{"id":609,"date":"2019-06-12T07:23:23","date_gmt":"2019-06-12T05:23:23","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=609"},"modified":"2019-06-12T07:23:23","modified_gmt":"2019-06-12T05:23:23","slug":"be-my-baby","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/06\/12\/be-my-baby\/","title":{"rendered":"Be My Baby"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Remontons le temps voulez-vous ? Les ann\u00e9es 2000 ont eu droit a beaucoup de choses : les L5, La tecktonik, Loft Story, la casquette Von Dutch et bien \u00e9videmment les pubs Evian qui ne sont pas pass\u00e9es inaper\u00e7ues.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-611\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/06\/images-1.jpg\" alt=\"\" width=\"402\" height=\"300\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c0 l\u2019origine de l\u2019une des campagnes les plus marquantes des ann\u00e9es 2000, les b\u00e9b\u00e9s d\u2019Evian n\u2019ont pas fini de nous surprendre. Aujourd\u2019hui, c\u2019est dans un monde toujours plus connect\u00e9, satur\u00e9 de notifications et d\u2019images qu\u2019ils reviennent, faisant resurgir nos \u00e2mes d\u2019enfants. Et cette fois-ci, non pas viss\u00e9s sur des rollers, mais bien sur des v\u00e9los.<\/p>\n<p style=\"text-align: justify;\">Imagin\u00e9 par BETC Paris, le film met en sc\u00e8ne une horde de b\u00e9b\u00e9s surexcit\u00e9s, sur une r\u00e9interpr\u00e9tation de \u00abBare Necessities\u00bb\u00a0 (\u00abIl en faut peu pour \u00eatre heureux\u00bb en VF) extrait du Livre de la Jungle, par la star montante du hip-hop Jay Prince.<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9AJ8gHNgQMY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette campagne marque une \u00e9volution significative de ton, de style et d\u2019attitude pour Evian, \u00e0 travers les b\u00e9b\u00e9s qui nous livrent ici un message. Pour Patricia Oliva, directrice de la marque globale Evian, dans un communiqu\u00e9 de presse : \u00ab Nous voulions donner la parole aux b\u00e9b\u00e9s. Parce qu\u2019aujourd\u2019hui, \u00ab Live Young \u00bb, c\u2019est donner un sens \u00e0 sa vie, faire entendre sa voix, prendre position pour une vie en pleine conscience et optimiste \u00bb.<\/p>\n<p style=\"text-align: justify;\">Remi Babinet, Pr\u00e9sident Fondateur et Directeur de la Cr\u00e9ation de BETC ajoute : \u00ab\u00a0Nous avons essay\u00e9 de retranscrire toute la sagesse et la \u00ab coolitude \u00bb de Baloo (l\u2019ours du Livre de la Jungle) de fa\u00e7on \u00e0 la fois moderne et divertissante\u00a0\u00bb.<\/p>\n<p style=\"text-align: justify;\">La campagne, \u00e9galement d\u00e9ploy\u00e9e en affichage, en digital et activ\u00e9e sur les bouteilles, mettra en sc\u00e8ne les trois \u201cgangs\u201d de b\u00e9b\u00e9s du film. Chacun d\u2019eux incarne le nouvel esprit \u00ab Live Young \u00bb : les danseurs, les joueurs de tennis et les cyclistes, tous d\u00e9termin\u00e9s \u00e0 voir leur vie d\u2019un \u0153il nouveau et optimiste.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Remontons le temps voulez-vous ? Les ann\u00e9es 2000 ont eu droit a beaucoup de choses : les L5, La tecktonik, Loft Story, la casquette Von Dutch et bien \u00e9videmment les pubs Evian qui ne sont pas pass\u00e9es inaper\u00e7ues. \u00c0 l\u2019origine de l\u2019une des campagnes les plus marquantes des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[191,192,190,193],"class_list":["post-609","post","type-post","status-publish","format-standard","hentry","category-communication","category-marketing","category-publicite","tag-bare-necessities","tag-bebes","tag-evian","tag-live-young"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be My Baby - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/06\/12\/be-my-baby\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be My Baby - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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