{"id":5926,"date":"2022-04-21T07:07:48","date_gmt":"2022-04-21T05:07:48","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5926"},"modified":"2022-04-21T07:07:48","modified_gmt":"2022-04-21T05:07:48","slug":"serrer-la-vis","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/04\/21\/serrer-la-vis\/","title":{"rendered":"Serrer la VIS"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Southern Cross Pet Insurance et TBWA\\NZ ont fait \u00e9quipe avec le designer Matthew Adams Dolan pour le lancement de VIS, une collection capsule de mode haute visibilit\u00e9 destin\u00e9e \u00e0 assurer la s\u00e9curit\u00e9 des animaux de compagnie sur la route. La campagne s\u2019inscrit dans le cadre de l\u2019initiative \u00ab Live Your Pet Life\u00ab , qui vise \u00e0 sensibiliser les gens aux dangers auxquels les animaux de compagnie sont confront\u00e9s et \u00e0 lutter contre ces risques pour que nos compagnons vivent plus longtemps. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1254078469&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Apr\u00e8s avoir analys\u00e9 les donn\u00e9es sur les principaux risques auxquels les animaux domestiques sont confront\u00e9s, TBWA\\NZ et Southern Cross ont identifi\u00e9 un probl\u00e8me de s\u00e9curit\u00e9 routi\u00e8re parmi la communaut\u00e9 animale kiwi \u2013 qui peut \u00eatre difficile \u00e0 voir, surtout la nuit. Pour faire \u2013 litt\u00e9ralement \u2013 la lumi\u00e8re sur ce probl\u00e8me, les \u00e9quipes se sont r\u00e9unies pour lancer VIS, une collection de couture incitant \u00e0 la prudence pour animaux de compagnie, qui est \u00e0 la fois tr\u00e8s tendance le jour et tr\u00e8s visible la nuit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5927 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-2.jpg\" alt=\"\" width=\"797\" height=\"542\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-2.jpg 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-2-480x326.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour d\u00e9velopper ces v\u00eatements glamour, TBWA\\NZ s\u2019est associ\u00e9 au designer italien international Matthew Adams Dolan, connu pour avoir habill\u00e9 des stars telles que Gigi Hadid et Lady Gaga. S\u2019appuyant sur son exp\u00e9rience de travail avec\u00a0Vogue, Rihanna et son propre chien Maisie,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5928 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2-1.jpg\" alt=\"\" width=\"797\" height=\"533\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2-1.jpg 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2-1-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Matthew a fusionn\u00e9 la fonctionnalit\u00e9 avec la mode, en utilisant des mat\u00e9riaux hautement r\u00e9fl\u00e9chissants pour cr\u00e9er une couture qui attire le regard. Qu\u2019il s\u2019agisse de vestes polaires, d\u2019un manteau \u00ab\u00a0brise-nuit\u00a0\u00bb, de lainages d\u2019hiver ou d\u2019accessoires en forme de bandana, tout animal posant dans VIS \u2013 The Road Safety Collection sera incontournable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5929 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/3.jpg\" alt=\"\" width=\"801\" height=\"536\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/3.jpg 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/3-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne met en vedette une collection de huit pi\u00e8ces pour les d\u00e9fil\u00e9s de mode et une gamme de bandanas pr\u00eat-\u00e0-porter de jour comme de nuit. Depuis le 8 avril, les N\u00e9o-Z\u00e9landais peuvent se rendre sur le site de Southern Cross pour mettre la main sur l\u2019un de ces bandanas VIS et participer au tirage au sort pour gagner l\u2019un des cinq v\u00eatements originaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5930 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/4.jpg\" alt=\"\" width=\"801\" height=\"549\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/4.jpg 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/4-480x329.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une pi\u00e8ce sur mesure con\u00e7ue par\u00a0Matthew Adams Dolan\u00a0sera \u00e9galement mise aux ench\u00e8res sur TradeMe en mai, et tous les b\u00e9n\u00e9fices seront revers\u00e9s \u00e0 Pet Refuge<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Els_jYlA9M0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Southern Cross Pet Insurance et TBWA\\NZ ont fait \u00e9quipe avec le designer Matthew Adams Dolan pour le lancement de VIS, une collection capsule de mode haute visibilit\u00e9 destin\u00e9e \u00e0 assurer la s\u00e9curit\u00e9 des animaux de compagnie sur la route. La campagne s\u2019inscrit dans le cadre de l\u2019initiative \u00ab [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[183,2202,2204,1494,2200,2201,2203],"class_list":["post-5926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-animaux-de-compagnie","tag-matthew-adams-dolan","tag-pet-refuge","tag-route","tag-southern-cross-pet-insurance","tag-tbwanz","tag-vis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serrer la VIS - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/04\/21\/serrer-la-vis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serrer la VIS - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Southern Cross Pet Insurance et TBWANZ ont fait \u00e9quipe avec le designer Matthew Adams Dolan pour le lancement de VIS, une collection capsule de mode haute visibilit\u00e9 destin\u00e9e \u00e0 assurer la s\u00e9curit\u00e9 des animaux de compagnie sur la route. 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