{"id":7327,"date":"2023-06-22T05:56:12","date_gmt":"2023-06-22T03:56:12","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7327"},"modified":"2023-06-22T05:57:26","modified_gmt":"2023-06-22T03:57:26","slug":"la-fin-de-lhistoire","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/06\/22\/la-fin-de-lhistoire\/","title":{"rendered":"La fin de l&rsquo;histoire"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! la SPA est de retour avec Havas Play pour nous sensibiliser \u00e0 l&rsquo;abandon des animaux en ce d\u00e9but d&rsquo;\u00e9t\u00e9 &#8211; saison traditionnellement marque\u0301e par une forte croissance des abandons &#8211; quand les propri\u00e9taires partent en vacances. A la question \u00ab\u00a0comment faire passer un message de sensibilisation avec une forme qui va retenir l&rsquo;attention ?\u00a0\u00bb&#8230;sur ce dossier, on est pas mal&#8230;Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E87--La-fin-de-lhistoire-e261pfk\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">La SPA a mis\u00e9 sur l\u2019humour et l\u2019absurde &#8211; regardez bien jusqu&rsquo;\u00e0 la fin &#8211; le tout dans un film produit par Wanda et re\u0301alise\u0301 par Je\u0301re\u0301mie Galan &#8211; connu pour avoir co-re\u0301alise\u0301 La Flamme sur Canal+.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7328 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-5-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-5-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-5-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7329 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-4-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-4-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-4-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-4-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7330 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-4-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-4-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-4-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-4-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne se de\u0301cline avec un film long diffuse\u0301 en digital et au cine\u0301ma depuis hier jusqu&rsquo;au 4 juillet&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7334 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/5-2-1024x582.png\" alt=\"\" width=\"1024\" height=\"582\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/5-2-1024x582.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/5-2-980x557.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/5-2-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7335 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/6-1-1024x570.png\" alt=\"\" width=\"1024\" height=\"570\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/6-1-1024x570.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/6-1-980x545.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/6-1-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">et 3 versions de 30 secondes diffuse\u0301es en TV du 10 au 30 juillet &#8211; un volet affichage et presse compl\u00e8te le dispositif. Je ne sais pas ce que vous en pensez mais j&rsquo;ai l&rsquo;impression que la SPA a tent\u00e9 beaucoup de choses diff\u00e9rentes, beaucoup de versions diff\u00e9rentes pour faire passer son message au fil des ann\u00e9es pour faire comprendre qu&rsquo;adopter un animal de compagnie cela ne se fait pas sur un coup de t\u00eate et que c&rsquo;est une action bien r\u00e9fl\u00e9chie car on parle de la vie d&rsquo;un \u00eatre humain&#8230;.en esp\u00e9rant qu&rsquo;avec cette nouvelle campagne&#8230;le message passe&#8230;il faut y croire et ne pas abandonner&#8230;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ERpG8xIs-XE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! la SPA est de retour avec Havas Play pour nous sensibiliser \u00e0 l&rsquo;abandon des animaux en ce d\u00e9but d&rsquo;\u00e9t\u00e9 &#8211; saison traditionnellement marque\u0301e par une forte croissance des abandons &#8211; quand les propri\u00e9taires partent en vacances. A la question \u00ab\u00a0comment faire passer un message de sensibilisation avec une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2658,209,2317,2659,2316,1888],"class_list":["post-7327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-abandons","tag-animaux","tag-havas-play","tag-jeremie-galan","tag-spa","tag-wanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fin de l&#039;histoire - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/06\/22\/la-fin-de-lhistoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin de l&#039;histoire - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! la SPA est de retour avec Havas Play pour nous sensibiliser \u00e0 l&rsquo;abandon des animaux en ce d\u00e9but d&rsquo;\u00e9t\u00e9 &#8211; saison traditionnellement marque\u0301e par une forte croissance des abandons &#8211; quand les propri\u00e9taires partent en vacances. 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