{"id":7933,"date":"2023-12-08T06:16:49","date_gmt":"2023-12-08T05:16:49","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7933"},"modified":"2023-12-08T06:16:49","modified_gmt":"2023-12-08T05:16:49","slug":"noel-avant-noel","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/12\/08\/noel-avant-noel\/","title":{"rendered":"No\u00ebl avant No\u00ebl"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! ALDI (comme un tr\u00e8s grand nombre de marques) se pr\u00e9pare \u00e0 \u00e9gayer les f\u00eates de fin d\u2019ann\u00e9e avec sa nouvelle campagne publicitaire intitul\u00e9e \u00ab No\u00ebl avant No\u00ebl \u00bb, diffus\u00e9e depuis dimanche dernier. Cette ann\u00e9e, la marque mise sur le th\u00e8me des contes pour c\u00e9l\u00e9brer la magie des f\u00eates en compagnie d\u2019un P\u00e8re No\u00ebl l\u00e9g\u00e8rement en avance sur son calendrier de livraisons de cadeaux. Le plus beau cadeau de ce spot est son storytelling&#8230;Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-7933-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/8d03cf44-6983-65c6-9665-0ca4960cfab0.mp3?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/8d03cf44-6983-65c6-9665-0ca4960cfab0.mp3\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/8d03cf44-6983-65c6-9665-0ca4960cfab0.mp3<\/a><\/audio>\n<p>Dans ce spot de 80 secondes con\u00e7u par TBWA\\Paris, le P\u00e8re No\u00ebl d\u00e9cide de prendre un peu d\u2019avance pour profiter du R\u00e9veillon, cuisiner pour ses proches en choisissant des produits ALDI afin de pr\u00e9parer son festin de No\u00ebl.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7934 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-2-1024x582.png\" alt=\"\" width=\"1024\" height=\"582\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-2-1024x582.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-2-980x557.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/1-2-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7935 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-2-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-2-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-2-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/2-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cette campagne 360\u00b0 affirme que les produits du distributeur allemand sont incontournables, m\u00eame pour une telle occasion et m\u00eame pour le P\u00e8re No\u00ebl, et vise \u00e0 renforcer la consid\u00e9ration de la marque parmi les consommateurs pour leurs achats de No\u00ebl tout en pr\u00e9servant leur budget\u2026 l\u2019un des arguments les plus utilis\u00e9s de ces derniers temps, et aussi celui qui int\u00e9resse le plus le public en cette p\u00e9riode de f\u00eates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7936 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-2-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-2-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-2-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/3-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7937 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-2-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-2-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-2-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/12\/4-2-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne est diffus\u00e9e sur les grandes cha\u00eenes de t\u00e9l\u00e9vision nationales, ainsi que sur divers autres canaux tels que la VOL (video on demand), le digital, la presse, et pour la premi\u00e8re fois au cin\u00e9ma. MOGUL, du groupe TBWA, accompagne \u00e9galement la d\u00e9clinaison de la campagne sur les r\u00e9seaux sociaux avec un contenu incarn\u00e9 par le P\u00e8re No\u00ebl.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LlnurxoeLBY?si=ylhrSwJ9SgjHUHm_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! ALDI (comme un tr\u00e8s grand nombre de marques) se pr\u00e9pare \u00e0 \u00e9gayer les f\u00eates de fin d\u2019ann\u00e9e avec sa nouvelle campagne publicitaire intitul\u00e9e \u00ab No\u00ebl avant No\u00ebl \u00bb, diffus\u00e9e depuis dimanche dernier. Cette ann\u00e9e, la marque mise sur le th\u00e8me des contes pour c\u00e9l\u00e9brer la magie des f\u00eates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2584,1904,2786,1929,387,1193],"class_list":["post-7933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-aldi","tag-fetes","tag-mogul","tag-pere-noel","tag-storytelling","tag-tbwaparis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No\u00ebl avant No\u00ebl - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/12\/08\/noel-avant-noel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No\u00ebl avant No\u00ebl - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! ALDI (comme un tr\u00e8s grand nombre de marques) se pr\u00e9pare \u00e0 \u00e9gayer les f\u00eates de fin d\u2019ann\u00e9e avec sa nouvelle campagne publicitaire intitul\u00e9e \u00ab No\u00ebl avant No\u00ebl \u00bb, diffus\u00e9e depuis dimanche dernier. 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