{"id":7074,"date":"2023-03-29T05:54:16","date_gmt":"2023-03-29T03:54:16","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7074"},"modified":"2023-03-29T05:54:16","modified_gmt":"2023-03-29T03:54:16","slug":"le-debrief","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/03\/29\/le-debrief\/","title":{"rendered":"Le D\u00e9brief"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital !\u00a0 La marque Pierre &amp; Vacances, accompagn\u00e9e de son agence Rosa Paris, lance une toute nouvelle campagne publicitaire TV intitul\u00e9e \u00ab Le D\u00e9brief \u00bb et s&rsquo;il y a bien une pub \u00ab\u00a0positive\u00a0\u00bb en ce moment c&rsquo;est bien elle&#8230;Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E62--Le-Dbrief-e21ao6o\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Cette campagne est le fruit d\u2019un travail de fond effectu\u00e9 depuis 2 ans sur le positionnement et l\u2019expression publicitaire de la marque. Sans perdre le ton humoristique des pr\u00e9c\u00e9dentes campagnes, ce nouveau film vise \u00e0 promouvoir les engagements de la marque pour des s\u00e9jours r\u00e9ussis, sans mauvaises surprises. Le message est clair : attendez-vous aux vacances que vous attendiez !<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7075 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-7-1024x511.png\" alt=\"\" width=\"1024\" height=\"511\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-7-1024x511.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-7-980x489.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-7-480x239.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7076 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-7-1024x515.png\" alt=\"\" width=\"1024\" height=\"515\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-7-1024x515.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-7-980x493.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-7-480x241.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le film met en sc\u00e8ne une conversation banale entre amis qui d\u00e9briefent leurs vacances. Mais cette conversation prend un tournant inattendu lorsque des expressions populaires d\u2019\u00e9tonnement sont d\u00e9tourn\u00e9es pour mettre en avant la simplicit\u00e9 des prestations de Pierre &amp; Vacances.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7077 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-6-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-6-1024x512.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-6-980x490.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-6-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7078 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-6-1024x508.png\" alt=\"\" width=\"1024\" height=\"508\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-6-1024x508.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-6-980x486.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-6-480x238.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ainsi, lorsque l\u2019on a exactement les vacances que l\u2019on attend, les vues deviennent \u00ab croyables \u00bb, les massages \u00ab d\u00e9cents \u00bb et les excursions \u00ab compl\u00e8tement r\u00e9elles \u00bb. La campagne \u00ab Le D\u00e9brief \u00bb est diffus\u00e9e en France depuis deux jours en format 15 et 30 secondes \u00e0 la t\u00e9l\u00e9vision, en digital d\u00e8s le 1er avril et au cin\u00e9ma \u00e0 partir du 12 avril en format 30 secondes<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5N9UQKoAu_w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital !\u00a0 La marque Pierre &amp; Vacances, accompagn\u00e9e de son agence Rosa Paris, lance une toute nouvelle campagne publicitaire TV intitul\u00e9e \u00ab Le D\u00e9brief \u00bb et s&rsquo;il y a bien une pub \u00ab\u00a0positive\u00a0\u00bb en ce moment c&rsquo;est bien elle&#8230;Venez, je vais tout vous expliquer allez : Com\u2019 with me ! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[885,1776,2580,1644],"class_list":["post-7074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-pierre-vacances","tag-rosa-paris","tag-sejours","tag-vacances"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le D\u00e9brief - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/03\/29\/le-debrief\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le D\u00e9brief - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital !\u00a0 La marque Pierre &amp; Vacances, accompagn\u00e9e de son agence Rosa Paris, lance une toute nouvelle campagne publicitaire TV intitul\u00e9e \u00ab Le D\u00e9brief \u00bb et s&rsquo;il y a bien une pub \u00ab\u00a0positive\u00a0\u00bb en ce moment c&rsquo;est bien elle&#8230;Venez, je vais tout vous expliquer allez : Com\u2019 with me ! 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