{"id":6614,"date":"2022-11-01T10:50:44","date_gmt":"2022-11-01T09:50:44","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6614"},"modified":"2022-11-01T10:50:44","modified_gmt":"2022-11-01T09:50:44","slug":"to-go-as-far-as-you-can","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/11\/01\/to-go-as-far-as-you-can\/","title":{"rendered":"To go. As far as you can"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Lorsque l\u2019on commande \u00e0 emporter, il est parfois difficile de r\u00e9sister \u00e0 l\u2019envie de go\u00fbter son plat pendant qu\u2019il est encore chaud. C\u2019est en tout cas l\u2019excuse la plus plausible que l\u2019on a trouv\u00e9 pour exprimer notre gourmandise. Burger King a alors trouv\u00e9 un moyen tr\u00e8s malin de prouver \u00e0 quel point ses consommateurs sont impatients de d\u00e9guster leur commande&#8230;Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E23--To-go--As-far-as-you-can-e1q2ctd\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Gr\u00e2ce \u00e0 l\u2019application Google Street View la cha\u00eene de restauration rapide a captur\u00e9 des images diffus\u00e9es en temps r\u00e9el via l\u2019application o\u00f9 l\u2019on peut observer certains de ses clients manger l\u2019embl\u00e9matique Whopper \u00e0 seulement quelques m\u00e8tres de restaurants situ\u00e9s \u00e0 Paris, Londres ou encore Los Angeles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6618 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk4.png\" alt=\"\" width=\"680\" height=\"392\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk4.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk4-480x277.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6617 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk3.png\" alt=\"\" width=\"680\" height=\"393\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk3.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk3-480x277.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cette op\u00e9ration marketing originale et amusante intitul\u00e9e \u201cTo go. As far as you can\u201d a \u00e9t\u00e9 orchestr\u00e9e avec l\u2019agence chilienne Wolf BCPP dans le but de promouvoir l\u2019application mobile et sa fonctionnalit\u00e9 \u201cclick and collect\u201d. Burger King est une habitu\u00e9e des campagnes d\u00e9cal\u00e9es et impactantes et elle le prouve une fois encore avec cr\u00e9ativit\u00e9 et d\u00e9rision.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6616 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk2.png\" alt=\"\" width=\"679\" height=\"391\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk2.png 679w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk2-480x276.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 679px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6615 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk-1.png\" alt=\"\" width=\"679\" height=\"392\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk-1.png 679w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/11\/bk-1-480x277.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 679px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Lorsque l\u2019on commande \u00e0 emporter, il est parfois difficile de r\u00e9sister \u00e0 l\u2019envie de go\u00fbter son plat pendant qu\u2019il est encore chaud. C\u2019est en tout cas l\u2019excuse la plus plausible que l\u2019on a trouv\u00e9 pour exprimer notre gourmandise. Burger King a alors trouv\u00e9 un moyen tr\u00e8s malin de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-6614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To go. 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