{"id":8031,"date":"2023-12-28T07:58:57","date_gmt":"2023-12-28T06:58:57","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=8031"},"modified":"2023-12-28T07:58:57","modified_gmt":"2023-12-28T06:58:57","slug":"hangover-whopper","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/12\/28\/hangover-whopper\/","title":{"rendered":"Hangover Whopper"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! \u00ab\u00a0Celui qui conduit c&rsquo;est celui qui ne boit pas\u00a0\u00bb, vous avez d\u00e9j\u00e0 probablement entendu ce slogan dans les campagnes de pr\u00e9vention de la S\u00e9curit\u00e9 Routi\u00e8re. Parfois, les gens boivent et ne conduisent pas apr\u00e8s et pourtant, ils se prennent ce que l&rsquo;on appelle \u00ab\u00a0une caisse\u00a0\u00bb. Vous connaissez la suite, qui dit alcool en grande quantit\u00e9 dit souvent gueule de bois le lendemain&#8230;c&rsquo;est pour eux que Burger King vient de sortir sa derni\u00e8re campagne marketing&#8230;Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-8031-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/dfdfa392-17dc-2da2-57a5-599415c41be4.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/dfdfa392-17dc-2da2-57a5-599415c41be4.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/dfdfa392-17dc-2da2-57a5-599415c41be4.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La cha\u00eene de restauration rapide Burger King (et oui, encore elle) a eu une petite pens\u00e9e pour tous ceux qui pourraient abuser des bonnes choses comme le c\u00e9l\u00e8bre triptyque : bonne fouffe, alcool, copains et qui vont tr\u00e8s probablement se r\u00e9veiller avec un mal de t\u00eate carabin\u00e9, r\u00e9veillon inclus.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8032 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-10-1024x580.png\" alt=\"\" width=\"1024\" height=\"580\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-10-1024x580.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-10-980x555.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-10-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"color: #000000;\">La filiale br\u00e9silienne de l\u2019enseigne a alors lanc\u00e9 le dispositif \u201cHangover Whopper\u201d qui garantit \u00e0 tous ceux qui auront un r\u00e9veil difficile de remporter des r\u00e9ductions. Comment ? \u00c0 l\u2019aide d\u2019une reconnaissance faciale disponible sur l\u2019application Burger King, qui va scanner le visage et ainsi d\u00e9tecter le niveau de gueule de bois.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8033 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-10-1024x585.png\" alt=\"\" width=\"1024\" height=\"585\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-10-1024x585.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-10-980x560.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-10-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8034 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-10-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-10-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-10-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-10-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8035 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-10-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-10-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-10-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-10-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Et comme vous l\u2019aurez probablement compris, plus le degr\u00e9 est \u00e9lev\u00e9, plus les r\u00e9ductions le sont \u00e9galement. Une op\u00e9ration d\u00e9cal\u00e9e et insolite imagin\u00e9e en collaboration avec l\u2019agence DM9 qui d\u00e9montre une nouvelle fois, l\u2019ambition de Burger King de surfer sur les nouvelles technologies pour dynamiser son exp\u00e9rience client.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NLTibA8scCg?si=1BRAm_yUxwLoGXkA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u00ab\u00a0Celui qui conduit c&rsquo;est celui qui ne boit pas\u00a0\u00bb, vous avez d\u00e9j\u00e0 probablement entendu ce slogan dans les campagnes de pr\u00e9vention de la S\u00e9curit\u00e9 Routi\u00e8re. Parfois, les gens boivent et ne conduisent pas apr\u00e8s et pourtant, ils se prennent ce que l&rsquo;on appelle \u00ab\u00a0une caisse\u00a0\u00bb. Vous connaissez la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[94,2806,2807,2810,2809,2808],"class_list":["post-8031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-burger-king","tag-dm9","tag-experience-client","tag-gueule-de-bois","tag-reconnaissance-faciale","tag-reveil-difficile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hangover Whopper - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/12\/28\/hangover-whopper\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hangover Whopper - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u00ab\u00a0Celui qui conduit c&rsquo;est celui qui ne boit pas\u00a0\u00bb, vous avez d\u00e9j\u00e0 probablement entendu ce slogan dans les campagnes de pr\u00e9vention de la S\u00e9curit\u00e9 Routi\u00e8re. 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