{"id":6358,"date":"2022-06-29T09:10:34","date_gmt":"2022-06-29T07:10:34","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6358"},"modified":"2022-06-29T09:10:34","modified_gmt":"2022-06-29T07:10:34","slug":"jannonce","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/29\/jannonce\/","title":{"rendered":"J&rsquo;annonce&#8230;."},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! J&rsquo;annonce&#8230;que c&rsquo;est le dernier podcast avant les vacances. 160 podcasts en 1 saison pour une id\u00e9e qui est \u00e0 la base un d\u00e9fi, #fierduresultat. En en parlant de vacances qui n\u2019a jamais \u00e9t\u00e9 d\u00e9\u00e7u en d\u00e9couvrant que sa location de vacances ne correspondait pas \u00e0 l\u2019annonce ? Que ce soit un vis-\u00e0-vis important, un quartier bruyant, une vue sur la mer inexistante ou pire, un logement mal \u00e9quip\u00e9\u2026 la location peut r\u00e9server de mauvaises surprises. Pierre &amp; Vacances a d\u00e9cid\u00e9 de faire une publicit\u00e9 sur ce sujet. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1296374260&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Pierre &amp; Vacances s\u2019est associ\u00e9 \u00e0 Rosa Paris afin d\u2019imaginer une campagne d\u00e9non\u00e7ant avec humour les annonces mensong\u00e8res, en promettant aux vacanciers que plus jamais il ne se lamenteront : \u00ab L\u2019annonce disait\u2026\u00bb. Le duo agence-annonceur a ainsi choisi de d\u00e9tourner trois situations r\u00e9elles de locations entre particuliers, qui r\u00e9servaient une mauvaise surprise aux vacanciers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6359 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-2.jpg\" alt=\"\" width=\"719\" height=\"509\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-2.jpg 719w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-2-480x340.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 719px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6362 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-1.jpg\" alt=\"\" width=\"718\" height=\"509\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-1.jpg 718w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-1-480x340.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 718px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Dans le spot endiabl\u00e9 de la campagne, trois jeunes s\u2019\u00e9lancent dans les rues afin d\u2019afficher les d\u00e9fauts cach\u00e9s de ces appartements, et de passer un message au prochain locataire par la m\u00eame occasion :\u00a0\u00ab La prochaine fois, r\u00e9servez sur Pierre &amp; Vacances \u00bb. Une signature qui surprend les voisins au r\u00e9veil, et \u00ab\u00a0s\u2019appuie sur le sentiment de regret que l\u2019on a tous d\u00e9j\u00e0 pu \u00e9prouver dans une telle situation.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6360 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-4.jpg\" alt=\"\" width=\"720\" height=\"507\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-4.jpg 720w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-4-480x338.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6361 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-2.jpg\" alt=\"\" width=\"719\" height=\"510\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-2.jpg 719w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-2-480x340.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 719px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00ab La force de cette campagne est de cibler les locataires de trois appartements de vacances pour finalement s\u2019adresser \u00e0 tout le monde. C\u2019est ce qui fait sa justesse et sa modernit\u00e9. Nous sommes tous d\u00e9j\u00e0 tomb\u00e9s sur l\u2019un de ces appartements en vacances et tous d\u00e9j\u00e0 pens\u00e9s ce que les affiches de cette campagne \u00e9voquent \u00bb, expliquent dans un communiqu\u00e9 Nicolas Gadesaude et Julien Saurin, directeurs de cr\u00e9ation \u00e0 l\u2019agence Rosa Paris. Une vid\u00e9o aux airs de gu\u00e9rilla marketing qui s\u2019accompagne d\u2019une campagne print.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/encFyTFYFtk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! J&rsquo;annonce&#8230;que c&rsquo;est le dernier podcast avant les vacances. 160 podcasts en 1 saison pour une id\u00e9e qui est \u00e0 la base un d\u00e9fi, #fierduresultat. En en parlant de vacances qui n\u2019a jamais \u00e9t\u00e9 d\u00e9\u00e7u en d\u00e9couvrant que sa location de vacances ne correspondait pas \u00e0 l\u2019annonce ? Que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2350,2351,2352,885,1776],"class_list":["post-6358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-annonce","tag-mensonge","tag-particulier","tag-pierre-vacances","tag-rosa-paris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J&#039;annonce.... - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/29\/jannonce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J&#039;annonce.... - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! J&rsquo;annonce&#8230;que c&rsquo;est le dernier podcast avant les vacances. 160 podcasts en 1 saison pour une id\u00e9e qui est \u00e0 la base un d\u00e9fi, #fierduresultat. En en parlant de vacances qui n\u2019a jamais \u00e9t\u00e9 d\u00e9\u00e7u en d\u00e9couvrant que sa location de vacances ne correspondait pas \u00e0 l\u2019annonce ? 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