{"id":805,"date":"2019-09-13T07:47:15","date_gmt":"2019-09-13T05:47:15","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=805"},"modified":"2019-09-13T07:47:15","modified_gmt":"2019-09-13T05:47:15","slug":"la-vache","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/09\/13\/la-vache\/","title":{"rendered":"La vache !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Dans tout juste 1 an 1\/2, ce sera \u00a0le 100\u00e8 anniversaire de La Vache qui rit\u00ae, et pour f\u00eater \u00e7a, la marque collabore avec des artistes pour cr\u00e9er des packagings originaux et cr\u00e9atifs. Lanc\u00e9 en 2014, Lab\u2019Bel est le Laboratoire Artistique du Groupe Bel qui pr\u00e9sente une s\u00e9rie de collaborations avec de grands artistes contemporains pour la r\u00e9alisation de Bo\u00eetes Collector exceptionnelles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-808 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/09\/Buren-VacheQuiRit-LabBel.jpg\" alt=\"\" width=\"640\" height=\"400\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/09\/Buren-VacheQuiRit-LabBel.jpg 640w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/09\/Buren-VacheQuiRit-LabBel-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\">l\u2019\u0153uvre ne peut \u00eatre vue, ni comprise, ni appr\u00e9hend\u00e9e en soi, elle n\u2019est que par-rapport-\u00e0 et de l\u00e0 ind\u00e9finiment red\u00e9finie.<\/p>\n<p style=\"text-align: right;\">Daniel Buren<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Ces propositions originales actualisent et perp\u00e9tuent les liens que les artistes tissent avec la marque depuis ses origines, notamment en leur servant r\u00e9guli\u00e8rement de source d\u2019inspiration. Les\u00a0Bo\u00eetes Collector\u00a0sont consid\u00e9r\u00e9es par ceux qui les cr\u00e9ent comme des \u0153uvres artistiques \u00e0 part enti\u00e8re que les consommateurs ont la possibilit\u00e9 d\u2019acheter au prix habituel d\u2019une bo\u00eete de 24 portions. Elles offrent \u00e0 leur acqu\u00e9reur\u00a0un double choix :\u00a0en manger le contenu ou les conserver intactes comme objet de collection.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-812 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/09\/df8534db0087d7a24bd50b2dc618da1d.jpg\" alt=\"\" width=\"540\" height=\"617\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/09\/df8534db0087d7a24bd50b2dc618da1d.jpg 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/09\/df8534db0087d7a24bd50b2dc618da1d-263x300.jpg 263w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p style=\"text-align: justify;\">Ces propositions originales actualisent et perp\u00e9tuent les liens que les artistes tissent avec la marque depuis ses origines, notamment en leur servant r\u00e9guli\u00e8rement de source d\u2019inspiration. Les Bo\u00eetes Collector sont consid\u00e9r\u00e9es par ceux qui les cr\u00e9ent comme des \u0153uvres artistiques \u00e0 part enti\u00e8re que les consommateurs ont la possibilit\u00e9 d\u2019acheter au prix habituel d\u2019une bo\u00eete de 24 portions. Elles offrent \u00e0 leur acqu\u00e9reur un double choix : en manger le contenu ou les conserver intactes comme objet de collection.<\/p>\n<p style=\"text-align: justify;\">Cette mise \u00e0 disposition originale et d\u00e9cal\u00e9e de l\u2019art contemporain aupr\u00e8s du plus grand nombre caract\u00e9rise les actions de Lab\u2019Bel depuis sa cr\u00e9ation en 2010. Apr\u00e8s Hans-Peter Feldmann, Thomas Bayrle, Jonathan Monk, Wim Delvoye et Karin Sander, c\u2019est \u00e0 l\u2019artiste fran\u00e7ais Daniel Buren que Lab\u2019Bel a confi\u00e9 la cr\u00e9ation de la 6e Bo\u00eete Collector. Cette bo\u00eete sera propos\u00e9e pour la premi\u00e8re fois au public dans le cadre de l\u2019\u00e9dition 2019 de la FIAC, partenaire depuis 2016 du projet. la collection des Bo\u00eetes Collector con\u00e7ues par Daniel Buren\u00a0seront pr\u00e9sent\u00e9es dans le cadre de <strong>l\u2019\u00e9dition 2019 de la\u00a0FIAC\u00a0qui se tiendra du\u00a017 au 20 octobre 2019.<\/strong><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>POUR INFO<\/strong> : Apr\u00e8s la guerre, L\u00e9on Bel est \u00e0 la recherche \u00e0 la recherche d&rsquo;un nom pour le fromage fondu qu&rsquo;il a invent\u00e9, et se souvient de l&#8217;embl\u00e8me de son r\u00e9giment. Il d\u00e9pose ainsi la marque La vache qui rit. Il fait \u00e9galement appel au dessinateur d&rsquo;origine de l&#8217;embl\u00e8me, Benjamin Rabier pour am\u00e9liorer le logo.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Dans tout juste 1 an 1\/2, ce sera \u00a0le 100\u00e8 anniversaire de La Vache qui rit\u00ae, et pour f\u00eater \u00e7a, la marque collabore avec des artistes pour cr\u00e9er des packagings originaux et cr\u00e9atifs. Lanc\u00e9 en 2014, Lab\u2019Bel est le Laboratoire Artistique du Groupe Bel qui pr\u00e9sente une s\u00e9rie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[295,296,297,294],"class_list":["post-805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-daniel-buren","tag-fiac","tag-labbel","tag-lavachequirit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La vache ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/09\/13\/la-vache\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vache ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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