{"id":5703,"date":"2022-03-16T06:52:24","date_gmt":"2022-03-16T05:52:24","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5703"},"modified":"2022-03-16T06:53:14","modified_gmt":"2022-03-16T05:53:14","slug":"pn-10-ans","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/03\/16\/pn-10-ans\/","title":{"rendered":"\u00ab\u00a0P****n : 10 ans\u00a0\u00bb"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Actimel sort une nouvelle bouteille grand format. Et pour l&rsquo;occasion, d\u00e9cide de voir les choses en grand. La marque, connue pour ses petites bouteilles individuelles jusque l\u00e0, et son agence heaven ont imagin\u00e9 une m\u00e9canique social et influence en plusieurs phases, \u00e0 la mesure de l\u2019\u00e9v\u00e8nement. Venez, je vais tout vous expliquer, allez : Com\u2019 with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1233121519&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">D\u00e8s le mois de d\u00e9cembre, Actimel a lanc\u00e9 le teasing de ce nouveau produit avec des indices post\u00e9s sur son compte Twitter. Suite \u00e0 ce teasing, la marque a activ\u00e9 la phase de reveal du Actimel grand format via la m\u00e9diatisation de diff\u00e9rents visuels d\u00e9voil\u00e9s sur ses r\u00e9seaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5704 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/Capture-de\u0301cran-2022-03-15-a\u0300-16.29.34_0.png\" alt=\"\" width=\"800\" height=\"550\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/Capture-de\u0301cran-2022-03-15-a\u0300-16.29.34_0.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/Capture-de\u0301cran-2022-03-15-a\u0300-16.29.34_0-300x206.png 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/Capture-de\u0301cran-2022-03-15-a\u0300-16.29.34_0-768x528.png 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/Capture-de\u0301cran-2022-03-15-a\u0300-16.29.34_0-480x330.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">Apr\u00e8s cette annonce, pr\u00e8s d\u2019une centaine de fans de la marque qui r\u00e9clamaient, \u00ab\u00a0<em>pour certains depuis plus de 10 ans<\/em>\u00a0\u00bb selon le communiqu\u00e9, des grandes bouteilles d\u2019Actimel, ont re\u00e7u chez eux un exemplaire de la bouteille avec leurs tweet imprim\u00e9 en grand format.<strong>\u00a0<\/strong>Enfin, l&rsquo;op\u00e9ration s&rsquo;est conclue par une m\u00e9canique influence avec une s\u00e9lection d\u2019influenceurs invit\u00e9s \u00e0 se replonger dans leurs souvenirs d\u2019enfance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5705 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/FHMxWOuXIAAkgDz.jpg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/FHMxWOuXIAAkgDz.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/FHMxWOuXIAAkgDz-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5706 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/FI-QgYAXwAEBOC1.jpg\" alt=\"\" width=\"800\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/FI-QgYAXwAEBOC1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/FI-QgYAXwAEBOC1-480x344.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Des comptes comme @morgan.niquet, @maelplat_ our encore @loutifull,\u00a0fans de la premi\u00e8re heure d\u2019Actimel, ont ainsi publi\u00e9 une photo d\u2019eux petits et une photo d\u2019eux aujourd\u2019hui avec la grande bouteille Actimel, prouvant qu\u2019ils avaient aussi grandi, aux c\u00f4t\u00e9s de la marque.\u00a0Cette activation illustre la mission de l\u2019agence qui est, selon le communiqu\u00e9 \u00ab\u00a0<em>de\u00a0<\/em><em>connecter et engager les marques avec leurs consommateurs \u00e0 travers des approches publicitaires conversationnelles<\/em>\u00ab\u00a0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Actimel sort une nouvelle bouteille grand format. Et pour l&rsquo;occasion, d\u00e9cide de voir les choses en grand. La marque, connue pour ses petites bouteilles individuelles jusque l\u00e0, et son agence heaven ont imagin\u00e9 une m\u00e9canique social et influence en plusieurs phases, \u00e0 la mesure de l\u2019\u00e9v\u00e8nement. Venez, je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;P****n : 10 ans&quot; - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/03\/16\/pn-10-ans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;P****n : 10 ans&quot; - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Actimel sort une nouvelle bouteille grand format. Et pour l&rsquo;occasion, d\u00e9cide de voir les choses en grand. La marque, connue pour ses petites bouteilles individuelles jusque l\u00e0, et son agence heaven ont imagin\u00e9 une m\u00e9canique social et influence en plusieurs phases, \u00e0 la mesure de l\u2019\u00e9v\u00e8nement. 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