{"id":705,"date":"2019-07-04T06:21:33","date_gmt":"2019-07-04T04:21:33","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=705"},"modified":"2019-07-04T06:21:33","modified_gmt":"2019-07-04T04:21:33","slug":"nappe-moi-ca","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/","title":{"rendered":"Nappe-moi \u00e7a !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Hier soir avait lieu la 1\/2 finale Su\u00e8de-Pays Bas (No Spoiler). Justement, direction le pays des perdantes : la Su\u00e8de (oups).<\/p>\n<p style=\"text-align: justify;\">Au pays de Zlatan, McDonald\u2019s souhaite absolument faire partie du quotidien estival des habitants. Et pour cela, il a pr\u00e9vu de devenir le fournisseur num\u00e9ro 1 des pique-niques r\u00e9ussis. On est bien d&rsquo;accord qu&rsquo;il y a 2 camps : ceux pour qui l\u2019\u00e9t\u00e9 et les pique-niques signifient produits froids, l\u00e9gers, l\u00e9gumes de saison, et ceux pour qui le McDonald\u2019s n\u2019a pas d\u2019heure.<\/p>\n<p style=\"text-align: justify;\">Cette op\u00e9ration s\u2019adresse \u00e0 cette deuxi\u00e8me cat\u00e9gorie de personnes La cha\u00eene de fast-food a confectionn\u00e9 une serviette pour pique-niquer, sur laquelle est imprim\u00e9 un QR code. Apr\u00e8s l\u2019avoir scann\u00e9, il renvoie les utilisateurs vers les plateformes de livraison de repas, comme Uber Eats, et leur permet de se faire livrer un bon Big Mac \u2013 ou autre \u2013 exactement l\u00e0 o\u00f9 ils se situent.<\/p>\n<p style=\"text-align: justify;\">Sofie Lager, directrice du marketing chez McDonald\u2019s Su\u00e8de, a d\u00e9clar\u00e9:\u00a0\u00ab\u00a0Nous aimons surprendre nos clients avec de nouvelles solutions innovantes qui leur permettent de d\u00e9guster plus facilement nos plats. Nous connaissons d\u00e9j\u00e0 le succ\u00e8s de McDelivery depuis son lancement il y a environ un an et nous souhaitons maintenant offrir \u00e0 un maximum de personnes la possibilit\u00e9 de profiter d\u2019un Big Mac sans se d\u00e9placer d\u2019un pouce\u00a0\u00bb.<\/p>\n<p style=\"text-align: justify;\">Le bon c\u00f4t\u00e9, plus besoin de s\u2019encombrer d\u2019un sac rempli de nourriture, votre serviette et vos lunettes de soleil deviennent votre unique \u00e9quipement. Le mauvais, seuls quelques Su\u00e9dois ont pu profiter des couvertures en \u00e9dition limit\u00e9e, sous forme de jeu-concours sur les r\u00e9seaux sociaux. Les autres devront se contenter des applications traditionnelles.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_gkYDsa5JB4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Hier soir avait lieu la 1\/2 finale Su\u00e8de-Pays Bas (No Spoiler). Justement, direction le pays des perdantes : la Su\u00e8de (oups). Au pays de Zlatan, McDonald\u2019s souhaite absolument faire partie du quotidien estival des habitants. Et pour cela, il a pr\u00e9vu de devenir le fournisseur num\u00e9ro 1 des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[251,250,249,119,248],"class_list":["post-705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-burger","tag-fast-food","tag-geolocalisation","tag-mcdonalds","tag-uber-eats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nappe-moi \u00e7a ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nappe-moi \u00e7a ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Hier soir avait lieu la 1\/2 finale Su\u00e8de-Pays Bas (No Spoiler). Justement, direction le pays des perdantes : la Su\u00e8de (oups). Au pays de Zlatan, McDonald\u2019s souhaite absolument faire partie du quotidien estival des habitants. Et pour cela, il a pr\u00e9vu de devenir le fournisseur num\u00e9ro 1 des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-04T04:21:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/07\/fsdhjfsd.png\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"277\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"Nappe-moi \u00e7a !\",\"datePublished\":\"2019-07-04T04:21:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/\"},\"wordCount\":299,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/fsdhjfsd.png\",\"keywords\":[\"burger\",\"fast food\",\"geolocalisation\",\"McDonald's\",\"uber eats\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/\",\"name\":\"Nappe-moi \u00e7a ! - Alexandre Cenis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/fsdhjfsd.png\",\"datePublished\":\"2019-07-04T04:21:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/fsdhjfsd.png\",\"contentUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/fsdhjfsd.png\",\"width\":480,\"height\":277},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/07\\\/04\\\/nappe-moi-ca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alexandrecenis.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nappe-moi \u00e7a !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#website\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/\",\"name\":\"Alexandre Cenis\",\"description\":\"Intelligence Cr\u00e9ative\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alexandrecenis.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\",\"name\":\"admin8497\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g\",\"caption\":\"admin8497\"},\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/author\\\/admin8497\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nappe-moi \u00e7a ! - Alexandre Cenis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/","og_locale":"fr_FR","og_type":"article","og_title":"Nappe-moi \u00e7a ! - Alexandre Cenis","og_description":"Bien le bonjour le monde digital ! Hier soir avait lieu la 1\/2 finale Su\u00e8de-Pays Bas (No Spoiler). Justement, direction le pays des perdantes : la Su\u00e8de (oups). Au pays de Zlatan, McDonald\u2019s souhaite absolument faire partie du quotidien estival des habitants. Et pour cela, il a pr\u00e9vu de devenir le fournisseur num\u00e9ro 1 des [&hellip;]","og_url":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/","og_site_name":"Alexandre Cenis","article_published_time":"2019-07-04T04:21:33+00:00","og_image":[{"width":480,"height":277,"url":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/07\/fsdhjfsd.png","type":"image\/png"}],"author":"admin8497","twitter_card":"summary_large_image","twitter_creator":"@alexandrecenis","twitter_site":"@alexandrecenis","twitter_misc":{"\u00c9crit par":"admin8497","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/#article","isPartOf":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/"},"author":{"name":"admin8497","@id":"https:\/\/alexandrecenis.com\/#\/schema\/person\/cb034178deaf60a8602f9c700c5b1c83"},"headline":"Nappe-moi \u00e7a !","datePublished":"2019-07-04T04:21:33+00:00","mainEntityOfPage":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/"},"wordCount":299,"image":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/#primaryimage"},"thumbnailUrl":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/07\/fsdhjfsd.png","keywords":["burger","fast food","geolocalisation","McDonald's","uber eats"],"articleSection":["Marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/","url":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/","name":"Nappe-moi \u00e7a ! - Alexandre Cenis","isPartOf":{"@id":"https:\/\/alexandrecenis.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/#primaryimage"},"image":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/#primaryimage"},"thumbnailUrl":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/07\/fsdhjfsd.png","datePublished":"2019-07-04T04:21:33+00:00","author":{"@id":"https:\/\/alexandrecenis.com\/#\/schema\/person\/cb034178deaf60a8602f9c700c5b1c83"},"breadcrumb":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/#primaryimage","url":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/07\/fsdhjfsd.png","contentUrl":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/07\/fsdhjfsd.png","width":480,"height":277},{"@type":"BreadcrumbList","@id":"https:\/\/alexandrecenis.com\/index.php\/2019\/07\/04\/nappe-moi-ca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alexandrecenis.com\/"},{"@type":"ListItem","position":2,"name":"Nappe-moi \u00e7a !"}]},{"@type":"WebSite","@id":"https:\/\/alexandrecenis.com\/#website","url":"https:\/\/alexandrecenis.com\/","name":"Alexandre Cenis","description":"Intelligence Cr\u00e9ative","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alexandrecenis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/alexandrecenis.com\/#\/schema\/person\/cb034178deaf60a8602f9c700c5b1c83","name":"admin8497","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g","caption":"admin8497"},"url":"https:\/\/alexandrecenis.com\/index.php\/author\/admin8497\/"}]}},"_links":{"self":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/comments?post=705"}],"version-history":[{"count":2,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts\/705\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts\/705\/revisions\/708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/media\/710"}],"wp:attachment":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/media?parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/categories?post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/tags?post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}