{"id":8107,"date":"2024-01-24T06:53:46","date_gmt":"2024-01-24T05:53:46","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8107"},"modified":"2024-01-24T06:53:46","modified_gmt":"2024-01-24T05:53:46","slug":"goodboybob-lab-rats","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2024\/01\/24\/goodboybob-lab-rats\/","title":{"rendered":"Goodboybob Lab Rats"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! J&rsquo;aimerais vous demander aujourd&rsquo;hui de vous souvenir de la publicit\u00e9 la plus \u00ab\u00a0WTF\u00a0\u00bb que n&rsquo;ayez jamais vu et de bien pr\u00eater attention \u00e0 celle que je vous propose aujourd&rsquo;hui. Quand cr\u00e9ativit\u00e9, originalit\u00e9 et un \u00ab\u00a0je ne saurais pas trop comment dire\u00a0\u00bb se retrouvent, cela nous donne une campagne d\u00e9complex\u00e9e&#8230;Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8107-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/d27bc26c-a73e-6241-c6e9-24791dfb377b.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/d27bc26c-a73e-6241-c6e9-24791dfb377b.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/d27bc26c-a73e-6241-c6e9-24791dfb377b.mp3<\/a><\/audio>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><br \/>\nPour d\u00e9montrer que ses produits sont les meilleurs du march\u00e9, certaines marques sont pr\u00eates \u00e0 tout et surtout \u00e0 toutes les extravagances et \u00e0 pousser le curseur de la cr\u00e9ativit\u00e9 au-del\u00e0 du raisonnable. La preuve aujourd&rsquo;hui avec la marque de caf\u00e9 californienne Goodboybob qui a r\u00e9cemment d\u00e9voil\u00e9 une publicit\u00e9 totalement d\u00e9jant\u00e9e pour mettre en valeur son savoir-faire d\u2019exception.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8108 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-4-1024x565.png\" alt=\"\" width=\"1024\" height=\"565\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-4-1024x565.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-4-980x540.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/1-4-480x265.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8109 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-4-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-4-1024x572.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-4-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/2-4-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En collaboration avec l\u2019agence Erich &amp; Kallman, elle a ainsi r\u00e9alis\u00e9 un court spot publicitaire se d\u00e9roulant dans un laboratoire et o\u00f9 tous les membres pr\u00e9sents, m\u00eame les rats de laboratoire, sont d\u2019avis que le caf\u00e9 Goodboybob est le plus d\u00e9licieux qu\u2019ils n\u2019aient jamais go\u00fbt\u00e9.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8110 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-4-1024x580.png\" alt=\"\" width=\"1024\" height=\"580\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-4-1024x580.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-4-980x555.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/3-4-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8111 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-4-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-4-1024x572.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-4-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2024\/01\/4-4-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Vous l&rsquo;aurez compris, les rats sont l\u00e9g\u00e8rement diff\u00e9rents de ceux que l\u2019on conna\u00eet et poss\u00e8dent notamment un \u0153il, une oreille, un nez et m\u00eame une bouche sur leur dos, soit presque un visage humain complet. Une campagne aussi dr\u00f4le qu\u2019absurde (cr\u00e9ative ?) pour promouvoir un caf\u00e9 mais qui ne manquera certainement pas de faire son petit effet.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AiQ7_7IaF-4?si=nPTDHCSzdvrANNNE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! J&rsquo;aimerais vous demander aujourd&rsquo;hui de vous souvenir de la publicit\u00e9 la plus \u00ab\u00a0WTF\u00a0\u00bb que n&rsquo;ayez jamais vu et de bien pr\u00eater attention \u00e0 celle que je vous propose aujourd&rsquo;hui. Quand cr\u00e9ativit\u00e9, originalit\u00e9 et un \u00ab\u00a0je ne saurais pas trop comment dire\u00a0\u00bb se retrouvent, cela nous donne une campagne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[479,2828,2829,2830,2831],"class_list":["post-8107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-cafe","tag-erich-kallman","tag-goodboybob","tag-laboratoire","tag-rats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodboybob Lab Rats - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2024\/01\/24\/goodboybob-lab-rats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodboybob Lab Rats - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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