{"id":6006,"date":"2022-05-03T06:39:39","date_gmt":"2022-05-03T04:39:39","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=6006"},"modified":"2022-05-03T06:39:39","modified_gmt":"2022-05-03T04:39:39","slug":"soyons-sport","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/05\/03\/soyons-sport\/","title":{"rendered":"Soyons sport"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! D\u00e9cid\u00e9ment, Decathlon est en forme. \u200b\u200bApr\u00e8s avoir cr\u00e9\u00e9 2 008 sneakers en NFT sur la blockchain Tezos il y a deux jours, l\u2019entreprise per\u00e7ue comme la plus \u00e9thique de France pr\u00e9sente sa nouvelle plateforme de marque \u00ab Faire bouger le sport \u00bb au c\u00f4t\u00e9 de BETC Paris. De quoi f\u00eater les retrouvailles du couple annonceur-agence, officielles depuis janvier 2022.Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1261359823&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Depuis plus de 45 ans, la marque tente, \u00e0 son \u00e9chelle, de rendre le sport accessible \u00e0 tous. Chose qui n\u2019est pas facile dans un pays o\u00f9 84 %* de la population affirme avoir un facteur limitant leur envie de pratiquer un sport. Toujours dans cette id\u00e9e de\u00a0rendre le monde meilleur, Decathlon invite chacun d\u2019entre nous \u00e0 mettre de c\u00f4t\u00e9 tout ce qui pourrait nous freiner \u2013 voire nous emp\u00eacher \u2013 d\u2019exercer un sport.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6007 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/1.png\" alt=\"\" width=\"798\" height=\"372\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/1.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/1-480x224.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Nous le savons tous d\u00e9sormais : une pratique physique r\u00e9guli\u00e8re est aussi bonne pour notre sant\u00e9 physique que mentale. C\u2019est une source de plaisir qui aide \u00e0 la d\u00e9compression, chose particuli\u00e8rement utile \u2013 voire n\u00e9cessaire \u2013 en ces\u00a0temps confus. Au lieu de vous demander si vous \u00ab avez l\u2019\u00e9toffe \u00bb pour pratiquer la boxe, si vous \u00eates \u00ab de taille \u00bb pour le basketball, ou encore si vous \u00ab faites le poids \u00bb pour jouer au rugby, essayez plut\u00f4t de savoir lequel est vraiment fait pour vous.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6008 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/2.png\" alt=\"\" width=\"800\" height=\"374\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/2.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/2-480x224.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Aucun d\u2019entre eux n\u2019est r\u00e9serv\u00e9 qu\u2019\u00e0 une cat\u00e9gorie de personnes. C\u2019est la raison pour laquelle Decathlon veut rendre le plaisir de pratiquer le sport que l\u2019on aime \u2013 avec tous ses bienfaits \u2013 accessibles au plus grand nombre. \u00c0 la mani\u00e8re de Nike et de son mythique \u00ab\u00a0Just do it\u00a0\u00bb, Decathlon d\u00e9mocratise l\u2019activit\u00e9 physique pour tous et pr\u00f4ne toujours plus son amour du sport.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6009 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/3.png\" alt=\"\" width=\"800\" height=\"371\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/3.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/05\/3-480x223.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cette campagne inspirante et inclusive a d\u2019ailleurs \u00e9t\u00e9 r\u00e9alis\u00e9e par We Are From LA (WAFLA), le duo de r\u00e9alisateurs \u00e0 l\u2019origine du clip\u00a0Happy\u00a0de Pharrell Williams, et anciens cr\u00e9atifs en agence. En esp\u00e9rant que cette campagne puisse en motiver plus d\u2019un, et encourager les fran\u00e7ais \u2013 qui se sont\u00a0moins d\u00e9pens\u00e9s\u00a0en 2021 qu\u2019en 2020, \u00e0 trouver et pratiquer le sport qui les fera vibrer.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XxT4rh9wU8Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! D\u00e9cid\u00e9ment, Decathlon est en forme. \u200b\u200bApr\u00e8s avoir cr\u00e9\u00e9 2 008 sneakers en NFT sur la blockchain Tezos il y a deux jours, l\u2019entreprise per\u00e7ue comme la plus \u00e9thique de France pr\u00e9sente sa nouvelle plateforme de marque \u00ab Faire bouger le sport \u00bb au c\u00f4t\u00e9 de BETC Paris. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1771,2227,2228],"class_list":["post-6006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-betc-paris","tag-decathlon","tag-faire-bouger-le-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soyons sport - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/05\/03\/soyons-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soyons sport - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! D\u00e9cid\u00e9ment, Decathlon est en forme. \u200b\u200bApr\u00e8s avoir cr\u00e9\u00e9 2 008 sneakers en NFT sur la blockchain Tezos il y a deux jours, l\u2019entreprise per\u00e7ue comme la plus \u00e9thique de France pr\u00e9sente sa nouvelle plateforme de marque \u00ab Faire bouger le sport \u00bb au c\u00f4t\u00e9 de BETC Paris. 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