{"id":6260,"date":"2022-06-13T08:54:06","date_gmt":"2022-06-13T06:54:06","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6260"},"modified":"2022-06-13T08:54:06","modified_gmt":"2022-06-13T06:54:06","slug":"il-faut-quon-parle","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/13\/il-faut-quon-parle\/","title":{"rendered":"Il faut qu&rsquo;on parle"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Cora France d\u00e9voile un nouveau dispositif cross m\u00e9dia en forme de d\u00e9claration d\u2019amour \u00e0 ses clients actuels et \u00e0 tous ceux qui ont connu un morceau de leur histoire avec elle, pour renforcer sa visibilit\u00e9 et diffuser sa nouvelle signature : \u00ab\u00a0Cora. L&rsquo;hyper proximit\u00e9\u00a0\u00bb. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1286347342&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Cette campagne imagin\u00e9e avec WNP sera diffus\u00e9e sur France 3 R\u00e9gions, en t\u00e9l\u00e9vision segment\u00e9e sur TF1 ainsi que France TV et d\u00e9clin\u00e9e en PQR, VOL et social m\u00e9dia tout au long du mois de juin. Apr\u00e8s la diffusion d\u2019un format presse intitul\u00e9 \u00ab Il faut qu\u2019on parle \u00bb, c\u2019est un nouveau manifeste \u00e0 retrouver en t\u00e9l\u00e9vision \u00e0 compter d&rsquo;aujourd&rsquo;hui.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6261 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-4.png\" alt=\"\" width=\"770\" height=\"436\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-4.png 770w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-4-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 770px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6263 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-5.png\" alt=\"\" width=\"766\" height=\"431\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-5.png 766w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 766px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le film en format soixante secondes commence par la phrase \u00ab\u00a0On a grandi et m\u00eame jou\u00e9 ensemble\u00a0\u00bb. Une d\u00e9claration pour r\u00e9v\u00e9ler une r\u00e9alit\u00e9 : les magasins de l\u2019enseigne sont implant\u00e9s sur leurs territoires depuis pr\u00e8s de cinquante ans.<\/p>\n<p style=\"text-align: justify;\">\u00ab\u00a0Des enfants qui \u00e9taient sur les bancs des m\u00eames \u00e9coles il y a 50 ans se retrouvent parfois dans le m\u00eame magasin quelques ann\u00e9es apr\u00e8s, \u00e0 l\u2019image de ce boucher ou de cette productrice de fraises et de salades : une proximit\u00e9 de territoire qui est aussi une proximit\u00e9 \u00e9motionnelle\u00a0\u00bb explique la marque.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6264 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-4.png\" alt=\"\" width=\"768\" height=\"432\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-4.png 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 768px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6262 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-4.png\" alt=\"\" width=\"771\" height=\"432\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-4.png 771w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-4-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 771px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ce dispositif b\u00e9n\u00e9ficiera par ailleurs d\u2019un format d\u2019achat imagin\u00e9 par l\u2019agence CoSpirit pour porter le message au plus pr\u00e8s des zones de chalandise des magasins. Ce premier temps de communication qui couvrira les mois de juin et juillet sera suivi d\u2019autres temps forts sur le deuxi\u00e8me semestre.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cJZloDtTECM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Cora France d\u00e9voile un nouveau dispositif cross m\u00e9dia en forme de d\u00e9claration d\u2019amour \u00e0 ses clients actuels et \u00e0 tous ceux qui ont connu un morceau de leur histoire avec elle, pour renforcer sa visibilit\u00e9 et diffuser sa nouvelle signature : \u00ab\u00a0Cora. L&rsquo;hyper proximit\u00e9\u00a0\u00bb. Venez, je vais tout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2306,2310,2309,2308,2311,2307],"class_list":["post-6260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-cora-france","tag-cospirit","tag-ensemble","tag-grandi","tag-manifeste","tag-wnp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il faut qu&#039;on parle - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/13\/il-faut-quon-parle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il faut qu&#039;on parle - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Cora France d\u00e9voile un nouveau dispositif cross m\u00e9dia en forme de d\u00e9claration d\u2019amour \u00e0 ses clients actuels et \u00e0 tous ceux qui ont connu un morceau de leur histoire avec elle, pour renforcer sa visibilit\u00e9 et diffuser sa nouvelle signature : \u00ab\u00a0Cora. L&rsquo;hyper proximit\u00e9\u00a0\u00bb. 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