{"id":615,"date":"2019-06-13T07:04:03","date_gmt":"2019-06-13T05:04:03","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=615"},"modified":"2019-06-13T07:04:03","modified_gmt":"2019-06-13T05:04:03","slug":"garde-la-frite","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/06\/13\/garde-la-frite\/","title":{"rendered":"Garde la frite !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Vous le savez, je le sais, ils le savent : arriver \u00e0 cr\u00e9er un lien entre marque et utilisateur est un travail de tous les jours. Encore une fois nous allons parler de cr\u00e9ativit\u00e9 ce matin&#8230;Follow me. En collaboration avec Spotify, McDonald\u2019s a cr\u00e9\u00e9 dans ses restaurants d\u2019Am\u00e9rique latine une playlist un peu sp\u00e9ciale. En effet, elle est accessible uniquement avec\u2026 des frites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-617 \" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/t\u00e9l\u00e9chargement.jpg\" alt=\"\" width=\"417\" height=\"234\" \/><\/p>\n<p style=\"text-align: justify;\">Le principe est simple : il suffit de placer les frites de bonnes tailles sur son plateau pour pouvoir cr\u00e9er un QR Code. Celui-ci donne, via son smartphone et l\u2019application Spotify, acc\u00e8s \u00e0 la fameuse playlist. Il faudra \u00e9videmment faire attention \u00e0 manger les frites comme il faut pour leur donner la bonne taille.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619 size-large\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/frieslist_3-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/frieslist_3-1024x576.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/frieslist_3-300x169.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/frieslist_3-768x432.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/frieslist_3-780x439.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/frieslist_3-1120x630.jpg 1120w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/frieslist_3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\">La playlist in\u00e9dite du nom de \u201cFriesList\u201d contient des titres in\u00e9dits comme \u201cFriTops of the Moment\u201d, \u201cI\u2019m Out of Fries\u201d ou encore \u201cSomeone Stole My Fries\u201d. Si ces musiques ne conviendront pas \u00e0 tout le monde elles ne restent pas moins rigolotes \u00e0 \u00e9couter lorsque l&rsquo;\u2019on est en restaurant. Une op\u00e9ration originale qui permet \u00e0 McDonald\u2019s de cr\u00e9er une exp\u00e9rience consommateur fun dans ses restaurants et cr\u00e9er des RPs partout dans le monde.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a241DCErT1k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Vous le savez, je le sais, ils le savent : arriver \u00e0 cr\u00e9er un lien entre marque et utilisateur est un travail de tous les jours. Encore une fois nous allons parler de cr\u00e9ativit\u00e9 ce matin&#8230;Follow me. En collaboration avec Spotify, McDonald\u2019s a cr\u00e9\u00e9 dans ses restaurants d\u2019Am\u00e9rique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[145,194,197,119,196,195,137],"class_list":["post-615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-application","tag-frieslist","tag-frites","tag-mcdonalds","tag-playlist","tag-smartphone","tag-spotify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Garde la frite ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/06\/13\/garde-la-frite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garde la frite ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Vous le savez, je le sais, ils le savent : arriver \u00e0 cr\u00e9er un lien entre marque et utilisateur est un travail de tous les jours. Encore une fois nous allons parler de cr\u00e9ativit\u00e9 ce matin&#8230;Follow me. 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