{"id":6980,"date":"2023-03-07T07:50:48","date_gmt":"2023-03-07T06:50:48","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6980"},"modified":"2023-03-07T07:50:48","modified_gmt":"2023-03-07T06:50:48","slug":"tomorrow-is-yours","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/03\/07\/tomorrow-is-yours\/","title":{"rendered":"Tomorrow is Yours"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Vous le savez en marketing, en publicit\u00e9 et en communication, il existe ce que l&rsquo;on appelle les personas. La d\u00e9finition un peu barbare sera de vous dire qu&rsquo;un persona c&rsquo;est \u00ab\u00a0une personne fictive dot\u00e9e d&rsquo;attributs et de caract\u00e9ristiques sociales et psychologiques et qui repr\u00e9sente un groupe cible\u00a0\u00bb&#8230;bref, dis plus simplement : \u00e0 qui on s&rsquo;adresse en premier pour vendre son produit. Pour s\u2019adresser \u00e0 une nouvelle cible plus jeune et amatrice de sports en ext\u00e9rieur, la marque fran\u00e7aise Salomon a mont\u00e9 le curseur de la cr\u00e9ativit\u00e9 bien bien haut avec une nouvelle publicit\u00e9 visuellement saisissante. Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E54--Tomorrow-is-Yours-e2001cv\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">R\u00e9sum\u00e9 de l&rsquo;\u00e9pisode pr\u00e9c\u00e9dent : d\u00e9voil\u00e9e en septembre dernier, la campagne \u201cTomorrow is Yours\u201d imagin\u00e9e avec DDB Paris c&rsquo;est : un spot publicitaire de moins de 120 secondes avec de magnifiques prises de vues\u00a0 qui n\u2019ont pas manqu\u00e9 de faire r\u00e9agir la toile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6981 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-1024x580.png\" alt=\"\" width=\"1024\" height=\"580\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-1024x580.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-980x555.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/1-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6982 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Les univers sportifs se succ\u00e8dent avec fluidit\u00e9 et chaque d\u00e9tail a \u00e9t\u00e9 scrupuleusement \u00e9tudi\u00e9 ; l\u2019int\u00e9rieur d\u2019une chaussure devient une piste de ski, un simple bonhomme de feu pi\u00e9ton se met \u00e0 courir ou bien un chewing-gum coll\u00e9 sous la chaussure d\u2019une coureuse se transforme subitement en skieur extr\u00eame.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6984 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/4-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6983 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/03\/3-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour cela, l\u2019\u00e9quipementier bas\u00e9 \u00e0 Annecy (coucou les voisins) a fait appel \u00e0 10 athl\u00e8tes internationaux dont la snowboardeuse Tess Coady, les sp\u00e9cialistes de freeski Nico Vuignier et Alexi Godbout, les coureurs d\u2019ultra Courtney Dauwalter et Fran\u00e7ois D\u2019Haene ou encore la skieuse alpine Marta Bassino, pour ne citer que ces derniers. Installez-vous confortablement et pr\u00e9parez-vous \u00e0 partir direct \u00e0 la montagne apr\u00e8s avoir vu ce spot&#8230;..<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/t4DKenOzJdI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Vous le savez en marketing, en publicit\u00e9 et en communication, il existe ce que l&rsquo;on appelle les personas. La d\u00e9finition un peu barbare sera de vous dire qu&rsquo;un persona c&rsquo;est \u00ab\u00a0une personne fictive dot\u00e9e d&rsquo;attributs et de caract\u00e9ristiques sociales et psychologiques et qui repr\u00e9sente un groupe cible\u00a0\u00bb&#8230;bref, dis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2547,2549,146,2550,2551,2548,2545,2546,2544],"class_list":["post-6980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-alexi-godbout","tag-courtney-dauwalter","tag-ddb-paris","tag-francois-dhaene","tag-marta-bassino","tag-nico-vuignier","tag-salomon","tag-tess-coady","tag-tomorrow-is-yours"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tomorrow is Yours - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/03\/07\/tomorrow-is-yours\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tomorrow is Yours - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Vous le savez en marketing, en publicit\u00e9 et en communication, il existe ce que l&rsquo;on appelle les personas. 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