{"id":769,"date":"2019-09-05T06:27:09","date_gmt":"2019-09-05T04:27:09","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=769"},"modified":"2019-09-05T06:27:09","modified_gmt":"2019-09-05T04:27:09","slug":"vieille-branche","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/09\/05\/vieille-branche\/","title":{"rendered":"Vieille branche"},"content":{"rendered":"

Bien le bonjour le monde digital ! Question : comment se faire remarquer lorsque l’on est opticien et que l’on veut s’offrir une belle communication dans le concept et dans le temps ? Que l’on veut en plus instruire les gens et que l’on veut en plus avoir une image sympa et rigolote ? Ne vous cassez pas la t\u00eate voici la r\u00e9ponse : se faire refaire la fa\u00e7ade (mesdames je parle travaux pas maquillage bien \u00e9videmment)<\/p>\n

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Opto-R\u00e9seau est une cha\u00eene de magasins de lunettes au Canada, r\u00e9pandue sur une grande partie du pays. Afin de mieux communiquer, ils ont fait appel \u00e0 l\u2019agence K72 Montr\u00e9al qui a eu cette id\u00e9e de g\u00e9nie : transformer des fa\u00e7ades\u2026 en visages \u00e0 lunettes. Cet amusant gimmick joue avec la tendance de la par\u00e9idolie<\/em> : autrement dit, l\u2019art de voir des visages partout ! Ici, bien s\u00fbr, des fa\u00e7ades de b\u00e2timents donc. Il suffit juste d\u2019une paire de lunettes pos\u00e9e sur deux fen\u00eatres, et hop ! L\u2019illusion est efficace. On parle souvent de pollution visuelle pour la publicit\u00e9..la preuve que ce n’est pas tout le temps le cas \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien le bonjour le monde digital ! Question : comment se faire remarquer lorsque l’on est opticien et que l’on veut s’offrir une belle communication dans le concept et dans le temps ? Que l’on veut en plus instruire les gens et que l’on veut en plus avoir une image sympa et rigolote ? Ne […]<\/p>\n","protected":false},"author":1,"featured_media":770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[282,284,283,281,285],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-facade","tag-lunettes","tag-opticien","tag-opto-reseau","tag-visage"],"yoast_head":"\nVieille branche - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/09\/05\/vieille-branche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vieille branche - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Question : comment se faire remarquer lorsque l’on est opticien et que l’on veut s’offrir une belle communication dans le concept et dans le temps ? Que l’on veut en plus instruire les gens et que l’on veut en plus avoir une image sympa et rigolote ? 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