{"id":6425,"date":"2022-09-12T05:38:53","date_gmt":"2022-09-12T03:38:53","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6425"},"modified":"2022-09-12T05:38:53","modified_gmt":"2022-09-12T03:38:53","slug":"la-rue-de-la-paix-sociale","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/09\/12\/la-rue-de-la-paix-sociale\/","title":{"rendered":"La rue de la paix sociale"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Le saviez-vous ? Sorti pour la premi\u00e8re fois en 1935, le Monopoly est sans doute l\u2019un des jeux de soci\u00e9t\u00e9 les plus connus dans le monde vous en conviendrez. Si certaines action financi\u00e8res comme les transactions d\u2019h\u00f4tels, de rues et autres d\u00e9riv\u00e9s cr\u00e9\u00e9es par le groupe Hasbro, propri\u00e9taire de la filiale, peuvent parfois se passer dans la plus grande tranquillit\u00e9 (et oui cela arrive), il s\u2019av\u00e8re que pour 8 personnes sur 10, les parties finissent g\u00e9n\u00e9ralement en v\u00e9ritable conflit (toi m\u00eame tu sais). Alors comment jouer sur cet aspect pour cr\u00e9er une campagne sympa ? Venez, je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E6--La-rue-de-la-paix-sociale-e1nmvs8\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Hasbro ce ne sont pas que les Transformers, c&rsquo;est aussi le Monopoly. Pour apprendre la notion de d\u00e9faite aux enfants d\u00e8s leur plus jeune \u00e2ge, Hasbro a d\u00e9voil\u00e9 une campagne originale et d\u00e9cal\u00e9e o\u00f9 l\u2019on peut observer les multiples \u00e9motions pouvant survenir lors d\u2019une partie de son c\u00e9l\u00e8bre jeu. La soci\u00e9t\u00e9 de jouets a ainsi d\u00e9cid\u00e9 de mettre les enfants \u00e0 l\u2019honneur pour leur apprendre \u00e0 faire face \u00e0 la d\u00e9faite et leur d\u00e9montrer que cela est bon pour leur d\u00e9veloppement \u00e9motionnel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6427 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/2-1.jpg\" alt=\"\" width=\"544\" height=\"771\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/2-1.jpg 544w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/2-1-480x680.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 544px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cr\u00e9\u00e9es en collaboration avec l\u2019agence hollandaise <a href=\"https:\/\/www.kesselskramer.com\/project\/hasbro-monopoly-driftkoppen\" target=\"_blank\" rel=\"noopener\">KesselsKramer<\/a>, les diff\u00e9rents affiches arboraient des portraits d\u2019enfants arriv\u00e9s \u00e0 un point de non-retour ou emplis de rage et de col\u00e8re. Ces images insolites \u00e9taient ponctu\u00e9es de phrases attestant que le Monopoly est fait pour apprendre \u00e0 rester calme, \u00e0 faire face aux al\u00e9as ou pour apprendre \u00e0 g\u00e9rer ses \u00e9motions. Une op\u00e9ration marketing maligne de Hasbro pour capitaliser sur la notori\u00e9t\u00e9 du c\u00e9l\u00e8bre jeu avec humour et d\u00e9rision.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6426 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/1-1.jpg\" alt=\"\" width=\"543\" height=\"766\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/1-1.jpg 543w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/1-1-480x677.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 543px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Le saviez-vous ? Sorti pour la premi\u00e8re fois en 1935, le Monopoly est sans doute l\u2019un des jeux de soci\u00e9t\u00e9 les plus connus dans le monde vous en conviendrez. Si certaines action financi\u00e8res comme les transactions d\u2019h\u00f4tels, de rues et autres d\u00e9riv\u00e9s cr\u00e9\u00e9es par le groupe Hasbro, propri\u00e9taire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[2368,1040,1109,466],"class_list":["post-6425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-emotion","tag-hasbro","tag-monopoly","tag-patience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La rue de la paix sociale - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/09\/12\/la-rue-de-la-paix-sociale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La rue de la paix sociale - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Le saviez-vous ? Sorti pour la premi\u00e8re fois en 1935, le Monopoly est sans doute l\u2019un des jeux de soci\u00e9t\u00e9 les plus connus dans le monde vous en conviendrez. 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