{"id":5836,"date":"2022-04-08T06:30:16","date_gmt":"2022-04-08T04:30:16","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5836"},"modified":"2022-04-08T06:30:16","modified_gmt":"2022-04-08T04:30:16","slug":"les-pieds-dans-le-plat","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/04\/08\/les-pieds-dans-le-plat\/","title":{"rendered":"Les pieds dans le plat"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Le Ramadan a d\u00e9but\u00e9 : c&rsquo;est le mois saint pour tous les musulmans qui ne doivent pas manger, ni boire de l\u2019aube au coucher du soleil. Et afin de c\u00e9l\u00e9brer ce je\u00fbne religieux, l\u2019enseigne de distribution Tesco a d\u00e9voil\u00e9 des panneaux d\u2019affichage cr\u00e9atifs et \u00e9volutifs au Royaume-Uni. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1246438807&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Dans le pays, Tesco annonce servir plus de 3 millions de clients f\u00eatant le Ramadan chaque ann\u00e9e. Alors pour t\u00e9moigner son soutien, elle a r\u00e9alis\u00e9 cette campagne d\u2019affichage num\u00e9rique intelligente qui repr\u00e9sente plusieurs assiettes color\u00e9es et vides.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5837 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-1.jpg\" alt=\"\" width=\"679\" height=\"339\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-1.jpg 679w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/1-1-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 679px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Mais lorsque le soleil se couche, les passants peuvent observer les plats se remplir lentement \u00e0 l\u2019\u00e9cran et, vous l\u2019avez compris, se vider \u00e0 nouveau au lever du jour, etc\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5838 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2.jpg\" alt=\"\" width=\"672\" height=\"266\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2.jpg 672w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/04\/2-480x190.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 672px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cr\u00e9\u00e9e en collaboration avec l\u2019agence de publicit\u00e9 BBH London, l\u2019op\u00e9ration a \u00e9t\u00e9 mise en place dans des zones strat\u00e9giques o\u00f9 l\u2019on recense une importante communaut\u00e9 musulmane. Une id\u00e9e marketing originale qui fait appel \u00e0 la technologie pour apporter un message d\u2019union, de respect du culte et de bienveillance \u00e0 la communaut\u00e9 musulmane. Quand je vous dit que la cr\u00e9ativit\u00e9 ne vous laissera jamais sur votre faim \ud83d\ude09<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/o__CUUxHivI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Le Ramadan a d\u00e9but\u00e9 : c&rsquo;est le mois saint pour tous les musulmans qui ne doivent pas manger, ni boire de l\u2019aube au coucher du soleil. Et afin de c\u00e9l\u00e9brer ce je\u00fbne religieux, l\u2019enseigne de distribution Tesco a d\u00e9voil\u00e9 des panneaux d\u2019affichage cr\u00e9atifs et \u00e9volutifs au Royaume-Uni. Venez, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[2167,2166,1389,609,396],"class_list":["post-5836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-affichage-evolutif","tag-plat","tag-ramadan","tag-royaume-uni","tag-tesco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les pieds dans le plat - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/04\/08\/les-pieds-dans-le-plat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les pieds dans le plat - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Le Ramadan a d\u00e9but\u00e9 : c&rsquo;est le mois saint pour tous les musulmans qui ne doivent pas manger, ni boire de l\u2019aube au coucher du soleil. Et afin de c\u00e9l\u00e9brer ce je\u00fbne religieux, l\u2019enseigne de distribution Tesco a d\u00e9voil\u00e9 des panneaux d\u2019affichage cr\u00e9atifs et \u00e9volutifs au Royaume-Uni. 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