{"id":666,"date":"2019-06-24T06:00:36","date_gmt":"2019-06-24T04:00:36","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=666"},"modified":"2019-06-23T13:24:34","modified_gmt":"2019-06-23T11:24:34","slug":"le-beau-jeu","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/06\/24\/le-beau-jeu\/","title":{"rendered":"Le beau jeu"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! D\u00e9but 2019, \u00e0 l\u2019occasion du Tournoi des 6 nations, le brasseur irlandais a profit\u00e9 du mythique tournoi europ\u00e9en de rugby pour diffuser une campagne assez inattendue.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-667 size-large\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/e293933705-1024x512.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/e293933705-1024x512.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/e293933705-300x150.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/e293933705-768x384.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/e293933705-780x390.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/e293933705-1120x560.jpg 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\">Quelques mois plus tard, l\u2019op\u00e9ration refait surface lors des Cannes Lions, et s\u2019offre un Gold dans la cat\u00e9gorie Brand Experience &amp; Activation..imagin\u00e9e par l\u2019agence AMV BBDO London, l\u2019op\u00e9ration \u201cGuinness Clear\u201d a eu pour but de communiquer sur la consommation responsable de la bi\u00e8re.<\/p>\n<p style=\"text-align: justify;\">La marque incite les consommateurs \u00e0 surveiller leur d\u00e9bit de boisson, quitte \u00e0 boire de l\u2019eau. Mais qui peut annoncer fi\u00e8rement vouloir un demi d\u2019eau dans un pub en plein match de rugby ? Autant le dire, personne. \u00c0 moins que cette eau vous soit pr\u00e9sent\u00e9e dans un magnifique verre de Guinness\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-668 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/new-ad-for-guinness-clear-encourages-responsible-drinking.jpg\" alt=\"\" width=\"970\" height=\"485\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/new-ad-for-guinness-clear-encourages-responsible-drinking.jpg 970w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/new-ad-for-guinness-clear-encourages-responsible-drinking-300x150.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/new-ad-for-guinness-clear-encourages-responsible-drinking-768x384.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/new-ad-for-guinness-clear-encourages-responsible-drinking-780x390.jpg 780w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p style=\"text-align: justify;\">Le film reprend alors tous les clich\u00e9s traditionnels des publicit\u00e9s sur la bi\u00e8re : un gros plan sur un verre rempli \u00e0 raz bord, un ma\u00eetre brasseur qui contemple amoureusement sa cr\u00e9ation, ou encore une bande de copains en train de partager quelques pintes dans un bar. Et aussi \u00e9trange que cela puisse para\u00eetre, un verre d\u2019eau n\u2019a jamais eu l\u2019air aussi rafra\u00eechissant.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tJyzXCYtDDQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! D\u00e9but 2019, \u00e0 l\u2019occasion du Tournoi des 6 nations, le brasseur irlandais a profit\u00e9 du mythique tournoi europ\u00e9en de rugby pour diffuser une campagne assez inattendue. Quelques mois plus tard, l\u2019op\u00e9ration refait surface lors des Cannes Lions, et s\u2019offre un Gold dans la cat\u00e9gorie Brand Experience &amp; Activation..imagin\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,2],"tags":[222,221,223,224],"class_list":["post-666","post","type-post","status-publish","format-standard","hentry","category-marketing","category-publicite","tag-eau","tag-guiness","tag-less-is-more","tag-rugby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le beau jeu - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/06\/24\/le-beau-jeu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le beau jeu - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! D\u00e9but 2019, \u00e0 l\u2019occasion du Tournoi des 6 nations, le brasseur irlandais a profit\u00e9 du mythique tournoi europ\u00e9en de rugby pour diffuser une campagne assez inattendue. 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