{"id":7842,"date":"2023-11-12T12:15:06","date_gmt":"2023-11-12T11:15:06","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7842"},"modified":"2023-11-12T12:15:06","modified_gmt":"2023-11-12T11:15:06","slug":"les-papillons","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/11\/12\/les-papillons\/","title":{"rendered":"Les Papillons"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien le bonjour le monde digital ! On est bien le dimanche n&rsquo;est-ce pas ? On reste sous la couette \u00e0 regarder la TV, les plus courageux vont se balader en for\u00eat voir m\u00eame sortent pour faire 30 kms en v\u00e9lo&#8230;.et oui \u00e7a sert \u00e0 cela le dimanche&#8230;.et avant le dimanche, il y a eu le samedi et avant cela le vendredi. Justement vendredi dernier &#8211; le 9 Novembre &#8211; c&rsquo;\u00e9tait la Journ\u00e9e nationale de lutte contre le harc\u00e8lement scolaire&#8230;.parfois certaines marques savent faire passer des messages. C&rsquo;est le cas de Burger King&#8230;Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-7842-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/355204552-22050-1-8ac781181dca7.m4a?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/355204552-22050-1-8ac781181dca7.m4a\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/355204552-22050-1-8ac781181dca7.m4a<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"color: #000000;\">Vendredi dernier, la cha\u00eene de restauration rapide Burger King a d\u00e9cid\u00e9 de nous d\u00e9livrer une campagne de sensibilisation touchante et \u00e9ducative. Ce n&rsquo;est pas la premi\u00e8re fois que \u00ab\u00a0BK\u00a0\u00bb communique sur cette journ\u00e9e mais bel et bien p<\/span><span style=\"color: #000000;\">our la troisi\u00e8me ann\u00e9e cons\u00e9cutive, Burger King France s\u2019est rapproch\u00e9 de l\u2019association Les Papillons qui lutte contre toutes les formes de maltraitance faites aux enfants et sensibiliser le public \u00e0 ce fl\u00e9au qui touche actuellement un enfant sur 10 en France.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7844 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-3-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-3-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-3-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/2-3-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">L\u2019agence Buzzman est de la partie et c&rsquo;est comme cela que l\u2019enseigne de fast-food n\u2019a pas h\u00e9sit\u00e9 \u00e0 d\u00e9tourner sa propre identit\u00e9 et m\u00eame le mobilier de son restaurant. Pour appuyer sa d\u00e9marche et marquer les esprits, elle a ainsi commenc\u00e9 par dissimuler en gris la derni\u00e8re lettre de son logo. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7843 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-3-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-3-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-3-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/1-3-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Choix global qui s\u2019est \u00e9galement op\u00e9r\u00e9 dans ses restaurants o\u00f9 une table sur dix a \u00e9t\u00e9 peinte en gris jusqu\u2019aux bornes de commandes, couronnes, sacs de livraisons ou encore sachets de frites. La raison ? Un objet en gris sur 10 \u00e7a se remarque, mais un enfant victime de harc\u00e8lement beaucoup moins.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7846 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-1-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-1-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-1-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/4-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7847 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/5-1024x581.png\" alt=\"\" width=\"1024\" height=\"581\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/5-1024x581.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/5-980x556.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/11\/5-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">De plus, Burger King s\u2019est \u00e9galement engag\u00e9 \u00e0 reverser l\u2019int\u00e9gralit\u00e9 des b\u00e9n\u00e9fices des menus King Junior vendus ce 9 novembre au profit de l\u2019association. <\/span><span style=\"color: #000000;\">Une op\u00e9ration innovante et visuelle \u00e0 laquelle personne ne sera indiff\u00e9rent \u00e0 propos d\u2019un sujet qui ne peut plus \u00eatre ignor\u00e9. Burger King a ainsi d\u00e9montr\u00e9 son envie d\u2019utiliser son aura et son image de marque pour interpeller et agir collectivement pour une cause noble.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PRlgRgkGgzM?si=M-10O1aOCHd3CsML\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! On est bien le dimanche n&rsquo;est-ce pas ? On reste sous la couette \u00e0 regarder la TV, les plus courageux vont se balader en for\u00eat voir m\u00eame sortent pour faire 30 kms en v\u00e9lo&#8230;.et oui \u00e7a sert \u00e0 cela le dimanche&#8230;.et avant le dimanche, il y a eu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[94,1174,2762,2761],"class_list":["post-7842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-burger-king","tag-buzzman","tag-gris","tag-harcelement-scolaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Papillons - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/11\/12\/les-papillons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Papillons - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! On est bien le dimanche n&rsquo;est-ce pas ? 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