{"id":6277,"date":"2022-06-14T08:37:01","date_gmt":"2022-06-14T06:37:01","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6277"},"modified":"2022-06-14T08:37:01","modified_gmt":"2022-06-14T06:37:01","slug":"libereeeee-cultiveeeee","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/14\/libereeeee-cultiveeeee\/","title":{"rendered":"Lib\u00e9r\u00e9\u00e9\u00e9\u00e9\u00e9&#8230;.cultiv\u00e9\u00e9\u00e9\u00e9\u00e9&#8230;.."},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Aujourd\u2019hui, notre soci\u00e9t\u00e9 accorde une grande importance aux algorithmes, \u00e0 l\u2019automatisation notamment de la main d\u2019\u0153uvre. La FNAC n&rsquo;est pas d&rsquo;accord avec \u00e7a. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1287081811&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Au Japon par exemple, Uniqlo a remplac\u00e9 90% de son personnel par des robots. Certains d\u2019entre eux savent m\u00eame plier les t-shirts dans les usines de confection. Parce qu\u2019ils ne veulent pas que cette digitalisation empi\u00e8te sur le secteur culturel, la Fnac \u2013 au c\u00f4t\u00e9 de Publicis Conseil \u2013 a voulu r\u00e9affirmer son parti-pris dans une campagne nous promettant que les algorithmes ne remplaceront jamais l\u2019humain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6278 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-2.jpg\" alt=\"\" width=\"752\" height=\"518\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-2.jpg 752w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-2-480x331.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 752px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6281 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-14-081817.jpg\" alt=\"\" width=\"752\" height=\"562\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-14-081817.jpg 752w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-14-081817-480x359.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 752px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Intitul\u00e9e \u00ab\u00a0Lib\u00e9rons la culture\u201d, ce dispositif comprend un spot chant\u00e9 par des conseillers Fnac.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6279 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-6.png\" alt=\"\" width=\"754\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-6.png 754w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-6-480x286.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 754px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6280 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-5.png\" alt=\"\" width=\"750\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-5.png 750w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-5-480x288.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La cha\u00eene de magasins fran\u00e7ais ne s\u2019arr\u00eate pas l\u00e0, et a pr\u00e9vu pour l\u2019occasion une campagne d\u2019affichage aux accroches bien pens\u00e9es \u2013 tout en gardant son ton engag\u00e9. \u00c0 la mani\u00e8re d\u2019IKEA, la Fnac se sert de la tenue de ses\u00a0employ\u00e9s\u00a0pour communiquer. \u00ab\u00a0The medium is the message\u00a0\u00bb.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ed7dx0ygJIE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Aujourd\u2019hui, notre soci\u00e9t\u00e9 accorde une grande importance aux algorithmes, \u00e0 l\u2019automatisation notamment de la main d\u2019\u0153uvre. La FNAC n&rsquo;est pas d&rsquo;accord avec \u00e7a. Venez, je vais tout vous expliquer, allez : Com\u2019 with me ! Au Japon par exemple, Uniqlo a remplac\u00e9 90% de son personnel par des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2315,2029,2314,2312,1697,2313,842],"class_list":["post-6277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-conseil","tag-culture","tag-digitalisation","tag-fnac","tag-humain","tag-liberation","tag-publicis-conseil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lib\u00e9r\u00e9\u00e9\u00e9\u00e9\u00e9....cultiv\u00e9\u00e9\u00e9\u00e9\u00e9..... - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/14\/libereeeee-cultiveeeee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lib\u00e9r\u00e9\u00e9\u00e9\u00e9\u00e9....cultiv\u00e9\u00e9\u00e9\u00e9\u00e9..... - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Aujourd\u2019hui, notre soci\u00e9t\u00e9 accorde une grande importance aux algorithmes, \u00e0 l\u2019automatisation notamment de la main d\u2019\u0153uvre. La FNAC n&rsquo;est pas d&rsquo;accord avec \u00e7a. Venez, je vais tout vous expliquer, allez : Com\u2019 with me ! 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