{"id":5685,"date":"2022-03-14T06:17:05","date_gmt":"2022-03-14T05:17:05","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5685"},"modified":"2022-03-14T06:17:05","modified_gmt":"2022-03-14T05:17:05","slug":"vrai-bonne-st-patrick","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/03\/14\/vrai-bonne-st-patrick\/","title":{"rendered":"Vrai Bonne St Patrick"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! \u00c0 l\u2019occasion de la Saint-Patrick 2022, la c\u00e9l\u00e8bre franchise Vins et Bi\u00e8res qui poss\u00e8de 250 caves dans toute la France lance une op\u00e9ration marketing pour le moins insolite en surfant sur un des plus c\u00e9l\u00e8bres symboles de cette f\u00eate irlandaise : le fameux tr\u00e8fle \u00e0 4 feuilles. Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1231858420&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Cette f\u00eate chr\u00e9tienne qui se c\u00e9l\u00e8bre le 17 mars, le jour de la Saint-Patrick (Saint Patron de l\u2019Irlande), poss\u00e8de aujourd\u2019hui un rayonnement international. Et bien \u00e9videmment, elle est devenue un terrain de jeu pour les marques qui profitent de l\u2019\u00e9v\u00e9nement m\u00e9diatique pour attirer l\u2019attention et faire parler d\u2019elles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5688 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/vb-saint-patrick-trefle-feuilles-D-1358x1920-1-724x1024.jpg\" alt=\"\" width=\"665\" height=\"941\" \/><\/p>\n<p style=\"text-align: justify;\">De quoi inspirer V and B qui a annonc\u00e9 r\u00e9cemment sur ses r\u00e9seaux sociaux le d\u00e9ploiement d\u2019une activation pour le moins surprenante en France. Du 09 au 20 mars 2022, toute personne qui ram\u00e8nera un tr\u00e8fle \u00e0 4 feuilles dans une des caves de la franchise se verra offrir une surprise. Une surprise qui, on l\u2019imagine, tourne autour de la bi\u00e8re, Saint-Patrick oblige.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5687 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/v-and-b-saint-patrick-trefle-feuilles-42-3-1024x682.jpg\" alt=\"\" width=\"715\" height=\"476\" \/><\/p>\n<p style=\"text-align: justify;\">Pour en savoir plus sur l\u2019op\u00e9ration, je vous invite \u00e0 vous rendre sur l\u2019article partag\u00e9 sur le blog de <a href=\"https:\/\/blog.vandb.fr\/la-st-patrick-chez-v-and-b-un-trefle-a-4-feuilles-contre-une-biere-deal\/\" target=\"_blank\" rel=\"noopener\">V and B<\/a>. Bien \u00e9videmment, trouver un tr\u00e8fle \u00e0 4 feuilles ne sera pas donn\u00e9 \u00e0 tout le monde\u2026 mais si vous n\u2019en trouvez pas, vous aurez sans doute profit\u00e9 d\u2019une belle promenade en pleine nature<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5690 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/03\/telechargement.jpg\" alt=\"\" width=\"202\" height=\"250\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u00c0 l\u2019occasion de la Saint-Patrick 2022, la c\u00e9l\u00e8bre franchise Vins et Bi\u00e8res qui poss\u00e8de 250 caves dans toute la France lance une op\u00e9ration marketing pour le moins insolite en surfant sur un des plus c\u00e9l\u00e8bres symboles de cette f\u00eate irlandaise : le fameux tr\u00e8fle \u00e0 4 feuilles. Venez, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[2116,2117,2115],"class_list":["post-5685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-saint-patrick","tag-trefle-a-4-feuilles","tag-v-and-b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vrai Bonne St Patrick - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/03\/14\/vrai-bonne-st-patrick\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrai Bonne St Patrick - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u00c0 l\u2019occasion de la Saint-Patrick 2022, la c\u00e9l\u00e8bre franchise Vins et Bi\u00e8res qui poss\u00e8de 250 caves dans toute la France lance une op\u00e9ration marketing pour le moins insolite en surfant sur un des plus c\u00e9l\u00e8bres symboles de cette f\u00eate irlandaise : le fameux tr\u00e8fle \u00e0 4 feuilles. 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