{"id":6819,"date":"2023-01-18T08:50:47","date_gmt":"2023-01-18T07:50:47","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6819"},"modified":"2023-01-18T08:50:47","modified_gmt":"2023-01-18T07:50:47","slug":"raise-your-arches","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2023\/01\/18\/raise-your-arches\/","title":{"rendered":"Raise Your Arches"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! La cha\u00eene de restauration rapide McDonald\u2019s a r\u00e9cemment d\u00e9voil\u00e9 une publicit\u00e9 originale qui sort totalement de l\u2019ordinaire en ne reprenant aucun de ses codes de communication habituels. Pour cela, l\u2019enseigne am\u00e9ricaine et l\u2019agence Leo Burnett, en partenariat avec le studio Moxie London, ont fait appel au r\u00e9alisateur britannique Edgar Wright \u00e0 qui l\u2019on doit notamment les films Shaun Of The Dead et Baby Driver. Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E42--Raise-Your-Arches-e1tl7uc\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">La r\u00e9cente campagne publicitaire intitul\u00e9e \u201cRaise Your Arches\u201d se d\u00e9roule dans un open space o\u00f9 deux coll\u00e8gues, lasses de devoir g\u00e9rer un \u00e9ni\u00e8me dossier, lancent le mouvement et d\u00e9cident de se rendre \u00e0 McDonald\u2019s pour leur pause sans jamais prononcer un mot. Elles entra\u00eenent avec elles tout le b\u00e2timent uniquement en levant leurs sourcils au rythme de la musique des ann\u00e9es 80, \u201cOh Yeah\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6820 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/1-4-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/1-4-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/1-4-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/1-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6821 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/2-4-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/2-4-1024x572.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/2-4-980x547.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/2-4-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6822 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/3-4-1024x579.png\" alt=\"\" width=\"1024\" height=\"579\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/3-4-1024x579.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/3-4-980x554.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/3-4-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Comme vous allez le comprendre, ce mouvement des sourcils insolite repr\u00e9sente bien \u00e9videmment les deux arches de l\u2019embl\u00e9matique logo jaune de McDonald\u2019s. Le plus \u00e9tonnant tout de m\u00eame est que la publicit\u00e9 ne pr\u00e9sente aucun aliment ni restaurant faisant \u00e9cho \u00e0 la cha\u00eene de fast-food et ne diffuse pas non plus son fameux jingle mais se contente uniquement de la phrase \u201cEnvie d\u2019un McDonald\u2019s ?\u201d \u00e0 la fin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6823 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/4-4-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/4-4-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/4-4-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6824 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/5-3-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/5-3-1024x573.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/5-3-980x549.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/5-3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6825 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/6-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/6-1024x578.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/6-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2023\/01\/6-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">D\u00e9voil\u00e9e il y a seulement trois jours, la publicit\u00e9 fait d\u00e9j\u00e0 sensation et cumule bient\u00f4t 3 millions de vues\u00a0sur Twitter. Beaucoup d\u2019internautes saluent l\u2019originalit\u00e9 de la campagne et la cr\u00e9ativit\u00e9 d\u2019Edgar Wright qui a su apporter un souffle d\u2019air frais pour proposer un nouvel axe de communication \u00e0 McDonald\u2019s.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/arlXqMg4FO4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! La cha\u00eene de restauration rapide McDonald\u2019s a r\u00e9cemment d\u00e9voil\u00e9 une publicit\u00e9 originale qui sort totalement de l\u2019ordinaire en ne reprenant aucun de ses codes de communication habituels. Pour cela, l\u2019enseigne am\u00e9ricaine et l\u2019agence Leo Burnett, en partenariat avec le studio Moxie London, ont fait appel au r\u00e9alisateur britannique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2490,119,2491,2492],"class_list":["post-6819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-leo-burnett","tag-mcdonalds","tag-oh-yeah","tag-sourcils"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raise Your Arches - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2023\/01\/18\/raise-your-arches\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raise Your Arches - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! La cha\u00eene de restauration rapide McDonald\u2019s a r\u00e9cemment d\u00e9voil\u00e9 une publicit\u00e9 originale qui sort totalement de l\u2019ordinaire en ne reprenant aucun de ses codes de communication habituels. 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