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8118-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/7d5373a1-c2a2-e3f0-1366-39092d6a5ca3.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/7d5373a1-c2a2-e3f0-1366-39092d6a5ca3.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/7d5373a1-c2a2-e3f0-1366-39092d6a5ca3.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cette ann\u00e9e, a eu lieu la 27\u1d49 \u00e9dition du festival et <\/span><span style=\"color: #000000;\">les agences Re-mind PHD et Fuse se sont associ\u00e9es \u00e0 AlloCin\u00e9 (Webedia) pour faire la promotion du constructeur automobile tch\u00e8que \u0160koda (groupe Volkswagen) avec un court-m\u00e9trage d\u2019action de quatre minutes.\u00a0 <\/span><span style=\"color: #000000;\">On retrouve l\u2019acteur, humoriste et chroniqueur,\u00a0G\u00e9r\u00e9my Cr\u00e9deville, se faisant confier le fameux troph\u00e9e du\u00a0Festival de l\u2019Alpe d\u2019Huez. Il a fallu une erreur d\u2019inattention pour que le troph\u00e9e se fasse voler par un myst\u00e9rieux homme cagoul\u00e9. La course poursuite d\u00e9marre et le com\u00e9dien n\u2019a pas pu s\u2019emp\u00eacher d\u2019aller au volant de sa\u00a0\u0160koda\u00a0\u00e9lectrique 4\u00d74 pour tenter de le rattraper\u2026<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8119 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-5-1024x585.png\" alt=\"\" width=\"1024\" height=\"585\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-5-1024x585.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-5-980x560.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-5-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8120 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-5-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-5-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-5-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cette collaboration entre la marque de voiture et le festival est une premi\u00e8re, et pas des moindres. Le court-m\u00e9trage nous tient en haleine, nous demandant qui du chat ou de la souris va s\u2019en sortir vainqueur. Ce partenariat audacieux ajoute une dose d\u2019humour et d\u2019originalit\u00e9 qui ne manque pas de nous surprendre.\u00a0<\/span><span style=\"color: #000000;\">Pour susciter l\u2019enthousiasme du film, les agences ont pr\u00e9par\u00e9 une campagne m\u00e9diatique ambitieuse, r\u00e9alisant une affiche et une bande-annonce diffus\u00e9es sur les r\u00e9seaux sociaux, le site\u00a0AlloCin\u00e9\u00a0et bien s\u00fbr en \u0153uvre d\u2019ouverture du festival.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8121 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-5-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-5-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-5-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8122 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-5-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-5-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-5-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-5-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0160koda\u00a0\u00e9tend sa port\u00e9e vers le monde du cin\u00e9ma, un partenariat lui permettant d\u2019apporter une grande visibilit\u00e9 :\u00a0AlloCin\u00e9\u00a0enregistre 14 millions de visiteurs chaque mois. Une mani\u00e8re de sortir des sentiers battus, ou de la route pour se lancer tout terrain, m\u00eame sur de la neige.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_hJi8Abszwc?si=YgGWvvrK92Gi0qt8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Je vous offre une information en ce jeudi que vous pourrez \u00e9changer \u00e0 la machine \u00e0 caf\u00e9 : le Festival de l\u2019Alpe d\u2019Huez, c&rsquo;est un \u00e9v\u00e9nement qui se produit chaque ann\u00e9e, mettant \u00e0 l\u2019honneur les films comiques quelques fois avant leur succ\u00e8s : \u00ab Bienvenue chez les Ch\u2019tis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2676,2833,2834,2832,795,2679],"class_list":["post-8118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-allocine","tag-alpe-dhuez","tag-festival","tag-re-mind-phd-et-fuse","tag-skoda","tag-webedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le prix \u00e0 tout prix - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/01\/25\/8118\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le prix \u00e0 tout prix - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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