{"id":7242,"date":"2023-05-25T08:46:30","date_gmt":"2023-05-25T06:46:30","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7242"},"modified":"2023-05-25T08:46:30","modified_gmt":"2023-05-25T06:46:30","slug":"order-that-scene","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/05\/25\/order-that-scene\/","title":{"rendered":"Order that scene"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Parlons peu, parlons bien :\u00a0vous est-il d\u00e9j\u00e0 arriv\u00e9 de voir une s\u00e9rie ou un film et de faire un arr\u00eat sur image au moment o\u00f9 la cam\u00e9ra fait un gros plan sur le plat qu\u2019est sur le point de d\u00e9guster un personnage? McDonald\u2019s a trouv\u00e9 une solution en collaboration avec TBWA\\Neboko et TBWA\\X, deux agences bas\u00e9es \u00e0 Amsterdam. Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E79--Order-that-scene-e24lfmr\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Le g\u00e9ant du fast-food a pens\u00e9 \u00e0 tout : une campagne d\u2019affichage, \u00e0 retrouver dans les rues d\u2019Amsterdam et sur les r\u00e9seaux de McDonald\u2019s, guidant les consommateurs dans la bonne direction. \u00c0 travers un print minimaliste, les agence mettent en avant une s\u00e9rie ou un film, ainsi que le timecode auquel appara\u00eet dans celui-ci l\u2019un des nombreux produits McDo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7244 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-6-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-6-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-6-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-6-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7247 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/5-1-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/5-1-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/5-1-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/5-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Elles y pr\u00e9cisent \u00e9galement l\u2019existence du service\u00a0Order that scene, qui permet de le scanner et le commander imm\u00e9diatement \u00e0 travers l\u2019application McDonald\u2019s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7245 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-6-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-6-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-6-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-6-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7246 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-5-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-5-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-5-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">De quoi satisfaire les victimes d\u2019app\u00e9tit de binge watching !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vRfQ5p4Ad34\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Parlons peu, parlons bien :\u00a0vous est-il d\u00e9j\u00e0 arriv\u00e9 de voir une s\u00e9rie ou un film et de faire un arr\u00eat sur image au moment o\u00f9 la cam\u00e9ra fait un gros plan sur le plat qu\u2019est sur le point de d\u00e9guster un personnage? McDonald\u2019s a trouv\u00e9 une solution en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[525,119,1926,2638],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-film","tag-mcdonalds","tag-serie","tag-tbwaneboko-et-tbwax"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Order that scene - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/05\/25\/order-that-scene\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Order that scene - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Parlons peu, parlons bien :\u00a0vous est-il d\u00e9j\u00e0 arriv\u00e9 de voir une s\u00e9rie ou un film et de faire un arr\u00eat sur image au moment o\u00f9 la cam\u00e9ra fait un gros plan sur le plat qu\u2019est sur le point de d\u00e9guster un personnage? 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