{"id":7955,"date":"2023-12-12T17:44:57","date_gmt":"2023-12-12T16:44:57","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7955"},"modified":"2023-12-12T17:44:57","modified_gmt":"2023-12-12T16:44:57","slug":"la-buche-de-mr-castor","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/12\/12\/la-buche-de-mr-castor\/","title":{"rendered":"La B\u00fbche de Mr Castor"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Il y a des p\u00e9riodes de l&rsquo;ann\u00e9e plus prolifiques que d&rsquo;autres pour les publicit\u00e9s. Tenez, au moment des f\u00eates de No\u00ebl par exemple, certaines campagnes sont tr\u00e8s attendues et pas qu&rsquo;en France mais dans le monde entier ! Direction le Qu\u00e9bec o\u00f9 la cha\u00eene de supermarch\u00e9s qu\u00e9b\u00e9coise IGA et sa derni\u00e8re publicit\u00e9 ne vont pas vous laisser insensible. Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-7955-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/e01cc271-2378-4aec-2a1a-14e38ced2b79.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/e01cc271-2378-4aec-2a1a-14e38ced2b79.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/e01cc271-2378-4aec-2a1a-14e38ced2b79.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00c0 l\u2019approche de la fin d\u2019ann\u00e9e, IGA vient de pr\u00e9senter un adorable conte de No\u00ebl qui rappelle \u00e0 la fois l\u2019esprit festif et l\u2019importance du partage lors de ces moments pr\u00e9cieux. <\/span><span style=\"color: #000000;\">Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive avec l\u2019agence Sid Lee, pr\u00e9parez-vous \u00e0\u00a0 d\u00e9couvrir un conte de No\u00ebl pas comme les autres :\u00a0 \u201cla B\u00fbche de M. Castor\u201d. On y d\u00e9couvre un attendrissant grand-p\u00e8re racontant \u00e0 ses deux petites-filles, la fameuse histoire d\u2019un grincheux castor qui a pour habitude de garder ses b\u00fbches de No\u00ebl pour lui tout seul.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7958 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-4-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-4-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-4-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-4-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7956 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-4-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-4-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-4-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-4-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cette ann\u00e9e, M. Castor a d\u00e9cid\u00e9 de revoir sa tradition et de s\u2019ouvrir aux autres en la partageant pour la premi\u00e8re fois, suite \u00e0 une petite m\u00e9saventure. Une morale efficace et intelligente qui permet de mettre en avant l\u2019initiative solidaire lanc\u00e9e dans plusieurs magasins qui se sont engag\u00e9s \u00e0 reverser des fonds \u00e0 l\u2019association \u00ab\u00a0<a href=\"https:\/\/www.guignolee.ca\/fr\/\" target=\"_blank\" rel=\"noopener\">La Guignol\u00e9e<\/a>\u00a0\u00bb pour tout achat d\u2019une b\u00fbche.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7957 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-4-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-4-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-4-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-4-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7959 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-4-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-4-1024x571.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-4-980x546.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-4-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Avec ce joli conte r\u00e9alis\u00e9 par le studio Tonic DNA, la marque esp\u00e8re r\u00e9chauffer le c\u0153ur de ses consommateurs et leur rappeler l\u2019importance du partage.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/C796TPMiSz4?si=uWN1qOrNJtWuAsxA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Il y a des p\u00e9riodes de l&rsquo;ann\u00e9e plus prolifiques que d&rsquo;autres pour les publicit\u00e9s. Tenez, au moment des f\u00eates de No\u00ebl par exemple, certaines campagnes sont tr\u00e8s attendues et pas qu&rsquo;en France mais dans le monde entier ! Direction le Qu\u00e9bec o\u00f9 la cha\u00eene de supermarch\u00e9s qu\u00e9b\u00e9coise IGA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2791,1484,1073,2790,1076,2789],"class_list":["post-7955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-buche","tag-castor","tag-iga","tag-la-guignolee","tag-sid-lee","tag-tonic-dna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La B\u00fbche de Mr Castor - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/12\/12\/la-buche-de-mr-castor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La B\u00fbche de Mr Castor - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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