{"id":7278,"date":"2023-06-07T06:34:38","date_gmt":"2023-06-07T04:34:38","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7278"},"modified":"2023-06-07T06:34:38","modified_gmt":"2023-06-07T04:34:38","slug":"il-arrive","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/06\/07\/il-arrive\/","title":{"rendered":"Il arrive&#8230;."},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Autant \u00eatre cash tout de suite, il y a quelques ann\u00e9es, quand on regardait une publicit\u00e9 pour Lidl, on souriait, se moquait m\u00eame quelque fois. Et puis, au fur et \u00e0 mesure, les offres se sont \u00e9toff\u00e9es, les publicit\u00e9s sont devenues de plus plus en pro pour qu&rsquo;\u00e0 la fin, on se dise \u00ab\u00a0cool cette pub.\u00a0\u00bb&#8230;c&rsquo;est un peu l&rsquo;id\u00e9e de celle que je vous pr\u00e9sente aujourd&rsquo;hui&#8230; Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E82--Il-arrive-e25c54n\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Dans le cadre de l&rsquo;accompagnement de son nouveau site e-commerce en France, Lidl a d\u00e9ploy\u00e9 un dispositif de communication \u00e9v\u00e8nementiel et 360. Sa campagne multicanale, pens\u00e9e aux c\u00f4t\u00e9s de l&rsquo;agence Marcel, offre une exp\u00e9rience \u00e0 travers un dispositif street-marketing et une d\u00e9clinaison de supports en t\u00e9l\u00e9vision, radio, presse, digital, en affichages urbains et supermarch\u00e9s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7279 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-1-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-1-1024x572.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-1-980x547.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/1-1-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7281 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-1-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-1-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-1-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/3-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Quatre villes sont impliqu\u00e9es \u00e0 savoir Paris, Nantes, Bordeaux et Marseille. Les spots audios sont quant \u00e0 eux diffus\u00e9s depuis le 3 juin, tandis que 2 films publicitaires produits par Prodigious (Mathias Pardo \u00e0 la r\u00e9alisation) sont diffus\u00e9s en TV et au cin\u00e9ma depuis le 4 jusqu&rsquo;au 18 juin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7280 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-1-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-1-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-1-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/06\/2-1-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Sur les \u00e9crans digitaux urbains, trampoline, jacuzzi et transat seront mis en lumi\u00e8re du 12 juin au 1er juillet pour valoriser des produits exclusivement vendus en ligne. Un plan m\u00e9dia digital renforcera la pr\u00e9sence de Lidl.fr sur de grands sites comme sur les r\u00e9seaux sociaux. Enfin, des informations et des offres exclusives seront relay\u00e9es sur Lidl +, l\u2019application de fid\u00e9lisation de l\u2019enseigne.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_W7Ld0yVgVw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Autant \u00eatre cash tout de suite, il y a quelques ann\u00e9es, quand on regardait une publicit\u00e9 pour Lidl, on souriait, se moquait m\u00eame quelque fois. Et puis, au fur et \u00e0 mesure, les offres se sont \u00e9toff\u00e9es, les publicit\u00e9s sont devenues de plus plus en pro pour qu&rsquo;\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[219,2065,2647,2637],"class_list":["post-7278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-agence-marcel","tag-lidl","tag-lidl-fr","tag-prodigious"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il arrive.... - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/06\/07\/il-arrive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il arrive.... - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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