{"id":6392,"date":"2022-09-07T08:06:43","date_gmt":"2022-09-07T06:06:43","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6392"},"modified":"2022-09-07T08:06:43","modified_gmt":"2022-09-07T06:06:43","slug":"la-faim-justifie-les-moyens","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/09\/07\/la-faim-justifie-les-moyens\/","title":{"rendered":"La faim justifie les moyens"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Imaginez la sc\u00e8ne : vous \u00eates \u00e0 Londres, vous marchez tranquillement dans la rue quand soudain vous levez les yeux au ciel et vous tombez sur un des panneaux d\u2019affichage 3D du Westfield Stratford City et l\u00e0 : vous tombez sur la derni\u00e8re id\u00e9e de la marque Subway pour faire parler d&rsquo;elle&#8230;je vais tout vous expliquer allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/alexandrecenis\/embed\/episodes\/Com-With-Me-S2E3-Subway--la-faim-justifie-les-moyens-e1ng7vr\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Il y a donc quelques semaines, les passants qui arpentaient les rues du quartier de Westfield Stratford City situ\u00e9 \u00e0 Londres (Angleterre) ont assist\u00e9 \u00e0 un \u00e9tonnant spectacle. Du 20 au 21 ao\u00fbt dernier, la cha\u00eene de restauration rapide Subway a lanc\u00e9 une campagne de communication interactive \u00e0 travers l\u2019un des panneaux d\u2019affichage 3D du centre commercial pour le plus grand bonheur des spectateurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6397\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/4-2-300x164.png\" alt=\"\" width=\"500\" height=\"273\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6394\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/2-300x169.jpg\" alt=\"\" width=\"500\" height=\"281\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/2-300x169.jpg 500w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Afin de dynamiser l\u2019exp\u00e9rience client de ses consommateurs et leur montrer qu\u2019elle est soucieuse de leurs attentes, Subway proposait \u00e0 tous les passants de cr\u00e9er leur propre sandwich \u00e0 l\u2019aide d\u2019un QR code affich\u00e9 sur un \u00e9cran g\u00e9ant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6399\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/6-300x165.png\" alt=\"\" width=\"500\" height=\"276\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6398\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/09\/5-300x168.png\" alt=\"\" width=\"500\" height=\"280\" \/><\/p>\n<p style=\"text-align: justify;\">Une fois le code scann\u00e9 avec leur smartphone, un site Internet d\u00e9di\u00e9 apparaissait et leur laissait le choix du pain, des garnitures, des sauces et crudit\u00e9s comme s\u2019ils passaient commande en magasin. Si certains testeurs en herbe se sont largement inspir\u00e9s des sandwichs d\u00e9j\u00e0 propos\u00e9s par Subway, d\u2019autres ont laiss\u00e9 parler leurs talents culinaires. L\u2019op\u00e9ration marketing men\u00e9e en collaboration avec MediaCom UK et Above+Beyond avait pour objectif d\u2019atteindre de nouveaux consommateurs avec une exp\u00e9rience immersive in\u00e9dite et s\u2019appuyant sur les nouvelles technologies.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ihVHjiAN228\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Imaginez la sc\u00e8ne : vous \u00eates \u00e0 Londres, vous marchez tranquillement dans la rue quand soudain vous levez les yeux au ciel et vous tombez sur un des panneaux d\u2019affichage 3D du Westfield Stratford City et l\u00e0 : vous tombez sur la derni\u00e8re id\u00e9e de la marque Subway [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[2045,2361,2360,1265,511,2359,2358],"class_list":["post-6392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-3d","tag-abovebeyond","tag-mediacom-uk","tag-qr-code","tag-sandwich","tag-subway","tag-westfield-stratford-city"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La faim justifie les moyens - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/09\/07\/la-faim-justifie-les-moyens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La faim justifie les moyens - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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