{"id":7874,"date":"2023-11-21T17:58:39","date_gmt":"2023-11-21T16:58:39","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7874"},"modified":"2023-11-21T17:58:39","modified_gmt":"2023-11-21T16:58:39","slug":"be-normal","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/11\/21\/be-normal\/","title":{"rendered":"Be Normal"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! Question du jour : comment faire pour cr\u00e9er une campagne \u00ab\u00a0simple\u00a0\u00bb, efficace et \u00ab\u00a0vraie\u00a0\u00bb et qui puisse parler \u00e0 tout le monde ? C\u00e9lio a la r\u00e9ponse et vous avez certainement du la voir ces derniers jours&#8230;.Non ? Pas grave&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-7874-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/356577525-22050-1-ecf48774e0ce7.m4a?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/356577525-22050-1-ecf48774e0ce7.m4a\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/356577525-22050-1-ecf48774e0ce7.m4a<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Pour mettre en lumi\u00e8re ses collections et surtout le fait qu\u2019elles s\u2019adressent \u00e0 tout le monde, Celio a tout hack\u00e9 Google Street View pour illustrer les vrais hommes qui portent ses v\u00eatements. Pas de mannequins mais des vrais gens !<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7875 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-1-1024x768.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-1-980x735.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7876 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-2-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-2-1024x768.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-2-980x735.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-2-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">R\u00e9alis\u00e9e en collaboration avec l\u2019agence Buzzman, l\u2019op\u00e9ration joue sur l\u2019ordinaire et l\u2019authenticit\u00e9 en misant sur des captures d\u2019\u00e9cran de diverses rues de France \u00e0 l\u2019aide de l\u2019application d\u00e9velopp\u00e9e par Google. <\/span><span style=\"color: #000000;\">Surfant sur les pr\u00e9occupations et tendances actuelles, Celio a mis un point d\u2019honneur \u00e0 repr\u00e9senter tous les Hommes et surtout, l\u2019accessibilit\u00e9 et le confort de ses pi\u00e8ces qui semblent tous les avoir conquis.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7877 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-3-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-3-1024x768.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-3-980x735.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-3-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7878 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-4-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-4-1024x768.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-4-980x735.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/celio-google-street-view-4-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Et la campagne marketing le prouve tr\u00e8s bien en montrant des hommes normaux marchant dans des petites villes, attendant le bus pour se rendre au lyc\u00e9e, sur une trottinette pour aller au travail ou promenant simplement son chien.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/z-tvztI17bo?si=wKCpJciZCzxDvjJP\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Question du jour : comment faire pour cr\u00e9er une campagne \u00ab\u00a0simple\u00a0\u00bb, efficace et \u00ab\u00a0vraie\u00a0\u00bb et qui puisse parler \u00e0 tout le monde ? C\u00e9lio a la r\u00e9ponse et vous avez certainement du la voir ces derniers jours&#8230;.Non ? Pas grave&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1174,1820,2769,850,2770],"class_list":["post-7874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-buzzman","tag-celio","tag-google-street-view","tag-normal","tag-vetements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be Normal - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/11\/21\/be-normal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be Normal - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Question du jour : comment faire pour cr\u00e9er une campagne \u00ab\u00a0simple\u00a0\u00bb, efficace et \u00ab\u00a0vraie\u00a0\u00bb et qui puisse parler \u00e0 tout le monde ? C\u00e9lio a la r\u00e9ponse et vous avez certainement du la voir ces derniers jours&#8230;.Non ? 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