{"id":6220,"date":"2022-06-08T07:09:01","date_gmt":"2022-06-08T05:09:01","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6220"},"modified":"2022-06-08T07:09:01","modified_gmt":"2022-06-08T05:09:01","slug":"ca-arrive","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/08\/ca-arrive\/","title":{"rendered":"Ca arrive"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Apr\u00e8s la tr\u00e8s c\u00e9l\u00e8bre campagne \u201cParlons Bouffe\u201d, Uber Eats lance sa toute nouvelle plateforme de marque : \u201c\u00c7a arrive\u201d. L\u2019objectif annonc\u00e9 de ce nouveau positionnement : d\u00e9dramatiser le fait de commander sur la plateforme de livraison, parce que oui, \u201c\u00c7a arrive\u201d, et non, ce n\u2019est pas grave. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1283288002&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">\u00c0 travers 7 situations humoristiques, l\u2019agence Buzzman \u2013 d\u00e9j\u00e0 \u00e0 l\u2019origine de l\u2019ancienne plateforme de marque \u2013 met cette fois-ci en sc\u00e8ne les mensonges et parfois m\u00eame la mauvaise foi dont on peut faire preuve lorsqu\u2019on n\u2019assume pas d\u2019avoir (encore) command\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6223 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-3.png\" alt=\"\" width=\"797\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-3.png 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-3-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6222 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-2.png\" alt=\"\" width=\"799\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-2.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/2-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Plus la peine de s\u2019inventer des talents de chef \u00e9toil\u00e9, d\u2019accuser son chien d\u2019avoir command\u00e9, de pr\u00e9texter r\u00e9cup\u00e9rer ses affaires chez un ex, ou encore de mentir \u00e0 son voisin, puisque commander Uber Eats,\u00a0\u201c\u00c7a arrive\u201d. Et puis, m\u00eame si personne ne le dit \u2013 ou ne l\u2019assume \u2013 tout le monde le fait.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6221 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-2.png\" alt=\"\" width=\"797\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-2.png 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6224 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-2.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-2.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/4-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Avec une paire de chaussettes et un poireau, Uber Eats en profite m\u00eame pour ajouter les courses alimentaires et non-alimentaires \u00e0 son positionnement, jusqu\u2019ici ax\u00e9 sur les commandes en restaurant. Les 7 films d\u00e9voil\u00e9s il y a 2 jours ont \u00e9t\u00e9 r\u00e9alis\u00e9s par Clo\u00e9 Bailly de Caviar et seront appuy\u00e9s d\u2019affichages \u00e0 partir du 27 juin.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kOMcpSYJp_I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Apr\u00e8s la tr\u00e8s c\u00e9l\u00e8bre campagne \u201cParlons Bouffe\u201d, Uber Eats lance sa toute nouvelle plateforme de marque : \u201c\u00c7a arrive\u201d. L\u2019objectif annonc\u00e9 de ce nouveau positionnement : d\u00e9dramatiser le fait de commander sur la plateforme de livraison, parce que oui, \u201c\u00c7a arrive\u201d, et non, ce n\u2019est pas grave. Venez, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1174,2300,399,2301,248],"class_list":["post-6220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-buzzman","tag-ca-arrive","tag-livraison","tag-mauvaise-foi","tag-uber-eats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ca arrive - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/08\/ca-arrive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ca arrive - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Apr\u00e8s la tr\u00e8s c\u00e9l\u00e8bre campagne \u201cParlons Bouffe\u201d, Uber Eats lance sa toute nouvelle plateforme de marque : \u201c\u00c7a arrive\u201d. L\u2019objectif annonc\u00e9 de ce nouveau positionnement : d\u00e9dramatiser le fait de commander sur la plateforme de livraison, parce que oui, \u201c\u00c7a arrive\u201d, et non, ce n\u2019est pas grave. 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