{"id":5957,"date":"2022-04-25T08:16:33","date_gmt":"2022-04-25T06:16:33","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5957"},"modified":"2022-04-25T08:16:33","modified_gmt":"2022-04-25T06:16:33","slug":"terre-de-lumiere","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/04\/25\/terre-de-lumiere\/","title":{"rendered":"Terre de lumi\u00e8re"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Apr\u00e8s avoir remport\u00e9 la comp\u00e9tition de l\u2019Office National Marocain du Tourisme, BETC d\u00e9voile la campagne \u00ab\u00a0Terre de lumi\u00e8re\u00a0\u00bb issue de cette nouvelle collaboration avec l\u2019ambition de soutenir le tourisme et de r\u00e9v\u00e9ler la beaut\u00e9 du pays. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1256431999&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">D&rsquo;apr\u00e8s le communiqu\u00e9 il s&rsquo;agit \u00e9galement d&rsquo;une \u00ab\u00a0opportunit\u00e9 de sublimer et rendre hommage aux richesses du Maroc, apr\u00e8s une longue p\u00e9riode marqu\u00e9e par la crise sanitaire qui a impact\u00e9 fortement le secteur du tourisme\u00a0\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5958 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-8.png\" alt=\"\" width=\"661\" height=\"369\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-8.png 661w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-8-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 661px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5959 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2-8.png\" alt=\"\" width=\"660\" height=\"366\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2-8.png 660w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2-8-480x266.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 660px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">R\u00e9put\u00e9e pour sa singularit\u00e9, la lumi\u00e8re du Maroc est une source qui se veut multiple, de cette lumi\u00e8re est n\u00e9e la nouvelle plateforme de communication \u00ab\u00a0Maroc &#8211; Terre de lumi\u00e8re\u00a0\u00bb qui r\u00e9v\u00e8le les richesses que le pays a \u00e0 offrir. BETC en concertation avec les \u00e9quipes de l\u2019Office National Marocain du Tourisme a imagin\u00e9 une campagne pour s&rsquo;adresser une cible nouvelle, plus jeune, mais aussi en constante demande d\u2019inattendu et de d\u00e9couvertes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5960 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/3-8.png\" alt=\"\" width=\"661\" height=\"368\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/3-8.png 661w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/3-8-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 661px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5961 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/ejQttJLZQC6AKgMp6HDEng-220704_Maroc_AfficheFR_4-661x1024.jpg\" alt=\"\" width=\"661\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/ejQttJLZQC6AKgMp6HDEng-220704_Maroc_AfficheFR_4-661x1024.jpg 661w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/ejQttJLZQC6AKgMp6HDEng-220704_Maroc_AfficheFR_4-480x744.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 661px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Celle-ci s\u2019articule autour d\u2019un film de 80 secondes r\u00e9alis\u00e9 par Georgia Hudson, r\u00e9alisatrice britannique ayant collabor\u00e9 avec des marques lifestyle (Nike &#8211; \u00ab Stop at Nothing \u00bb ou encore Zalando \u2013 \u00ab Free to Be \u00bb).<\/p>\n<p style=\"text-align: justify;\">Diffus\u00e9 en TV ainsi qu\u2019en digital, le dispositif est compl\u00e9t\u00e9 par une campagne de huit affiches qui jouent sur la forme iconique de la porte marocaine et mettent l\u2019accent sur la diversit\u00e9 des paysages marocains.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sL1KBf1Jwb4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Apr\u00e8s avoir remport\u00e9 la comp\u00e9tition de l\u2019Office National Marocain du Tourisme, BETC d\u00e9voile la campagne \u00ab\u00a0Terre de lumi\u00e8re\u00a0\u00bb issue de cette nouvelle collaboration avec l\u2019ambition de soutenir le tourisme et de r\u00e9v\u00e9ler la beaut\u00e9 du pays. Venez, je vais tout vous expliquer, allez : Com\u2019 with me ! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1090,2211,2210,2208,2209],"class_list":["post-5957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-betc","tag-georgia-hudson","tag-maroc","tag-office-national-marocain-du-tourisme","tag-terre-de-lumiere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Terre de lumi\u00e8re - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/04\/25\/terre-de-lumiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terre de lumi\u00e8re - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Apr\u00e8s avoir remport\u00e9 la comp\u00e9tition de l\u2019Office National Marocain du Tourisme, BETC d\u00e9voile la campagne \u00ab\u00a0Terre de lumi\u00e8re\u00a0\u00bb issue de cette nouvelle collaboration avec l\u2019ambition de soutenir le tourisme et de r\u00e9v\u00e9ler la beaut\u00e9 du pays. Venez, je vais tout vous expliquer, allez : Com\u2019 with me ! 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