{"id":7064,"date":"2023-03-27T05:59:56","date_gmt":"2023-03-27T03:59:56","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=7064"},"modified":"2023-03-27T05:59:56","modified_gmt":"2023-03-27T03:59:56","slug":"turnyourback","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/03\/27\/turnyourback\/","title":{"rendered":"#TurnYourBack"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Depuis plusieurs ann\u00e9es d\u00e9j\u00e0, la marque de produits d\u2019hygi\u00e8ne Dove \u0153uvre en faveur de l\u2019inclusion gr\u00e2ce \u00e0 des campagnes tr\u00e8s positives et audacieuses comme cette op\u00e9ration intitul\u00e9e #TurnYourBack, dans laquelle elle d\u00e9nonce les filtres de beaut\u00e9 des r\u00e9seaux sociaux qui ont tendance \u00e0 alt\u00e9rer la propre vision que les femmes ont d\u2019elles-m\u00eames. Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E61--TurnYourBack-e216msa\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">En collaboration avec l\u2019agence Ogilvy, cette initiative a \u00e9t\u00e9 imagin\u00e9e en r\u00e9ponse au filtre \u201cBold Glamour\u00a0\u00bb qui est tr\u00e8s populaire sur le r\u00e9seau TikTok. S\u2019il n\u2019a l\u2019air que d\u2019un filtre au premier abord, ce dernier renforce les st\u00e9r\u00e9otypes de beaut\u00e9 contre lesquels lutte Dove et tend \u00e0 cr\u00e9er des complexes aupr\u00e8s d\u2019un tr\u00e8s jeune public.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7069 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/vignette.jpg\" alt=\"\" width=\"306\" height=\"310\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/vignette.jpg 306w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/vignette-296x300.jpg 296w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><\/p>\n<p style=\"text-align: justify;\">Et pour cause, 80% de jeunes adolescentes \u00e2g\u00e9es de 13 ans auraient d\u00e9j\u00e0 utilis\u00e9 un filtre ou une application de retouche photo d\u2019apr\u00e8s une \u00e9tude men\u00e9e par la marque appartenant au groupe Unilever. Ces statistiques vont m\u00eame plus loin puisque 48% de femmes qui retouchent r\u00e9guli\u00e8rement leurs photos auraient moins confiance en elles que les 28% qui ne le font pas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7071 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/doublette.jpg\" alt=\"\" width=\"448\" height=\"453\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/doublette.jpg 448w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/doublette-297x300.jpg 297w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<p style=\"text-align: justify;\">Le vice-pr\u00e9sident mondial des communications externes de Dove, Firdaous El Honsali, a justement tenu \u00e0 pr\u00e9ciser que la marque met un point d\u2019honneur \u00e0 n\u2019utiliser aucune alt\u00e9ration de la r\u00e9alit\u00e9 dans ses campagnes de publicit\u00e9 et tient absolument \u00e0 repr\u00e9senter la beaut\u00e9 au naturel pour rester authentique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7067 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4.jpg\" alt=\"\" width=\"221\" height=\"453\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4.jpg 221w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-146x300.jpg 146w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/><\/p>\n<p style=\"text-align: justify;\">L\u2019op\u00e9ration s\u2019accompagne \u00e9galement d\u2019outils d\u00e9velopp\u00e9s en partenariat avec Center for Appearance Research pour venir en aide aux parents d\u2019enfants utilisant ces plateformes sociales et les guider pour ouvrir la discussion autour de l\u2019acceptation de soi. Avec cette campagne, Dove frappe une nouvelle fois du poing sur la table et d\u00e9montre son envie de faire avancer les choses dans une \u00e8re r\u00e9gie par les m\u00e9dias sociaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Depuis plusieurs ann\u00e9es d\u00e9j\u00e0, la marque de produits d\u2019hygi\u00e8ne Dove \u0153uvre en faveur de l\u2019inclusion gr\u00e2ce \u00e0 des campagnes tr\u00e8s positives et audacieuses comme cette op\u00e9ration intitul\u00e9e #TurnYourBack, dans laquelle elle d\u00e9nonce les filtres de beaut\u00e9 des r\u00e9seaux sociaux qui ont tendance \u00e0 alt\u00e9rer la propre vision que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1341,2579,625,2577,2578],"class_list":["post-7064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-beaute","tag-center-for-appearance-research","tag-dove","tag-filtre","tag-realite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#TurnYourBack - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/03\/27\/turnyourback\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#TurnYourBack - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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