{"id":6191,"date":"2022-06-02T06:46:04","date_gmt":"2022-06-02T04:46:04","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6191"},"modified":"2022-06-02T06:46:04","modified_gmt":"2022-06-02T04:46:04","slug":"mcqueen","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/02\/mcqueen\/","title":{"rendered":"McQueen"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Il y a 70 ans, la reine Elizabeth II acc\u00e9dait au tr\u00f4ne britannique. Le Royaume-Uni et les pays du Commonwealth s\u2019appr\u00eatent donc \u00e0 f\u00eater ce jubil\u00e9 de platine, qui d\u00e9bute aujourd&rsquo;hui pour une dur\u00e9e de 4 jours. McDonald\u2019s a d\u00e9cid\u00e9 de c\u00e9l\u00e9brer le jubil\u00e9 avec humour, en relookant son jingle et en revisitant ses emballages. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1279540981&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u00a0C\u2019est au c\u00f4t\u00e9 de l\u2019agence\u00a0Leo Burnett\u00a0que McDonald\u2019s s\u2019est adonn\u00e9 \u00e0 cette cure de jouvence royale. Son c\u00e9l\u00e8bre \u00ab\u00a0I\u2019m loving it\u00a0\u00bb (j\u2019adore \u00e7a, en fran\u00e7ais) \u2013 devenu \u00ab\u00a0One\u2019s loving it\u00a0\u00bb (nous l\u2019adorons) \u2013 a \u00e9t\u00e9 remasteris\u00e9 par le Royal Philharmonic Orchestra (un orchestre symphonique londonien). Le jingle remplacera l\u2019original dans les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es et radiophoniques de la marque pendant le week-end du Jubil\u00e9.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6194 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3.png\" alt=\"\" width=\"801\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/3-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ce n\u2019est pas tout ! Nous le savons, McDonald\u2019s adore revoir le design de ses packagings. Apr\u00e8s des emballages modernes, minimalistes et m\u00eame parfois tr\u00e8s pratiques, l\u2019entreprise am\u00e9ricaine s\u2019est attaqu\u00e9 pour l\u2019occasion \u00e0 une mati\u00e8re tr\u00e8s peu utilis\u00e9e chez les fast foods \u2013 pour ne pas dire jamais \u2013 la porcelaine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6192 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-1.jpg\" alt=\"\" width=\"794\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-1.jpg 794w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/06\/1-1-480x347.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Mais manger comme une reine, \u00e7a se m\u00e9rite \u2013\u00a0 il n\u2019y en aura malheureusement pas pour tout le monde. Seulement 70 ensembles sont \u00e0 gagner, et ce via un concours exclusif sur l\u2019application McDonald\u2019s. Une mani\u00e8re originale de faire honneur \u00e0 la Reine \u2013 qui poss\u00e8de par ailleurs\u00a0son propre McDonald\u2019s.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ojZuXGP7DUI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Il y a 70 ans, la reine Elizabeth II acc\u00e9dait au tr\u00f4ne britannique. Le Royaume-Uni et les pays du Commonwealth s\u2019appr\u00eatent donc \u00e0 f\u00eater ce jubil\u00e9 de platine, qui d\u00e9bute aujourd&rsquo;hui pour une dur\u00e9e de 4 jours. McDonald\u2019s a d\u00e9cid\u00e9 de c\u00e9l\u00e9brer le jubil\u00e9 avec humour, en relookant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2292,2294,2293,119],"class_list":["post-6191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-elizabeth-ii","tag-jingle","tag-jubile","tag-mcdonalds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McQueen - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/06\/02\/mcqueen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McQueen - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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