{"id":5534,"date":"2022-01-28T06:34:32","date_gmt":"2022-01-28T05:34:32","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5534"},"modified":"2022-01-28T06:34:32","modified_gmt":"2022-01-28T05:34:32","slug":"3919","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/28\/3919\/","title":{"rendered":"3919"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! En ce d\u00e9but d\u2019ann\u00e9e, la marque de pr\u00eat-\u00e0-porter Cama\u00efeu a d\u00e9voil\u00e9 sa premi\u00e8re prise de parole dans laquelle elle casse les codes. Pour sensibiliser contre les violencess conjugales, elle a d\u00e9tourn\u00e9 l\u2019ensemble de ses canaux digitaux afin de mettre en avant le num\u00e9ro d\u2019\u00e9coute 3919 dont beaucoup de victimes ignorent l\u2019existence. Venez je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1205196073&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Aujourd\u2019hui 1 femme sur 10 subirait des violences conjugales, un chiffre important et qui ne cesse pourtant de cro\u00eetre. Dans le but de sensibiliser ses clientes et d\u2019apporter son soutien aux victimes, la soci\u00e9t\u00e9 fran\u00e7aise a imagin\u00e9 une campagne choc en collaboration avec l\u2019association SOLFA et l\u2019agence Buzzman.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5537 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/camaieu-violences-conjugales-3-1024x821.jpg\" alt=\"\" width=\"650\" height=\"521\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5536 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/camaieu-violences-conjugales-2-878x1024.jpg\" alt=\"\" width=\"650\" height=\"758\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5538 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/camaieu-violences-conjugales-4-878x1024.jpg\" alt=\"\" width=\"650\" height=\"758\" \/><\/p>\n<p style=\"text-align: justify;\">Pour cela, elle a eu l\u2019id\u00e9e de d\u00e9tourner les fiches produits de son site Internet en montrant des femmes (qui sont des collaboratrices) avec des ecchymoses. En naviguant parmi les produits vendus par la marque, vous tomberez ainsi sur des visuels tr\u00e8s similaires aux photos de mode mais dont le message est tr\u00e8s diff\u00e9rent. \u00c0 la place du prix, on observe en effet le num\u00e9ro de t\u00e9l\u00e9phone 3919 qui est la ligne anonyme et directe destin\u00e9e aux victimes de violences.<\/p>\n<p>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5541 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/camaieu-violences-conjugales-8-1024x1024.jpg\" alt=\"\" width=\"650\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5542 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/camaieu-violences-conjugales-L1-1024x766.png\" alt=\"\" width=\"651\" height=\"487\" \/><\/p>\n<p style=\"text-align: justify;\">Depuis septembre dernier, Cama\u00efeu s\u2019est engag\u00e9e \u00e0 cr\u00e9er un t-shirt solidaire par mois en rapport avec une cause propre aux femmes. Jusqu\u2019au 31 janvier, un t-shirt aux couleurs du num\u00e9ro sera disponible en ligne au prix de 9,99\u20ac et port\u00e9 en boutique par ses employ\u00e9(e)s pour lui apporter la visibilit\u00e9 qu\u2019il m\u00e9rite.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5539 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/camaieu-violences-conjugales-6-1024x567.jpg\" alt=\"\" width=\"650\" height=\"360\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5544 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/camaieu-violences-conjugales-1-1-1024x1024.jpg\" alt=\"\" width=\"650\" height=\"650\" \/><\/p>\n<p style=\"text-align: justify;\">Avec cette op\u00e9ration marketing, Cama\u00efeu esp\u00e8re aider les victimes \u00e0 se lib\u00e9rer de leur poids et leur montrer qu\u2019elles ne sont pas seules dans ce combat. Et parmi les prises de parole engag\u00e9es sur cette th\u00e9matique, il y a le <a href=\"https:\/\/www.centre-hubertine-auclert.fr\/outil\/brochure-violentometre\" target=\"_blank\" rel=\"noopener\">violentom\u00e8tre<\/a> : un outil pour aider les femmes \u00e0 sortir des relations toxiques. Mesdames, si je me peux me permettre\u00a0 &#8211; et je le fais, apr\u00e8s tout c&rsquo;est mon site \ud83d\ude09 &#8211; la seule fois o\u00f9 un homme doit vous \u00e9clater, c&rsquo;est&#8230;.de rire. La seule fois o\u00f9 un homme doit vous laisser laisser un coup, c&rsquo;est&#8230;un coup de t\u00e9l\u00e9phone pour convenir d&rsquo;un restaurant. Par contre quand un homme vous bat, c&rsquo;est&#8230;pas normal, pas noble&#8230;et pas vous.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! En ce d\u00e9but d\u2019ann\u00e9e, la marque de pr\u00eat-\u00e0-porter Cama\u00efeu a d\u00e9voil\u00e9 sa premi\u00e8re prise de parole dans laquelle elle casse les codes. Pour sensibiliser contre les violencess conjugales, elle a d\u00e9tourn\u00e9 l\u2019ensemble de ses canaux digitaux afin de mettre en avant le num\u00e9ro d\u2019\u00e9coute 3919 dont beaucoup de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-5534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3919 - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/28\/3919\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3919 - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! En ce d\u00e9but d\u2019ann\u00e9e, la marque de pr\u00eat-\u00e0-porter Cama\u00efeu a d\u00e9voil\u00e9 sa premi\u00e8re prise de parole dans laquelle elle casse les codes. 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