{"id":7864,"date":"2023-11-20T06:26:19","date_gmt":"2023-11-20T05:26:19","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7864"},"modified":"2023-11-20T06:26:19","modified_gmt":"2023-11-20T05:26:19","slug":"joy-ride","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/11\/20\/joy-ride\/","title":{"rendered":"Joy Ride"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital !\u00a0 Pour sa campagne annuelle de Noe\u0308l, Amazon nous prouve qu&rsquo;il n&rsquo;y a pas d&rsquo;\u00e2ge pour s&rsquo;amuser, que l&rsquo;\u00e2ge c&rsquo;est dans la t\u00eate et que les f\u00eates de fin d&rsquo;ann\u00e9e sont encore plus belles lorsqu&rsquo;elles sont partag\u00e9es avec ceux que l&rsquo;on aime. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-7864-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/356354622-22050-1-4c5df8a7723be.m4a?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/356354622-22050-1-4c5df8a7723be.m4a\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/356354622-22050-1-4c5df8a7723be.m4a<\/a><\/audio>\n<p><span style=\"color: #000000;\">Soixante secondes, c&rsquo;est la dur\u00e9e du spot intitul\u00e9 \u00ab\u00a0Joy Ride\u00a0\u00bb et qui d\u00e9peint trois vieilles amies qui revivent un moment de leur jeunesse : d\u00e9valer une colline en luge. Celui-ci reprend la chanson \u00ab\u00a0In My Life\u00a0\u00bb des Beatles.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7865 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-5-1024x514.png\" alt=\"\" width=\"1024\" height=\"514\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-5-1024x514.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-5-980x492.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-5-480x241.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7866 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-5-1024x509.png\" alt=\"\" width=\"1024\" height=\"509\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-5-1024x509.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-5-980x487.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-5-480x239.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">L&rsquo;interpre\u0301tation, cre\u0301e\u0301e exclusivement pour cette campagne, est le fruit d&rsquo;une collaboration avec un orchestre de 40 musiciens et un vieux piano droit. Produite par l&rsquo;e\u0301quipe cre\u0301ative interne d&rsquo;Amazon, la socie\u0301te\u0301 de production Hungry Man, et dirige\u0301e par le re\u0301alisateur Wayne McClammy, cette campagne est diffuse\u0301e dans toute la France jusqu&rsquo;a\u0300 la fin du mois de de\u0301cembre en TV, vide\u0301o a\u0300 la demande, en ligne et sur les re\u0301seaux sociaux, y compris via des activations comple\u0301mentaires avec des cre\u0301ateurs sur TikTok notamment.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7867 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/3-5-1024x513.png\" alt=\"\" width=\"1024\" height=\"513\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/3-5-1024x513.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/3-5-980x491.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/3-5-480x241.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7868 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-3-1024x423.png\" alt=\"\" width=\"1024\" height=\"423\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-3-1024x423.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-3-980x405.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-3-480x198.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La campagne sera \u00e9galement diffuse\u0301e en Ame\u0301rique du Nord, en Europe et dans sept autres pays dans le monde. Amazon diffusera trois autres publicite\u0301s dans le cadre de la campagne \u00ab\u00a0La joie de partager\u00a0\u00bb a\u0300 l\u2019occasion de pe\u0301riodes telles que la semaine du Black Friday, le Cyber Monday et les offres de dernie\u0300re minute propose\u0301es tout au long des mois de novembre et de de\u0301cembre.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/k5dvmez4sA4?si=2NeE8k0Y-KYkXMY3\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital !\u00a0 Pour sa campagne annuelle de Noe\u0308l, Amazon nous prouve qu&rsquo;il n&rsquo;y a pas d&rsquo;\u00e2ge pour s&rsquo;amuser, que l&rsquo;\u00e2ge c&rsquo;est dans la t\u00eate et que les f\u00eates de fin d&rsquo;ann\u00e9e sont encore plus belles lorsqu&rsquo;elles sont partag\u00e9es avec ceux que l&rsquo;on aime. Venez, je vais tout vous expliquer, allez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1431,1964,2768,2767,390,2766],"class_list":["post-7864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-amazon","tag-black-friday","tag-cyber-monday","tag-joy-ride","tag-noel","tag-wayne-mcclammy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joy Ride - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/11\/20\/joy-ride\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joy Ride - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital !\u00a0 Pour sa campagne annuelle de Noe\u0308l, Amazon nous prouve qu&rsquo;il n&rsquo;y a pas d&rsquo;\u00e2ge pour s&rsquo;amuser, que l&rsquo;\u00e2ge c&rsquo;est dans la t\u00eate et que les f\u00eates de fin d&rsquo;ann\u00e9e sont encore plus belles lorsqu&rsquo;elles sont partag\u00e9es avec ceux que l&rsquo;on aime. 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