{"id":7215,"date":"2023-05-17T08:14:09","date_gmt":"2023-05-17T06:14:09","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7215"},"modified":"2023-05-17T08:14:09","modified_gmt":"2023-05-17T06:14:09","slug":"le-combat-de-cinthia","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/05\/17\/le-combat-de-cinthia\/","title":{"rendered":"Le combat de Cinthia"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Saviez-vous que depuis plusieurs ann\u00e9es, la marque de produits d\u2019hygi\u00e8ne Dove a \u00e0 c\u0153ur de pr\u00f4ner la beaut\u00e9 naturelle et inciter les femmes \u00e0 prendre confiance en elle. Bien \u00e9videmment sa derni\u00e8re campagne ne d\u00e9roge pas \u00e0 la r\u00e8gle et s\u2019adresse \u00e0 un plus jeune public en s\u2019immis\u00e7ant dans l\u2019univers des jeux vid\u00e9o. Je sens que cela va vous plaire&#8230;Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E76--Le-combat-de-Cinthia-e246se4\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Dove s\u2019est associ\u00e9e au moteur de jeu vid\u00e9o Unreal Engine d\u2019Epic Games et \u00e0 l\u2019association Women in Games pour lutter contre les st\u00e9r\u00e9otypes de beaut\u00e9 dans les jeux vid\u00e9o et surtout, l\u2019hypersexualisation des avatars.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7216 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/1-3-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/1-3-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/1-3-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/1-3-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cette nouvelle op\u00e9ration marketing s\u2019inscrit ainsi dans la continuit\u00e9 de la campagne Real Virtual Beauty engag\u00e9e par Dove l\u2019ann\u00e9e pass\u00e9e. Et pour cause, une nouvelle \u00e9tude r\u00e9cemment men\u00e9e par Dove a mis en \u00e9vidence que 60% des filles et 62% des femmes se sentent mal repr\u00e9sent\u00e9es dans les jeux vid\u00e9o tandis que 74% souhaiteraient davantage que les personnages soient plus inclusifs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7217 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-3-1024x580.png\" alt=\"\" width=\"1024\" height=\"580\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-3-1024x580.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-3-980x555.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/2-3-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour sa derni\u00e8re publicit\u00e9, la marque appartenant au groupe Unilever a alors souhait\u00e9 mettre en lumi\u00e8re une guerri\u00e8re qui est en r\u00e9alit\u00e9, la protagoniste d\u2019un jeu vid\u00e9o. On l\u2019observe notamment se d\u00e9barrasser de son costume et de son maquillage apr\u00e8s que le niveau ait \u00e9t\u00e9 accompli\u2026 et d\u00e9cide finalement de ne plus le remettre lorsque le tournage du jeu reprend afin d\u2019\u00eatre v\u00e9ritablement elle-m\u00eame.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7218 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-3-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-3-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-3-980x549.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/3-3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7219 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-3-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-3-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-3-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/05\/4-3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le personnage est d\u2019ailleurs inspir\u00e9 de l\u2019histoire vraie de Cinthia Dalama qui est l\u2019une des quatre ambassadrices de la campagne et dont l\u2019avatar est t\u00e9l\u00e9chargeable gratuitement. Si les efforts se multiplient et prennent diff\u00e9rent aspects, il reste encore du chemin \u00e0 parcourir, en particulier dans l\u2019univers des jeux vid\u00e9o o\u00f9 les femmes ont tendance \u00e0 repr\u00e9senter des id\u00e9aux tr\u00e8s \u00e9loign\u00e9s de la r\u00e9alit\u00e9.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sbpLC5RA7FU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Saviez-vous que depuis plusieurs ann\u00e9es, la marque de produits d\u2019hygi\u00e8ne Dove a \u00e0 c\u0153ur de pr\u00f4ner la beaut\u00e9 naturelle et inciter les femmes \u00e0 prendre confiance en elle. Bien \u00e9videmment sa derni\u00e8re campagne ne d\u00e9roge pas \u00e0 la r\u00e8gle et s\u2019adresse \u00e0 un plus jeune public en s\u2019immis\u00e7ant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[2628,625,770,812,2629,2630],"class_list":["post-7215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-cinthia-dalama","tag-dove","tag-epic-games","tag-jeu-video","tag-unilever","tag-women-in-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le combat de Cinthia - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/05\/17\/le-combat-de-cinthia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le combat de Cinthia - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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