{"id":5771,"date":"2022-03-25T06:43:53","date_gmt":"2022-03-25T05:43:53","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5771"},"modified":"2022-03-25T06:43:53","modified_gmt":"2022-03-25T05:43:53","slug":"operation-tempete-du-desert","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/03\/25\/operation-tempete-du-desert\/","title":{"rendered":"Op\u00e9ration temp\u00eate du d\u00e9sert"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! La semaine derni\u00e8re, une temp\u00eate de sable venue du Sahara et pouss\u00e9e par des vents forts s\u2019est manifest\u00e9e dans plusieurs pays europ\u00e9ens, notamment en Espagne. Alors que des poussi\u00e8res oranges ont recouvert les rues et les voitures, la cha\u00eene de restauration rapide KFC semble y avoir d\u00e9cel\u00e9 le potentiel d\u2019une op\u00e9ration marketing insolite. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1238487037&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Dans les rues espagnoles, plusieurs automobilistes ont constat\u00e9 que le logo de KFC et des inscriptions humoristiques avaient \u00e9t\u00e9 appos\u00e9s sur leurs pare-brises et capots. Objectif : inciter les personnes \u00e0 venir retirer leur commande offerte avant de passer \u00e0 la station de lavage. On pouvait justement y lire : \u201cVoiture recouverte, poulet offert\u201d ou encore \u201cNe la lavez pas, venez chercher du poulet gratuit\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5772\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/1-1.jpg\" alt=\"\" width=\"600\" height=\"601\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/1-1.jpg 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/1-1-480x481.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Imagin\u00e9e avec l\u2019agence PS21, la campagne annonc\u00e9e sur Twitter a rapidement attir\u00e9 l\u2019attention des m\u00e9dias et des internautes cumulant des dizaines de milliers de r\u00e9actions d\u00e8s le premier jour. Plus d\u2019un millier d\u2019Espagnols se sont rendus dans les 76 restaurants du pays pour obtenir leur r\u00e9compense.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5774\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/3-1.jpg\" alt=\"\" width=\"600\" height=\"895\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/3-1.jpg 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/3-1-480x716.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Tandis que les moins chanceux n\u2019ont pas h\u00e9sit\u00e9 \u00e0 poster d\u2019amusants clich\u00e9s pour tenter de d\u00e9crocher la leur. Une op\u00e9ration marketing maligne de la part de KFC qui a profit\u00e9 de cet \u00e9v\u00e9nement m\u00e9t\u00e9o pour attirer sa client\u00e8le dans ses restaurants.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5773\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/2-1.jpg\" alt=\"\" width=\"600\" height=\"596\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/2-1.jpg 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/2-1-480x477.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! La semaine derni\u00e8re, une temp\u00eate de sable venue du Sahara et pouss\u00e9e par des vents forts s\u2019est manifest\u00e9e dans plusieurs pays europ\u00e9ens, notamment en Espagne. Alors que des poussi\u00e8res oranges ont recouvert les rues et les voitures, la cha\u00eene de restauration rapide KFC semble y avoir d\u00e9cel\u00e9 le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Op\u00e9ration temp\u00eate du d\u00e9sert - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/03\/25\/operation-tempete-du-desert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Op\u00e9ration temp\u00eate du d\u00e9sert - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! La semaine derni\u00e8re, une temp\u00eate de sable venue du Sahara et pouss\u00e9e par des vents forts s\u2019est manifest\u00e9e dans plusieurs pays europ\u00e9ens, notamment en Espagne. 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